brand news

Brand News: Alibaba, Airbnb, HP and more

Posted by Dale Buss on May 7, 2014 09:12 AM

TOP 5 STORIES

Brands to Watch

Alibaba files for U.S. IPO that is expected to be record-breaking.

Airbnb hires Coca-Cola's Jonathan Mildenhall as CMO.

Fiat Chrysler five-year plan elevates Chrysler brand, downplays Dodge.

HP invests $1 billion in cloud computing.

Twitter stockholders sold massively as lockup expired; stock price plunges.

MORE BRAND NEWS:

AOL acquires consumer-tracking platform.

Coca-Cola lifts lid on agency bonuses for cutting-edge work and drops "You're On..." tagline for Diet Coke.Continue reading...

sip on this

New Nespresso Machine Brews High Hopes for Nestle in US Single-Serve

Posted by Dale Buss on February 19, 2014 01:26 PM

Nestle believes it's finally got the hardware to mount a serious drive at becoming the same kind of major presence in the US single-cup coffee market that it is in Europe.

The new $299 VertuoLine from Nestle's Nespresso brand will produce American-style large cups of coffee as well as Nespresso's traditional espresso blends. Nestle hopes the 8-ounce offerings will better appeal to US tastes than its European-influenced emphasis on espresso, which has kept Nespresso from getting much of a foothold in the United States against Green Mountain's K-Cups.

Jean-Marc Duvoisin, CEO of Nestle Nespresso, described VertuoLine as a "game changer" that would revolutionize the most successful segment of the North American coffee market and change home brewing.Continue reading...

brand news

In the News: Kellogg's, Netflix, target and more

Posted by Dale Buss on February 19, 2014 09:24 AM

In the NewsKellogg's struggles to stay relevant as cereal sales fall. 

Netflix sees video slowdown in conflict with broadband providers.

Target CEO is working to regain shoppers' trust.

Capital One causes backlash with policy about home visits.

Cinnabon thrives on licensing and co-branding.

Coke is warned over sub-standard Sprite in Nigeria.

Facebook copes with attention drift by users.

GM plans shift toward aluminum pickup trucks too, report says.Continue reading...

brand news

In the News: McDonald's, Nike, Deutsche Telekom and more

Posted by Dale Buss on February 10, 2014 09:12 AM

In the News

McDonald's US sales feel January chill.

Nike's Kanye West surprise sale sees red hot shoe sell out in 10 minutes.

Deutsche Telekom buys rest of T-Mobile Czech arm as Vodafone bids for Spain’s Ono.

Tesla bumps Mercedes-Benz in Consumer Reports survey.

AMC misfires with Walking Dead zombie stunt.

AOL CEO takes back "distressed babies" comment after mother speaks out.

Apple sees Carl Icahn drop buyback demand.

Asiana Airlines seeks "cockpit culture changer" after US crash.Continue reading...

brand news

In the News: Microsoft, Facebook, AT&T and more

Posted by Dale Buss on February 4, 2014 09:08 AM

In the News

Microsoft confirms rumored frontrunner Satya Nadella as new CEO. Bill Gates is stepping down as chairman but remaining on the board.

Facebook celebrates 10 years by thanking its 1.23 billion members as rumored "teen problem" may be overblown

AT&T hails Olympians with new app.

Lenovo and Sony reportedly eye PC business alliance.

Nestle sells PowerBarMusashi brands to Post.

Alfa Romeo names new rear-wheel drive platform “Giorgio.”

AppleMicrosoft join carriers in $750M pledge to education.

Apple is reportedly building out its own content delivery network.Continue reading...

The Big Game

For Food and Bev, Super Bowl Will Be a Battle of the Brands

Posted by Dale Buss on January 29, 2014 06:50 PM

No doubt Scarlett Johansson's ad for Sodastream will be among the most-anticipated of the the big game on Sunday. Cheerios' reprise of its mixed-race family will strike some of the most emotional cords. And a Budweiser spot featuring a puppy and a Clydesdale might convert a lot of snack-table napkins into makeshift hankies.

But more impressive than all of those things individually is the likelihood that food and beverage brands finally will rival automakers as the highest-impact vertical choosing to advertise in the Super Bowl this year. (Watch some of the Big Game spots that have already released below.)

One brand in particular, Pepsi, has a lot riding on the Super Bowl—so much in fact that the brand launched a seperate lead-in campaign to build up excitement for the Pepsi-sponsored halftime show.

"The heart and soul of our brand is pop culture and sports and music," Simon Lowden, CMO of Pepsi Beverages North America, told brandchannel. "And there's no better event than the Super Bowl to bring that to life."

The Big Game will be a major platform for Pepsi's tack to what it is calling a "master brand" strategy in which it treats the variety of Pepsi products as a single brand rather than calling out individual products as has been its tendency.Continue reading...

brand news

In the News: Microsoft, Google, Apple and more

Posted by Dale Buss on January 27, 2014 09:14 AM

In the News

Microsoft posts record sales as Ballmer prepares exit; competes with Amazon on cloud storage prices; admits to Syrian Electric Army email breach; and releases global study on power of technology.

Google pushes back against data localization, faces protest in San Francisco, buys artificial intelligence startup DeepMind and announces global patent agreement with Samsung.

Apple reportedly eyes mobile payments service, as hopes are high for Q1 earnings release on Monday.

AIG says it’s on offense as corp rep restored.

AT&T quashes rumors of Vodafone bid.

Accenture tries to grab STEM graduates early.

Ally Financial readies pre-IPO roadshow.Continue reading...

ad watch

Super Bowl Who? FIFA's World Cup is the Biggest Ad Game in the World

Posted by Mark J. Miller on January 22, 2014 06:39 PM

America's biggest ad derby may be the Super Bowl, but the entire globe has the World Cup, an event, as Ad Age puts it, that is like "having the Super Bowl every day for an entire month.” 

Ad deals related to the Cup are bringing in enormous amounts of money—much more than the $4 million-per-spot price tag of this year's 30-second Super Bowl ads. Brazil’s largest TV network, Globo, which has exclusive broadcast rights for the Cup, has struck deals with eight major companies—AmBev, Coca-Cola, Banco Itau, Johnson & Johnson, Hyundai, Nestle, wireless business Oi and local retailer Magazine Luiza—that will see the companies pay out a combined $600 million in order to occupy “451 thirty-second TV commercials, hundreds of quick mentions with visuals when announcers talk about World Cup games, and 359 5-second commercials created by Globo that feature four marketers at a time and run at the beginning and end of soccer games and other programming, and during commercial breaks,” Ad Age reports. 

And that’s just what Globo is getting. Networks across the world are getting nearly as big a piece of the ad pie. After all, at least 1 billion people watched the final of the 2010 World Cup in South Africa and 3.2 billion caught part of the Cup at some point during the month.Continue reading...

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