Posted by Michael Waltzer on September 15, 2011 12:23 PM
Have you gotten your Nature's Fix? If not, Nestle's new campaign is here to entice you.
Launching with three animated videos (and more to come), the campaign by America's largest bottle water seller is aimed at changing people's drinking habits from sodas and sugary sports drinks to a sparkling water alternative consisting of three natural ingredients: 100% spring water, fruit essence and bubbles.Continue reading...
Posted by Dale Buss on September 14, 2011 08:56 AM
Best Buy faces investor skepticism of its big-box strategy amid stiffening online competition.
BP may avoid gross negligence conviction in Gulf Oil spill.
CBS drops What's Trending web TV series after Steve Jobs flub.
Cisco sets more conservative growth target.
ConocoPhillips tries to fuel more natural-gas use.
Dell sets $5-billion share buyback.
Dreamworks masters YouTube and Zynga marketing.
Facebook chases Google+ with "smart lists" feature.Continue reading...
Posted by Shirley Brady on August 11, 2011 09:00 AM
The U.K. considers social media clampdown as Prime Minister David Cameron admits police misread rioters and promises "swift justice" in House of Commons speech.
American Airlines revives plans for American Eagle spinoff.
AOL authorizes $250 million stock buyback program.
British Airways embarks on employee engagement program and digital recruitment.
Cisco sees results from John Chambers' strategic turnaround.
Coca-Cola launches "Future Flames" integrated London 2012 Olympics campaign in U.K.
Gawker's Gizmodo site won't face charges in iPhone 4 case.Continue reading...
Posted by Chana Mayefsky on August 9, 2011 06:00 PM
Apple edges past Exxon to become the biggest public company in the world (while AOL has a bad day); and stops Samsung's Galaxy Tab in Europe with legal ruling.
Barney's NY hires former French Vogue editor Carine Roitfeld as model and consultant.
Disney profits from sales of Cars 2 and Marvel merchandise, and ESPN revenues.
Facebook rolls out mobile Messenger feature.
Ford manages expectations of eager Focus electric car buyers.
Hero MotorCorp unveils brand identity.
J&J reaches agreement with U.S. on Risperdal charge.Continue reading...
Posted by Dale Buss on July 18, 2011 09:00 AM
News Corp. shares tumble as company goes on PR offensive with print apology as News International's former head Rebekah Brooks was arrested Sunday, London's police chief quits and actor Jude Law claims his phone was hacked. Prime Minister David Cameron called in Parliament to deal with the scandal, as speculation rises about possible harm to Murdoch's US empire.
ABS by Alan Schwartz balks at design copyright protection.
Amana introduces new online shopping tool.
Australia's government launches campaign for carbon tax.
Borders faces liquidation.Continue reading...
Posted by Sheila Shayon on July 11, 2011 11:00 AM
Skinny Cow has already expanded from ice-cream to hot chocolate, and now it's moving to the candy aisle, with two new products ‘redefining great tasting chocolate candy’ — Skinny Cow Heavenly Crisp and Skinny Cow Dreamy Clusters, 110 and 120 calories respectively, with flavor variations — in the US.
The new products, announced in May and promoted in a new campaign by JWT for the Nestlé-owned brand (below), are now arriving in stores, as the brand moooves into the highly competitive candy category.
"We purposely created an over-the-top woman’s 'dream world,' complete with all the elements — an attractive man (who can cook), new designer shoes, a romantic hot air balloon ride, serenading and even a double rainbow," Daniela Simpson, Brand Manager for Skinny Cow Candy, told brandchannel. "The whole notion is to show that our new SCC is actually dreamier than all that, and in fact, we can and do deliver on a woman’s dream to have it all."Continue reading...
Posted by Dale Buss on July 11, 2011 09:00 AM
Airbus and Boeing compete for major deal from AMR.
Albertsons ends self-checkouts.
Apple loses “app store” battle with Amazon, picks new target.
Arby’s launches “casting call” contest.
Audi to build cars in North America, reports record first-half global sales.
Campbell Soup needs immediate help from new CEO.
Citigroup leverages digital to engage Asian consumers.Continue reading...
Posted by Dale Buss on July 7, 2011 09:00 AM
Apple plans iPhone fix as new iPhone rumors abound.
AT&T targets African-Americans in “Rethink” campaign.
Facebook deepens ties with Microsoft via Skype video chat integration.
Five Guys and other better-burger chains influence Americans to eat more burgers.
Google turns to TV advertising in India.
HP enlists young celebrities to help sell TouchPad.
Huffington Post launches in the UK.
Infiniti creates year-long art show in Europe.Continue reading...