2014 Brandcameo Product Placement Awards

brandcameo

What Hinders UK Product Placement Growth: Rules, 'Free Prop'-aganda

Posted by Abe Sauer on February 29, 2012 11:01 AM

Product placement in the US has never been bigger. Meanwhile, in the UK, product placement is exploding… in 2013.

Since the UK authorities opened up the media market to product placement in February 2011, little action has been taken. A flood of product choking British screens, the very thing critics warned about, has not happened. In fact, nothing remotely close has occurred. Fewer than 20 paid placements have been arranged in the last year. But don't despair!Continue reading...

brand news

In the News: J&J, PepsiCo, Kenneth Cole and more

Posted by Dale Buss on February 24, 2012 09:01 AM

In the News

AIG reports a profit.

Apple CEO Tim Cook says company has more money than it needs and moves to appease shareholders as Proview brings China iPad trademark spat to US.

Best Western launches Facebook hotel reservations.

BP Gulf spill settlement looms.

Burger King eyes India's fast food market.

Cadbury Dairy Milk promotes fair trade chocolate in UK campaign.

Chevy-Ford rivalry heats up via NASCAR.

Chrysler and Carhartt discuss clothing collaboration.

Clorox CEO targets healthcare brands for acquisition.Continue reading...

brandcameo

With Nationwide on its Side, Coronation Street is Open for Business

Posted by Mark J. Miller on October 31, 2011 10:06 AM

It’s taken more than six months since the rules of British television changed for it to happen, but product placement is finally coming to prime-time television there. The Guardian reports that the nearly 51-year-old evening soap, Coronation Street, will be the first British program to feature product placement in primetime.

With a pub and a store prominent settings for the longrunning ITV series' characters to convene, it seems fitting that its first deal is a Nationwide-branded cash machine, as product placement is expected to eventually bring in some big bucks for British TV companies.Continue reading...

brand news

In the News: Apple Fights US Knock-Offs, NHL Bars Game Day Tweets & more

Posted by Shirley Brady on September 16, 2011 08:40 AM

In the News

Apple knock-off stores in Queens, NY, forced to surrender goods, while Apple's HTC patent victory gets US review.

NHL restricts players from social media on game days under new policy.

Borders starts shutting down in California.

Carrefour plans drive-in stores in France.

eBay targets hip mobile shoppers with new campaign.

Esprit pays the price for 'neglecting' its brand.Continue reading...

branding together

Budweiser and NASCAR Extend Daytona Deal

Posted by Mark J. Miller on May 25, 2011 03:00 PM

The concept of mixing alcohol and race cars isn't a brilliant idea in practice, but it seems to be working wonders on the marketing front for Anheuser-Busch.

Budweiser has long been the brew of the American blue collar and it has now extended its multiyear contract with Daytona International Speedway, the track that was built by NASCAR founder William France Jr. and opened in 1959.

The pair have been linked financially since the late ‘70s when Anheuser-Busch sponsored the Busch Clash race, which has become known as the Budweiser Shootout.

The new deal will keep the Shootout intact and continue to allow Bud to be the exclusive official beer sponsor at Daytona, which hosts such big races as the Sprint Cup’s Daytona 500 and Nationwide Series Subway Jalapeno 250, among many others.Continue reading...

celebrity brandmatch

Study Begs Brands to Stop Paying Charlie Sheen to Endorse Things

Posted by Abe Sauer on January 17, 2011 06:00 PM

Gwen Stefani for HP, Michael Jordan for Hanes, Dr. Dre for HP, Peyton Manning for Sony, Lady Gaga for Polarioid, Lance Armstong for Radio Shack, Michael Vick for… ArTran?

A new study confirms what a lot of people on both ends of the advertising paradigm suspect: celebrity endorsements aren't worth it. My colleague Sheila Shayon earlier pondered this question — find out why the evidence is swinging in favor of taking back the swag bags and shutting down the gravy train.Continue reading...

celebrity brandmatch

Is the Love Affair Between Celebrities and Brands Over?

Posted by Sheila Shayon on January 17, 2011 04:15 PM

Every day brings more news of brands signing up celebs as the face and ambassador of their product or service. But with Fifty Cent making almost $8.8 million from a single tweet — if that estimate is to be believed — it has to be asked if the power of celebrity endorsements still holds true. The Kardashians' kollective future is riding on it!Continue reading...

brand faces

Nationwide Brand Goes With the Flo

Posted by Abe Sauer on September 2, 2010 12:00 PM

It seems an insurance brand can go one of two ways when it comes to ad messaging. The first: be serious and sincere, presenting the brand and its products or services in a unadorned fashion. The second is the exact opposite of that.

That's why current brand campaigns by US insurance companies are trying to draw attention by being as quirky as possible. Case in point: Nationwide's "World's Greatest Spokesperson in the World."Continue reading...

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