brand news

In the News: Mondelez, Facebook, Microsoft and more

Posted by Dale Buss on October 23, 2013 09:17 AM

In the News

Mondelez invests $400 million in sustainability.

Facebook reverses stance on violent video. 

Microsoft tests eyewear similar to Glass.

Amazon and eBay shake up shipping strategies.

American Honda settles class-action suit over oil-burning defect.

Apple targets Microsoft Office with free apps.

Caterpillar cuts 2013 forecast as mining orders drop.

Cheetos promises to TP any location in the world for new Halloween campaign.

Coach loses ground to luxury rivals.

Ford trims production of C-Max and Focus.Continue reading...

video killed the _____ star

Netflix Surpasses HBO as Company Turns Into Stock Market Gold

Posted by Mark J. Miller on October 22, 2013 12:42 PM

Netflix's chief content officer Ted Serandos is apparently a man of his word. Earlier this year, he said that his goal was to have the company “become HBO faster than HBO can become us," and the company announced Monday that it now has 29.9 million subscribers in the US, topping HBO's 28.7 million US subscribers, according to TechCrunch.

The news comes after Netflix announced its third-quarter results Monday, adding 1.3 million streaming subscribers domestically in that time. It's safe to assume that many of them signed up to screen the host of original (and award-winning) series from the brand, such as Orange is the New Black, Arrested Development, and the Emmy-winning House of Cards. Still, Netflix has some work to do to catch up to HBO on a global scale, which touts 114 million global members, $1.6 billion in annual revenue, and 27 Emmys it took home just this year alone. 

But Netflix has helped lead the new wave of TV viewing, and there are several more players in the space that plan to continue to steal away cord-cutting customers from traditional cable systems.Continue reading...

brand news

In the News: Nokia, Fisher-Price, SAB Miller and more

Posted by Dale Buss on October 22, 2013 09:14 AM

In the News

Nokia unveils its first tablet.

Fisher-Price increases digital spending by half and targets Millennial moms.

SAB Miller targets mixed-gender drinking occasions.

Apple prepares 65-inch TV for release next year, analysts say.

Caesar's Entertainment faces money-laundering probe.

Dollar General pilots gas station.

eBay emerges as training ground for start-up CFOs.

Heineken promotes stylish home-draft system.

Hyundai recalls 27,500 Genesis sedans for brake issue.

Mercedes-Benz plans station-wagon version of CLA.Continue reading...

brand news

In the News: Netflix, Chipotle, Under Armour and more

Posted by Dale Buss on October 21, 2013 09:27 AM

In the News

Netflix poised to pass HBO in paid US subscribers.

Chipotle raises menu prices for '14 due to higher costs, GMO shift as it moves East with tofu burrito.

Under Armour opens store in Shanghai and seeks the next big thing with inventor competition.

AT&T receives $4.9 billion in cell-tower deal.

Amazon bets on "betas" to turn web viewers into shoppers.

Apple adjusts tablet strategy to protect lead.

Art Van Furniture extends Michigan based into Chicago market.

Associated Press plans to enable sponsored content.

BlackBerry raises Canadian security concerns with potential deal abroad.

Bon Appetit is magazine of the year for Advertising Age.Continue reading...

brand news

In the News: Apple, Macy's, New York Times and more

Posted by Dale Buss on October 15, 2013 09:33 AM

In the News

Apple taps Burberry CEO Angela Ahrendts as retail head.

Macy's plans to open most stores on Thanksgiving at 8 p.m., breaking a 155-year tradition of being closed on the holiday. 

New York Times officially rebrands International Herald Tribune as the International New York Times

Alcatel-Lucent chief warns company may collapse. 

Allstate gives Mayhem the silent treatment on Twitter.

Amazon begins shipping goods from inside suppliers such as P&G.

Argos, a high-street brand, launches its own budget tablet. 

BlackBerry moves to reassure customers with open letter.

Chevy models get support for Siri's eyes-free mode. 

Coca-Cola profits rise on higher sales in North America.Continue reading...

digital moves

Netflix Reportedly Courting Cable Operators, but Should It Be the Other Way Around?

Posted by Sheila Shayon on October 14, 2013 04:16 PM

If you can't beat 'em, join 'em, right? While Netflix is working on the whole 'beating them' thing, the leading streaming service is reportedly looking to strike deals with Cable TV providers to stream Netflix content on their set-top boxes. 

According to the Wall Street Journal, Netflix is pursuing pay-TV companies including Comcast and Suddenlink Communications to bring its online service to their customer base via an app. 

It would be Netflix’s first deal with a US cable provider following a similar agreement recently forged with UK cable operator Virgin Media and Sweden's Com Hem, allowing their customers to access Netflix through Tivo set-top boxes.Continue reading...

brand news

In the News: Nespresso, Procter & Gamble, Ford and more

Posted by Dale Buss on October 14, 2013 09:27 AM

In the News

Nespresso sees coffee pod patent revoked by European regulators.

Procter & Gamble goes high-brow in fashion collaboration.

Ford teams with University of Michigan for new battery lab. 

Alibaba plans to blow out infrastructure spending on Chinese "e-conomy."

Alitalia set for vote that may bring Italian government back in as an owner.

California Pizza Kitchen rolls out gluten-free pizza effort.

Daytona International Speedway fires up campaign.

Foursquare opens ads to all businesses.

GM opens new stamping plant in Texas.

Google+ users may see themselves crop up in new ad campaign. 

HTC eyes China for survival.

Huawei innovates with rotating CEO system.Continue reading...

brand extensions

Amazon's Sticky Fingers are Out to Grab a Piece of Beauty, Video Pie

Posted by Alicia Ciccone on October 11, 2013 05:56 PM

Everyone knows that Amazon is the king of e-commerce. The online book-seller turned everything-under-the-sun seller offers some of the largest and most competitively-priced inventories of consumer products out there, but one category it hasn't conquered is beauty—until now. 

This week, Amazon launched its Luxury Beauty store—a dedicated landing page that features various beauty products from 24 prestigious brands including Nars, Burberry and Deborah Lippman, according to Mashable. 

Prior to the launch, customers could find drugstore-brand cosmetics and personal care items on the site, but Amazon is now for the first-time offering customers direct purchase access to high-end brands that are often only carried by major department stores and specialty beauty shops like Sephora.Continue reading...

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