Best Global Green Brands 2014

sustainability

Unilever Addresses Public Health Crisis With Global Handwashing Day Campaign

Posted by Sheila Shayon on October 15, 2012 04:55 PM

An estimated 3,000 kids die daily, and more than 3.5 million children do not live to the age of five, largely due to diarrhea and pneumonia – both manageable with soap and water. People worldwide wash their hands with water, but far too few use soap, particularly at crucial moments such as after using the toilet, cleaning a child, or before handling food.

In 2008, Unilever, its Lifebuoy soap brand, and Population Services International (PSI) joined forces to declare October 15th Global Handwashing Day. Last year, the public-private partnership produced a PSA starring actress Mandy Moore, among other efforts.

This year's Global Handwashing Day bring a new partnership with the Millennium Villages Project, a joint effort by the Earth Institute at Columbia University and the United Nations Development Program. The PSA simply asks for support for an initiative working with 500,000 people in rural villages across ten countries in sub-Saharan Africa as part of a bigger goal to reach one billion people:Continue reading...

health matters

US Anti-Smoking Effort Goes Back to School

Posted by Sheila Shayon on October 2, 2012 11:31 AM

More than 80% of adult smokers in the U.S. tried smoking by age 18, up to 90% by age 20, so the truth, the largest American youth smoking prevention campaign (and the only national campaign not directed by the tobacco industry) is launching truthlive this week, kicking off a series of five free concerts featuring musicians Cobra Starship and Outasight at East Coast and southern universities in a bid to stop the next generation of tobacco addicts.

“truth’s success stems from offering facts and information about tobacco use and tobacco industry marketing practices in channels and through media that are relevant with teens and young people – then allowing them to spread the message themselves with their peers and friend groups,” stated Cheryl G. Healton, DrPH, president and CEO of Legacy, the national public health foundation that directs and funds the truth campaign. 

Using music as a ‘passion point’ to connect with students, on-campus activities feature the iconic orange truth truck and truth tour riders, young adults armed with games, interactive activities, dancing, contests and mucho swag, educating their peers on the truth about smoking.Continue reading...

sports in the spotlight

MLB Stands Up to Cancer with Steve Carell, Ken Jeong and Colin Hanks

Posted by Shirley Brady on September 4, 2012 10:37 AM

Major League Bseball today released a new public affairs campaign, titled Baseball Believes, featuring a pair of amusing spots starring Steve Carell, Ken Jeong & Colin Hanks re-creating "signature moments in baseball history that led fans across the nation to believe that anything was possible." (Watch the longer version below.)

According to MLB's press release, the campaign was filmed at Boston's historic Fenway Park as part of a longstanding collaboration between Major League Baseball, its 30 Clubs and Stand Up To Cancer — a non-profit initiative of the Entertainment Industry Foundation that rang the opening bell at the NYSE this morning.Continue reading...

brands under fire

Lord of the Smoke Rings: New Zealand Tamps Down on Big Tobacco

Posted by Mark J. Miller on July 23, 2012 03:42 PM

New Zealand may be small but its government apparently has got a whole lot of chutzpah.

The government’s new law that all tobacco products cannot be publicly displayed went into effect Monday, and a plan to force all tobacco products to be sold in plain packaging — which NZ's Ministry of Health calls the "single biggest cause of preventable death and disease" — is still forging ahead. The government's new "Tobacco Available Here" sign for authorized tobacco retailers, in English and Maori with a sickening photo of a gangrene-infected foot, is also fairly grim.

The hope is that the entire country will be smoke-free by 2025, according to TV New Zealand. However, the government may need to pay a boatload of cash out in order to make it happen. “Ministry of Health officials have warned the Government that defending a case at the World Trade Organization could cost taxpayers between $1.5 million to $2 million,” the website reports. And that price could go up to $6 million.

