Posted by Sheila Shayon on July 7, 2010 02:30 PM
Why should anyone care what billionaires do when they're not in the boardroom or glued to a Bloomberg terminal? When it's the annual Allen & Co. conference, aka "summer camp for moguls," media and tech observers pay very close attention.
Starting today, the goliaths of media, technology and private equity are gathering once again at Herb Allen's annual retreat in Sun Valley, Idaho. Casual chats there in 2006 between Google CEO Eric Schmidt and YouTube founders Chad Hurley and Steve Chen began the conversations that led to Google’s YouTube acquisition and the announcement above.
Last year's Sun Valley get-together hosted by the Wall Street investment banker gave Comcast's Brian Roberts and Steve Burke and NBCU's Jeff Zucker some quiet time to chew over what would become a $30 billion NBC Universal-Comcast merger.Continue reading...
Posted by Shirley Brady on June 21, 2010 06:30 PM
Criticism of BP has shifted in full force to CEO Tony Hayward, who has cancelled a planned speech tomorrow in London, and was criticized by the White House for taking time off to go yachting on the weekend.
The damage, to date, to BP's brand? An estimated $1 billion, according to reputation management firm General Sentiment. Adweek, meanwhile, calls BP's social media marketing "aggressive," while Brand Republic reiterates the need for more "brand humility" at BP and beyond.
In other brand news, Bavaria Beer's so-called ringleaders of the orange dress-clad ambush marketing stunt at the World Cup appear in court tomorrow.Continue reading...
Posted by Sheila Shayon on June 17, 2010 11:15 AM
NBC Universal's new Dial Star, a 10-episode Web series sponsored by AT&T, is the latest proof of the media giant's growing commitment to branded entertainment. It also follows on rival moves, such as Orbit’s new DumbDumb campaign from former NBCU entertainment head Ben Silverman and actors Jason Bateman and Will Arnett.
Starring Annalynne McCord (above, of 90210 and Nip/Tuck fame), Dial Star aims to build an online following and viral buzz with its mix of Hollywood glitz and glamour, deception and identity theft.
NBCU, which made its name in TV and filmed entertainment, now aims to be the "the leader in original digital entertainment with brands."Continue reading...
Posted by Shirley Brady on June 2, 2010 12:30 PM
NBCU head Jeff Zucker will reportedly step down, post-Comcast merger, with a $30M exit package (reports News Corp.'s media outlets). Comcast COO Steve Burke, a Disney/ABC veteran, is the lead contender to succeed him.
BP's Gulf operation hit a snag today; while director James Cameron was consulted about the oil spill in the Gulf. Seriously.
Diet Coke is promoting its European "Love it Light" campaign on Facebook.
Ford is extending its custom graphics program to all models.
Four Seasons cuts amenities but seeks to protect brand.Continue reading...
Posted by Shirley Brady on May 28, 2010 08:00 AM
BP's "top kill" effort resumes as second plume discovered and clean-up cost approaches $1 billion. WSJ investigation shows lack of command at Deepwater Horizon rig.
Smart-a$$ behind the mock @BPGlobalPR Twitter feed revealed to be San Francisco-based interactive designer Mike Monteiro, who may have a book deal. [update: Monteiro denies the whole thing]
Apple's iPad starts selling globally, with buyers lining up in London, Tokyo and beyond. Time Warner and Universal grapple with its Flash allergy, though Time Inc.'s gung ho.
Absolut taps Spike Lee to design limited edition Absolut Brooklyn.
Nike's "Write the Future" World Cup ad sets viral video record.Continue reading...
Posted by Shirley Brady on May 21, 2010 08:00 AM
P&G seeks to regain trust of moms by tapping mommy bloggers to defend Pampers Dry Max.
BP's MD Bo Dudley hopes to shut off leak by next week, continues efforts and challenges estimates as oil spill advances.
British Airways is having a tough year.
Dish Network threatens to launch rival to Weather Channel in US.
Facebook and MySpace confront privacy loophole.
Fox News targets Latinos with new online campaign.
Jeep Grand Cherokee relaunches today as "symbol of the new Chrysler."Continue reading...
the revolution will be televised
Posted by Suzanne Blecher on May 19, 2010 12:22 PM
Buoyed by the success of MTV's Jersey Shore franchise, cable networks are gearing up for the summer shore season, Joisey style. Not only Viacom's MTV, but its reality-touting competitors at Oxygen, Style and Bravo all have their fists in the air pumping to promote their Garden State shows during the TV upfront events now taking place in New York.
At its upfront event yesterday at at a midtown Manhattan hotel, MTV touted its new shows by wooing media buyers and brand advertisers with a raucous party themed around the looming return of its now-iconic Jersey Shore, which is currently taping its next season far from Jersey on a different shore, in Miami.
Partiers filled their plates with meatballs and spaghetti, and washed it down with Ron Ron Juice (vodka and watermelon juice), named after cast member Ronnie Magro. Cast members busted out their signature dance moves and female servers “poofed” their hair in salute to Snooki, aka Nicole Polizzi.Continue reading...
Posted by Barry Silverstein on May 17, 2010 02:59 PM
Sponsored programming is as old as television, while product placement is commonplace today. But now, at least one studio is making a concerted effort to produce such branded entertainment exclusively for digital use.
NBC Universal Digital Studio, a two-year old production unit, is the only such operation funded by a major traditional film and television company. According to Adweek, while the studio has so far produced only two series each year, it plans to increase its production of digital shows—short-form programming and Web series, such as In Gayle We Trust—in the coming year.
How it works: Brands such as Nestea tap NBCU Digital Studio to produce original, scripted programming and agree to an advertising package that may include product placement and other forms of brand promotion.
The result, in this example: a ten-episode Web series, CTRL, which was available on TV via cable, satellite and telcos' video-on-demand platforms, online at NBC.com, USANetwork.com and Hulu.com, and on mobile platforms and gaming consoles.
Additionally, a dedicated website hosts CTRL's episodes plus branded games, photo galleries, character bios and a blog maintained by the lead character. As an additional revenue stream, NBCU may distribute the content to iTunes.Continue reading...