Posted by Mark J. Miller on December 17, 2013 02:39 PM
Since the Golf Channel was integrated into the NBC Sports Group in 2011, its logo has flown the network’s peacock feathers proudly. Those feathers aren’t going anywhere, but the rest of the network's logo is getting a more literal redesign so viewers can better identify it.
In place of the current 'G' that incorporates a tee into the letter, the new logo will feature the peacock symbol next to the words “GOLF CHANNEL.” The new identity will launch across all of NBC’s properties in May in association with the Players Championship, the flagship event for the PGA Tour.Continue reading...
Posted by Dale Buss on December 17, 2013 09:26 AM
P&G will give Pantene ad a global push after Facebook CEO leans in.
GlaxoSmithKline stops paying doctors to promote drugs.
Samsung files EV patents.
Anchorman 2 tie-in with Dodge carries right up to the red carpet.
Boeing authorizes stock actions amid "confidence in the future."
Burt's Bees uses flower art for new lip campaign.
Facebook starts selling video ads and launches 'donate' button for non-profits.Continue reading...
Posted by Dale Buss on December 10, 2013 09:15 AM
Abercrombie & Fitch renews contract with CEO.
Boeing holds tax-breaks "bake-off" between states.
Chobani enters Super Bowl for first time.
Dr Pepper Snapple smells trouble with sewage in Houston.
GM names Mary Barra, industry's first female CEO, to succeed Dan Akerson, report says, while US loses $10.5 in bailout, which a study calls a financial success; meanwhile, company vacillates over ending Australia operations.
Jeep partners with NBCUniversal for Cherokee.
Kawasaki plants marketing seeds for '14.
Kia launches new Red Zone sub-brand for tuners.
Lululemon names new CEO as founder steps down as chairman. Continue reading...
Posted by Dale Buss on December 6, 2013 09:14 AM
Sears files to spin off Lands' End as company's struggles disenchant investors.
Nike features Man-U's Wayne Rooney in ads for new soccer ball as spokesman LeBron James hinders efforts to market his own new shoe.
Spotify introduces free mobile music service.
Dell offers employee buyouts to cut costs.
Electronic Arts refocuses to fix Battlefield bugs.
Ford pulls off lavish global launch of new Mustang and promises a convertible too, while company scion says CEO Alan Mulally isn't leaving next year.
GM may pull production out of Australia soon.
Hershey introduces Jolly Rancher in India.
Honda uses dealer cash incentives to push for better December than last year.
JCPenney discloses SEC peek into its finances.
Jaguar Land Rover plans Brazil output beginning in 2016.
NBC surveys feedback on The Sound of Music live telecast that featured tight integration with Walmart ads.
Nestle continues streamlining with sale of 10-percent stake in Givaudan flavor house.
Nissan crafts promotional car-design experience based on digital goggles.
Quiznos slows into a financial crisis.
Tesla dodges bullet aimed at its plan to sell in Ohio.
Unilever plans to cut SKUs by up to 30 percent and slash marketing headcount by 12 percent.
Posted by Dale Buss on December 3, 2013 11:17 AM
Will Carrie Underwood be able to hit the high notes like Julie Andrews? Will she botch a line? Will one of the Von Trapp children forget what follows "do"? And how in the heck can you simulate the Austrian Alps in a live production?
NBC is hoping that viewers by the millions will tune in on Thursday for the answers to those questions and more as the network stages one of the most interesting—and gutsiest—holiday TV specials in some time: a live new interpretation of The Sound of Music starring the Nashville songbird who first won fame on American Idol.
Underwood has done a bit of acting and has live-hosted the Country Music Association awards show with Brad Paisley for a few years—and she's sure done a lot of singing. But NBC is making a huge bet on Underwood's ability to stretch herself professionally in a completely new way. Already there are haters nixing her for even daring to reprise Andrews' role in the movie version of the Broadway musical, but Underwood also has defenders including other cast members.Continue reading...
Posted by Dale Buss on December 2, 2013 09:33 AM
American holiday shoppers produced gloomy numbers for retailing's big weekend.
Saab rolls out first sedan under new owners.
Zappos taps former Vogue editor, Andre Leon Tulley, to be artistic director for its couture section.
Amazon floats idea of delivery drones.
Apple's iPhone 5S outsold the 5C three to one in the UK.
Bank of America to pay Freddie Mac $404 million.
BMW and PSA/Peugeot-Citroen will review small-engine alliance.
Burger King imitates Big Mac with Big King.
Chrysler boosts test-drive marketing.
Cracker Barrel sees new healthful menu drive sales.
Esprit plans to launch new fashion brand.Continue reading...
Posted by Sheila Shayon on November 25, 2013 05:03 PM
It’s a bold move for Marissa Mayer—and a big bet on video—as the Yahoo CEO confirmed today that TV news mainstay Katie Couric will be joining Yahoo as its "global news anchor."
“I’ve always respected Katie for her thoughtful, charismatic approach to journalism,” Mayer wrote on Tumblr. “From pivotal coverage of natural disasters and historic elections to the Royal Wedding and the Olympic Games, groundbreaking interviews with heads of state and leading tastemakers, her experience is unmatched. Katie is dynamic, savvy and has a way of connecting with viewers that I really admire.”
It’s no secret that things for Katie on her eponymous ABC talk fest have not panned out as either had hoped, but the former co-anchor of NBC's Today show and first female anchor of the CBS Evening News brings the perfect complement of skills, awareness and style to the search giant as consumers continue to migrate to the Internet for TV-style reporting and programming.
Couric will tape features for the Yahoo homepage, but will continue to host her syndicated daytime talk show, Katie. Couric joins a carefully procured team of journalists that have come together over the last several months, including Editor-in-Chief Megan Liberman, former New York Times tech columnist David Pogue, and designated political analyst Matt Bai.Continue reading...
Posted by Dale Buss on October 28, 2013 05:32 PM
NBC already has indicated it will enjoy a record haul for US TV advertising during the 2014 Winter Olympics in Sochi, Russia. But the job for brand sponsors of the Games and athletes has only begun on their path to the opening of the games on February 7.
Top-tier marketers including Coca-Cola, P&G, Target, and Kellogg's are signing up to sponsor Team USA athletes as well as trying to navigate the increasingly icy waters around Sochi regarding the tendency of the Russian government to violate human rights and LGBT rights.
On Tuesday, the US Olympic Committee will kick-off a 100-Day Countdown campaign featuring Team USA in Times Square in New York, hoping to recreate the excitement of 2012's Road to London event (at top) with the Liberty Mutual-sponsored Road to Sochi (#RoadtoSochi) tour.Continue reading...