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brand news

In the News: Nespresso, Procter & Gamble, Ford and more

Posted by Dale Buss on October 14, 2013 09:27 AM

In the News

Nespresso sees coffee pod patent revoked by European regulators.

Procter & Gamble goes high-brow in fashion collaboration.

Ford teams with University of Michigan for new battery lab. 

Alibaba plans to blow out infrastructure spending on Chinese "e-conomy."

Alitalia set for vote that may bring Italian government back in as an owner.

California Pizza Kitchen rolls out gluten-free pizza effort.

Daytona International Speedway fires up campaign.

Foursquare opens ads to all businesses.

GM opens new stamping plant in Texas.

Google+ users may see themselves crop up in new ad campaign. 

HTC eyes China for survival.

Huawei innovates with rotating CEO system.Continue reading...

brand extensions

Amazon's Sticky Fingers are Out to Grab a Piece of Beauty, Video Pie

Posted by Alicia Ciccone on October 11, 2013 05:56 PM

Everyone knows that Amazon is the king of e-commerce. The online book-seller turned everything-under-the-sun seller offers some of the largest and most competitively-priced inventories of consumer products out there, but one category it hasn't conquered is beauty—until now. 

This week, Amazon launched its Luxury Beauty store—a dedicated landing page that features various beauty products from 24 prestigious brands including Nars, Burberry and Deborah Lippman, according to Mashable. 

Prior to the launch, customers could find drugstore-brand cosmetics and personal care items on the site, but Amazon is now for the first-time offering customers direct purchase access to high-end brands that are often only carried by major department stores and specialty beauty shops like Sephora.Continue reading...

video killed the _____ star

Amazon Prepares to Take on Netflix, Roku and Maybe Even the iPhone

Posted by Mark J. Miller on October 4, 2013 02:56 PM

TV is changing rapidly as companies like Netflix, Hulu, and Google provide new ways and new content to watch, and now one of the biggest players of them all, Amazon, is looking to cut itself a bigger piece of the streaming pie.

The company, which serves up movies and programming through its Amazon Instant Video service, announced it will be airing three new half-hour comedy pilots early next year. After they air, Amazon Prime members will be able to give feedback on the shows and help determine whether they'll be turned into full series.   

“We are excited to hear what customers think of the shows,” said Roy Price, director of Amazon Studios, according to MediaPost. Amazon Studios actually encourages anybody to upload movie and TV scripts to its site for consideration, though they currently have over 18,000 scripts and 4,000 series projects to wade through.Continue reading...

brand news

In the News: Volkswagen, Google, Intel and more

Posted by Dale Buss on October 2, 2013 09:25 AM

In the News

Apple is pressed for $150-billion buyback by Carl Icahn as the new #1 Best Global Brand is estimated to be sitting on top of 10% of all US corporate cash.

Volkswagen plans to use augmented reality to service cars.

Google is accused of wiretapping in Gmail scans.

Intel commits to women's digital education.

BlackBerry reveals even more doom in restructuring.

Bravo signs four major new brand partners to integrate in Top Chef.

Campbell Soup sells European simple-meals business.Continue reading...

the revolution will be televised

Netflix, with Emmy in Hand, Takes One Giant Leap for Digital Entertainment

Posted by Sheila Shayon on September 23, 2013 02:41 PM

There was an air of change lingering over the 65th Emmy Awards last night, an annual celebration of television that host Neil Patrick Harris pointed out, "For our younger audience, that's the thing you watch on your phones."

Netflix took home its first Emmy award last night for David Fincher’s directing of highly-acclaimed drama series House of Cards. Although it only took home one of the 14 primetime Emmy’s that it was nominated for, Netflix still makes history as the first online-only distribution platform to win a big one.

The win is just the latest indication that streaming and original content has the ability to become the new pay-TV, as the company has previously said that its "goal is to become HBO faster than HBO can become us."Continue reading...

brand news

In the News: Tesco, Apple, Netflix and more

Posted by Dale Buss on September 23, 2013 09:25 AM

In the News

Tesco launches own-brand tablet, Hudl. 

Apple sells nine million new iPhones on first weekend, and is named the UK's coolest brand. 

Netflix picks up first Emmy.

American Airlines, US Airways extend merger termination date in light of upcoming trial. 

BlackBerry explores taking company private and bets future business on services as it haults BBM roll out for iOS and Android. 

Bruegger's and Caribou co-brand in growth effort.

Chanel named coolest fashion brand by UK survey. 

Darden Restaurant Group makes job cuts.

ESPN launches new ad campaign for SportsCenter.

Fiat plans to buy GM share of their diesel joint venture.Continue reading...

digital moves

Sony Plugs Its Own Smart TV Dongle, but Google May Already Have it Beat

Posted by Sheila Shayon on September 17, 2013 12:43 PM

Not about to be overshadowed by the recent smartphone announcements, Sony is turning the focus back to Smart TVs with its reveal of its own dongle device, the Bravia Smart Stick, that will add apps and other smart features to TV sets and will compete with Google's breakthrough product, Chromecast.

Much like Google's low-priced device, the Smart Stick plugs into a TV's high-definition socket, enabling internet browsing while watching TV. It does however come with more entertainment options out-of-the-box, with pre-loaded apps including Netflix, Amazon Instant Video, YouTube, Walmart’s Vudu, Redbox Instant, AOL On, and two Sony-owned Internet services, Crackle and Video Unlimited, and the Chrome web browser. Music can be streamed from Pandora, SiriusXM, Music Unlimited, Qello and Google Play Music.Continue reading...

brand strategy

Target Diversifies its Brand with Innovations in Tech, Healthcare

Posted by Dale Buss on September 11, 2013 12:27 PM

Target keeps stretching the footprint of its brand, which now includes efforts to fuel innovation in health care—and a new digital-movie and -TV service.

Joining the growing ranks of big companies that are attempting to spark new enterprises—and re-stock the corporate cupboard of new ideas—by incentivizing and nurturing startups, Target launched the Target Simplicity Challenge to foster ideas for helping Americans make helpful lifestyle choices and to assist in living with chronic conditions. In 2012, Walmart launched a similar effort with its "Get On The Shelf" competition, and has continued to invest in startups for its @WalmartLabs project. Nike has an accelerator to develop mobile and green technologies, and Target already has a retail accelerator

The healthcare initiative will help further the already existing retail medical clinics, pharmacies and optical departments in many Target stores. "The growing dialogue about the need to transform health care is near and dear to our hearts," Jose Barra, Target's senior vice president for health and beauty, said in a press release. "We believe there is value in surfacing simple, intuitive ideas to drive a lot of impact.Continue reading...

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