One tobacco giant is already sounding like it is ready take the government to court.Continue reading...

long arm of the law

NYC War on Big Soda Hotly Debated by New Yorkers, and The New Yorker

Posted by Dale Buss on June 13, 2012 02:02 PM

As New York City enters a period of public comment on Mayor Michael Bloomberg's proposed ban on large soft drinks, it seems that everyone already has had a lot to say about it. What's left?

There's the contingent who's backing the entire idea, including the city's health commissioner, Dr. Thomas Farley. He heads NYC's Board of Health, which voted unanimously on Tuesday to put Bloomberg's controversial (and lampooned on the current cover of The New Yorker) proposal to the public.

Other avowed fans of the proposed ban include ex-Coca-Cola marketing executive Todd Putman, who has gone on a mea culpa tour to oppose the soft-drink industry and expose his earlier 'dirty' work.

"How can we drive more ounces into more bodies more often" was how Putman described what he perceived as his mission as a Coke marketer.

Meanwhile, however, the proposed ban has fallen flat with New Yorkers in a new poll by Quinnipiac University. Slightly more than half — 51 percent — are against the idea, led by older voters, with 57 percent of those aged 50 to 64 raising their hands as opposed. Manhattan lodged the highest geographic support.Continue reading...

sip on this

When It Comes to Soda, Mike Bloomberg Wants New Yorkers to Drink Small

Posted by Dale Buss on May 31, 2012 05:58 PM

It didn't take long for New York City Mayor Mike Bloomberg, who has been on the warpath against obesity, to create buzz around his plans for a ban on banning the sale of sugary drinks in containers larger than 16 ounces at cinemas, restaurants and other "service" outlets in Gotham.

Hizzoner barely had time to tweet messages such as, "Obesity kills thousands of NYers a year & adds $4 billion a year in health care costs," and, "Public health officials across America talk about fighting obesity. In NYC, we DO something about it," before one of the biggest brand targets of his proposed move, Coca-Cola, lashed back at the Bloomberg-spurred Department of Health proposal.

"The people of New York are much smarter than the New York City Health Department believes," Coca-Cola's statement said. "We are transparent with our consumers. They can see exaclty how many calories are in every beverage we serve. New Yorkers expect and deserve better than this."Continue reading...

cause marketing

Textual Healing: AT&T, Ford Find Anti-Texting Campaigns Drive Awareness

Posted by Dale Buss on May 29, 2012 04:01 PM

Brand-backed campaigns against texting while driving are starting to resemble the endless campaign against obesity: Most Americans know what's best for their health and safety, but they can't seem to help doing what they shouldn't be doing. It amounts to two huge strikes against the national willpower, and a race of sorts to see which — distracted driving or eating junk food — regulators will be quicker to clamp down on more thoroughly.

In a new AT&T survey, for instance, 97 percent of teens knew texting while driving is dangerous, but 43 percent of them admitted to sending a text while driving — and 75 percent say the practice is common among their friends. Among the reasons, AT&T (which won a Cannes Lion award for its "Last Text" campaign) found, is that teens feel pressure to respond quickly to text messages. Also, adults are doing the same thing and they mimic their behavior. Partly as a result, according to data provided by Ford, the under-20 age group also has the highest proportion of distracted drivers involved in fatal crashes.Continue reading...

auto motive

Are Auto Brands on a Collision Course with Regulators Over Distracted Driving?

Posted by Dale Buss on May 18, 2012 11:51 AM

AT&T Wireless has been campaigning against texting and driving, including bringing its texting-while-driving simulator (above) to high schools. While it makes sense for mobile operators (AT&T won a Cannes Lion nod for its efforts; LG has also been promoting "Text Ed") to take on the issue of safe driving, it also behooves automakers to step up.

After all, as cars get closer to being iPads on wheels, it's the technologies and systems designed to make vehicle "infotainment" easier and more attractive that are also distracting to drivers. Just this week, for instance, Hyundai debuted a new mobile application for its Blue Link platform that allows subscribers to remotely access various features and services through compatible mobile devices.

But auto brands operating in the U.S. market could be on a collision course with federal regulators who keep warning them not to make the in-car information experience too rich or distracting.Continue reading...

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