Posted by Mark J. Miller on June 19, 2012 02:55 PM
When Comcast formally acquired NBC Universal back in January of 2011, it was only a matter of time before the two sports powerhouses combined their national, regional, and cable efforts to create a single sports media juggernaut.
Following a complete overhaul from brand strategy through to creative execution that included the rebrand of Comcast's Versus channel to NBC Sports Network on January 2nd, 2012, NBC Sports Group is showing off its new face in 2012.
The NBC Sports Group’s new identity launched in January with the rebrand of Versus to NBC Sports Network, and has rolled out across their coverage of the Super Bowl and Triple Crown. The new brand is set to further roll out during NBC Sports Group’s Olympic coverage in July, and will be featured on NBC, NBC Sports Network, the Group’s RSNs (regional sports networks), and digital and web properties.Continue reading...
Posted by Sheila Shayon on April 25, 2012 05:45 PM
Syfy’s upfront event for advertisers, held yesterday at the American Museum of Natural History in New York, celebrated a cohort its research team is calling Igniters — “those highly imaginative people who shape the world in which we live and move brands forward faster,” and the key audience that has made the brand a top media destination for imagination-based entertainment.
The brand's on-air/online pitch to media buyers and brand marketers on the Syfy Igniters microsite: "Syfy sparks the imagination, inspiring curiosity and creativity among an influential audience who believes the world is full of possibility. By opening doors to new ideas, and opening eyes to thrilling new perspectives, we make the unbelievable...believable."
The NBC Universal-owned Syfy, which launched in 1992 as the Sci Fi channel (and shortened to Sci-Fi from 1999-2009), has held steady as a top 10 cable entertainment network among adults 25-54 for 16 consecutive years, and its bumper crop in original programming, digital and gaming media portend many more years to come.Continue reading...
Posted by Dale Buss on February 14, 2012 08:55 AM
Amazon expands into original programming for web and TV, while Senate bill may close Virginia's "Amazon loophole."
Angry Birds lands on Facebook.
Apple shares close above $500, breaking more records, while brand announces iPad 3 release for March 7, testing "iPad Mini" tablet with smaller screen.
Burt's Bees launches spinoff aimed at Gen Y.
Chipotle steals buzz at Grammy's with Willie Nelson/Coldplay commercial.
Ford may have last laugh over Chevrolet with Super Bowl truck ad.
Google sees Motorola Mobility acquisition approved by EU and US.Continue reading...
Posted by Michael Waltzer on December 6, 2011 09:05 PM
Cover your ears, Jaws fans, because we have some news you may not like. Universal Studios is officially closing down the Jaws ride, Universal announced Friday. The 32-foot three ton steel and fiberglass shark, which was based on the 1975 movie, was one of the theme park's most popular attractions when it opened in 1990.
The area that surrounds it, which was named after the fictional resort island in the movie, will also be closed "to make room for what will be an exciting new attraction experience," Universal spokesman Tom Schroder said. Fans are biting back.Continue reading...
Posted by Sheila Shayon on October 25, 2011 05:03 PM
NBC's web-only series In Gayle We Trust has broken the barrier on digital series’ success and proven that an insurance agent, played by Elisa Donovan (Clueless, Beverly Hills 90210, Sabrina The Teenage Witch), can become a star.
A branded entertainment partnership between NBC Universal and media agency Mindshare, the series — backed by AmFam, or American Family Insurance — launched in 2009 and was renewed last year.
By season two, Gayle had doubled viewership from 18 million to 34.9 million. Season three, which launches this week, centers on a newcomer who is creating a musical, aptly titled Policies! Policies!
“In Gayle We Trust delivers quality entertainment in a manner that both keeps viewers coming back for more and aligns with the values of the sponsor. American Family Insurance beckons the insurance-buying public to allow us to protect their dreams,” said Telisa Yancy, advertising director.
Emmy Award-nominated actor Fred Willard and Richard Karn (Home Improvement) make cameos in season three, with Anthony Q. Farrell (The Office) as writer and Jason Farrand (Head Case) director.Continue reading...
Posted by Mark J. Miller on August 25, 2011 11:05 AM
Netflix announced in July that it was going to expand to 43 Latin American and Caribbean countries by year’s end. Now it is known where a good chunk of content for that marketplace is coming from.
Telemundo International recently announced a program-licensing deal with Netflix, according to the Hollywood Reporter. Telemundo, owned by NBC Universal, will be providing 1,200 hours of content to Netflix annually that Latin American subscribers can get via streaming, the Reporter notes.
Netflix is already getting 3,000 hours of content from Televisa as well as 1,500 hours from Azteca.
In April, Netflix announced it had 23.6 million subscribers. It looks to increase that number substantially once it begins streaming content in Latin America.
Posted by Sheila Shayon on July 8, 2011 11:00 AM
Hollywood's wagons are circling against content theft with a new coalition, Creative America, to fight piracy and protect creative works and jobs.
The entertainment industry coalition states “that halting the looting of America’s creative works and protecting jobs must be a national priority."
Statistics cited on the group's homepage:
- Websites trafficking in stolen film and TV content get nearly 150 million visits every day, more than 50 billion visits per year.
- Content theft isn’t just about movies. TV shows are illegally streamed and downloaded millions of times each week.
- Content theft threatens over 2 million jobs supported by the film and televisio n industry in all 50 states and D.C.
- The vast majority of workers in film and TV are middle class, earning $55K a year on average. These are the people hurt by content theft.
- Content theft has already cost 140,000 U.S. jobs, along with $5 billion in wages and revenues for residuals and pensions.
The founding members — including NBC Universal, SAG, Sony Pictures Entertainment, AFTRA, CBS, the DGA, IATSE, Twentieth Century Fox, Viacom, Disney and Warner Bros. — call themselves a “grassroots organization” supporting 2 million Americans whose jobs are in creative fields.Continue reading...
Posted by Shirley Brady on May 3, 2011 06:00 PM
Chicago Bulls guard Derrick Rose named NBA MVP.
Pac-10 signs $3 billion, 12-year deal with FOX and ESPN, the richest ever for a college conference, and plans its own TV network under looming Pac-12 name.
Pfizer weighs break-up.
Apple revamps iMac line.
BlackBerry and Microsoft team up to battle Google search.
BP to pay $85 million for 2006 Alaska oil spill.
CBS picks 60 Minutes reporter Scott Pelley as Katie Couric replacement.Continue reading...