Posted by Mark J. Miller on April 18, 2013 03:41 PM
After scoring a hit with the political drama House of Cards earlier this year, Netflix is set to release its second original series on Friday. This one, Hemlock Grove, is a 13-episode, small-town werewolf soap opera starring Famke Janssen and Bill Skarsgard.
The hope for Netflix is that it can give viewers something new to “binge watch,” a trend in recent years as consumers rent or DVR whole seasons of shows in order to catch up with their friends or the overall cultural conversation. “Our goal is to shut down a portion of America for a whole day,” House of Cards producer Beau Willimon told the New York Times when the series debuted in February.
Next month, Netflix will release 15 new episodes of the comedy Arrested Development, which originally aired on network TV, but the streaming site aquired the rights last year. The highly-anticipated relaunch of the series will likely drive new users to Netflix, if only for the duration of the series. With enough fan power backing Arrested Development, the brand's marketing power is currently focused on Hemlock Grove. As the Los Angeles Times points out, that push is needed because it can’t promote itself as usual television series do: with lead-ins from popular shows and in-network promotion.Continue reading...
the revolution will be televised
Posted by Sheila Shayon on April 11, 2013 05:41 PM
Roku has sold 5 million of its video and music streaming set-top boxes since launching in 2008, totaling 8 billion pieces of content streamed. That's an impressive performance for a little black box.
As more and more reports swirl around the fact that consumers are turning away from traditional TV and cable, Roku claims that 25 percent of its customers use the device as their primary way of viewing television.
"The milestone is significant, since it indicates that there’s a very real and growing market out there for a device that essentially just acts as a service layer for bringing web-based content to televisions, independent of what TV manufacturers themselves are doing with their own built-in Smart TV services," notes Tech Crunch.Continue reading...
Posted by Dale Buss on April 11, 2013 09:16 AM
Deutsche Telekom raises bid for MetroPCS.
The Masters begins at Augusta National today with Tiger Woods again among the favorites.
Toyota and other Japanese automakers recall 3.4 million vehicles over Takata airbag.
Applebee's led first-quarter social media engagement by restaurants.
Barnes & Noble rebrands self-publishing platform PubIt! as Nook Press as it continues to invest in future of Nook brand.
Justin Bieber backs a debit card for teens, from parents.
ConocoPhillips suspends Arctic drilling plan.
Daimler says worsening Europe puts its 2013 profit outlook in doubt.
Dell plans to double sales outlets in China.Continue reading...
Posted by Sheila Shayon on April 5, 2013 03:54 PM
Twitter, now 7 years-old, is gearing up to iterate the twitterverse of 400 million monthly visitors, 200 million monthly active users and one billion tweets every two and a half days into serious business.
Twitter is projected to earn over $582 million in global ad revenue this year, $950 million next year and $1.33 billion in 2015, according to eMarketer. "The upward revision comes as advertisers have shown more interest in spending money on mobile advertisements on Twitter, and as recent audience figures from multiple research sources analysed by eMarketer have suggested Twitter's reach is improving," said eMarketer.
"Twitter will earn $308.9 million in mobile ad revenue in 2013—which is more than the company earned in total, from any ad type, in 2012, when it made $138.4 million from mobile ads," they added.Continue reading...
Posted by Dale Buss on April 5, 2013 09:01 AM
HP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.
BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.
BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.
Al Jazeera America hires CNN's Ali Velshi as anchor.
Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.
Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.
Best Buy may have turned the tide on showrooming Amazon.Continue reading...
Posted by Dale Buss on April 4, 2013 09:37 AM
Arthur Frommer buys back travel book brand from Google, which acquired it with big plans last August.
Facebook readies for rumored phone event today.
Apple's futuristic campus project runs late and $2 billion overbudget.
BlackBerry turns mobile website into "test drive" of new Z10 phone, kills off BBM music service.
CVS and Rite-Aid target allergy season.
ConAgra boosts ad spending as commodity costs drop.
Detroit Electric launches Tesla rival.Continue reading...
Posted by Sheila Shayon on March 25, 2013 12:41 PM
Blockbuster U.K. is rising from the ashes after plunging into administration—a form of bankruptcy in Britain—in January when accountancy firm Deloitte assumed day-to-day operations while looking for a buyer.
"We are working closely with suppliers and employees to ensure the business has the best possible platform to secure a sale, preserve jobs and generate as much value as possible for all creditors," said Lee Manning, joint administrator and partner in Deloitte’s restructuring services at the time.
The pioneering DVD and video rental company that entered the U.K. market in 1989 is struggling to survive in a burgeoning and highly competitive world where digital real estate trumps physical and streaming is de rigueur. Since January, a number of the brand's 528 stores have been bought up by Morrison's supermarket, and now, Gordon Brothers, a private equity group, has stepped in to buy 264 stores for an unspecified amount, subsequently saving nearly 2,000 jobs.Continue reading...
Posted by Sheila Shayon on March 19, 2013 01:43 PM
With four billion hours of viewership a month, YouTube’s leaderboard position in the evolving stream of video is more secure than ever, but the web video world has radically changed since YouTube first hit the scene in 2005, which is why the streaming giant is busy evolving its platform and creating new partnerships.
YouTube today works hand in hand with social networks like Facebook, Twitter and Google+ to make videos trends like the "Harlem Shake" (with various versions scoring tens of millions of views apiece in weeks) a viral phenomenon.Continue reading...