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brand commentary

Rosie O'Documaker: Oprah Taps Rosie to Oversee OWN Docs

Posted by Dale Buss on January 24, 2011 05:00 PM

No joke: Rosie O’Donnell is now in charge of a new Documentary Film Club to be launched by Oprah Winfrey’s brand new OWN Network this spring.

Some may think it's akin to making outgoing Obama administration press secretary Robert Gibbs the editor of the Washington Post. In other words, not entirely surprising, given the ideological inclinations of those involved, but a bit of an outrage nonetheless. 

Fear not, says Winfrey, who commented at the Sundance Film Festival launch (above) that she's as committed to documentaries as much as she loves books, and wants to elevate non-fiction filmmaking nationally and put it at the heart of OWN.Continue reading...


Ad Watch: New Spots From Expedia, Pepsi, Victoria's Secret and more

Posted by Shirley Brady on January 19, 2011 05:00 PM

Expedia's Netherlands agency (Woedend) takes inspiration from the legendary Saul Bass and the Catch Me if You Can title sequence in this new :20 commercial and :10 tag-ons.

Watch more new spots — from Target, Pepsi Max, Victoria's Secret and other brands — after the jump.Continue reading...

brand news

In the News: Apple, Cheezburger, Citigroup and more

Posted by Dale Buss on January 18, 2011 09:00 AM

In the News

Apple's Tim Cook steps into the spotlight as Steve Jobs goes on his second cancer-related medical leave.

Blockbuster seeks more cash from creditors.

Cheezburger Network raises $30M from investors.

Citigroup appears to have turned the corner.

Discovery resurrects former health channel that made way for the Oprah Winfrey Network.

Facebook suspends phone and address-sharing feature, spurs ad spending to est. $3B this year.Continue reading...

celebrity brandmatch

Study Begs Brands to Stop Paying Charlie Sheen to Endorse Things

Posted by Abe Sauer on January 17, 2011 06:00 PM

Gwen Stefani for HP, Michael Jordan for Hanes, Dr. Dre for HP, Peyton Manning for Sony, Lady Gaga for Polarioid, Lance Armstong for Radio Shack, Michael Vick for… ArTran?

A new study confirms what a lot of people on both ends of the advertising paradigm suspect: celebrity endorsements aren't worth it. My colleague Sheila Shayon earlier pondered this question — find out why the evidence is swinging in favor of taking back the swag bags and shutting down the gravy train.Continue reading...

celebrity brandmatch

Is the Love Affair Between Celebrities and Brands Over?

Posted by Sheila Shayon on January 17, 2011 04:15 PM

Every day brings more news of brands signing up celebs as the face and ambassador of their product or service. But with Fifty Cent making almost $8.8 million from a single tweet — if that estimate is to be believed — it has to be asked if the power of celebrity endorsements still holds true. The Kardashians' kollective future is riding on it!Continue reading...

brand news

In the News: CNN, J&J, Starbucks and more

Posted by Dale Buss on January 17, 2011 09:00 AM

In the News

Airbus says it’s ahead of rival Boeing on new-plane orders.

AOL bets on hyperlocal news with Patch.com.

BP deal with Russian oil giant Rosneft criticized on U.S. national-security grounds.

Campbell Soup targets China.

Fiat wins a crucial union vote agreeing to changes in a plant in Turin and plans product changes for Chrysler.

Hyundai ponders a second U.S. manufacturing plant despite UAW lobbying.

Johnson & Johnson looks to get its act together in drug aisle.Continue reading...

viral marketing

Golden Voiced Man Video Offers Golden Lesson in Viral Marketing [Updated]

Posted by Abe Sauer on January 11, 2011 09:40 PM

In the continuing saga of "Homeless to Hollywood" overnight sensation Ted Williams, the golden-voiced former DJ may have just made his first misstep: agreeing to appear on Dr. Phil's talkshow.

In an episode that airs Wednesday, Williams and his estranged family were brought together by the Oprah-fied self-help guru (we assume it's just matter of time before Williams appears on Winfrey's show, too).

In the course of taping an argument broke out, followed by news that Williams was "detained" by police. Apparently, a heated argument with his daughter, who was brought to Los Angeles for the Dr. Phil taping, led to a disturbance report. Some media outlets, incorrectly, used the word "arrested" in their reports of the incident.Continue reading...

brand news

Brands to Watch: ESPN, Hermes, Snooki and more

Posted by Shirley Brady on January 6, 2011 06:30 PM

Brands to Watch

Altria, R.J. Reynolds and Lorillard face tougher tobacco marketing rules in US.

Apple launches app store for Mac software.

Bank of America categorizes clients, adds fees.

Boeing loses major 747 order due to delays.

BP spill inquiry to report that disaster "likely" to recur; and hears that microbes may have mitigated methane damage in the Gulf.

CNN books Oprah as first guest for Piers Morgan's post-Larry King debut on Jan. 17; Madonna still banned as "boring."Continue reading...

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