Posted by Sheila Shayon on March 14, 2013 04:47 PM
What do Veronica Mars and Patrick Robinson have in common? Kickstarter—their platform of choice for rebirth.
The power of the crowd just amped up as "Veronica Mars, the single best TV show about a smart-ass teen detective," may finally become a movie thanks to loyal and generous fans.Continue reading...
truth in advertising
Posted by Sheila Shayon on March 13, 2013 04:12 PM
Marketers beware: think carefully before placing promotional messages that require disclosures or disclaimers to avoid being deceptive or unfair, according to new regulations announced by the Federal Trade Commission (FTC).
The FTC has revised its Dot Com Disclosures guide to reflect the rise of mobile platforms, leaving no room for lack of requisite disclosures even in smaller spaces with finer print. The original guide, released in 2000, pre-dated smartphones, tablets and mobile—not to mention the dominance of social media as a marketing platform.
The new guidelines, released Tuesday, emphasize "that consumer protection laws apply equally to marketers across all mediums, whether delivered on a desktop computer, a mobile device, or more traditional media such as television, radio, or print."Continue reading...
Posted by Sheila Shayon on March 13, 2013 01:08 PM
Pinterest is finally getting into the data game. The photo-heavy (and ridiculously popular) social site has launched Pinterest Web Analytics to help brands and advertisers better understand what users are doing with their content in a move towards monetizing its huge amount of traffic.
The 3-year-old company—which is the fastest website to reach 10 million unique visitors a month—has taken a cautious approach in defining its business model, in part to avoid the mistakes of other social networks that moved too fast.Continue reading...
Posted by Dale Buss on February 21, 2013 09:04 AM
Yahoo! teams up with Facebook for social site revamp as Marissa Mayer puts her stamp on the homepage.
GE sues Whirlpool over alleged price fixing in Europe.
New York Times puts Boston Globe on the block.
AB InBev updates Modela discussions with DOJ.
Alamo targets broader audience.
Apple files patent for slap version of rumored iWatch.
AT&T expands partnership with BMW.
Boeing plans to propose package of fixes for Dreamliner.
Burger King unveils new ads with a human element.Continue reading...
Posted by Dale Buss on February 15, 2013 09:00 AM
BlackBerry shows new signs of life as co-founder sells stake.
Apple challenges iPhone trademark loss in Brazil.
Carnival tries to cruise away from brand disaster as passengers mull legal options.
ABC, NFL and Call of Duty get top marks for consumer engagement.
Airbus drops lithium-ion batteries from latest jet.
Applebee's expands test of Express Lunch service.
Best Western focuses on its people, not perks, in new campaign.Continue reading...
Posted by Sheila Shayon on February 7, 2013 03:07 PM
Tomorrow, Thin Mints and all the rest of the Girl Scouts' cookie offerings go digital in an even bigger way. As the organization kicks off its annual fund-raising push with National Girl Scout Cookie Day, the drive will be awash in all things mobile and social.
There are new iPhone and Android apps to help locate a seller; a blog; a contest on Facebook (tomorrow only); and an appeal for customers to share their enthusiasm for the cookies (and the Scouts) across other social media platforms, including Pinterest. This year's drive also comes equipped with its own Twitter hashtag: #onemorebox.
Meanwhile, a Girl Scouts cookie truck will also be making appearances at select locations in Manhattan to publicize the launch.Continue reading...
Posted by Dale Buss on February 6, 2013 09:06 AM
Disney sees higher TV ad revenues drive quarter and considers ESPN exit from U.K. sports coverage.
Dell seeks to transform brand, going private in $24 billion buyout under founder Michael Dell, as Microsoft gambles on involvement.
U.S. Postal Service plans to cut Saturday mail as Hallmark fights the cuts.
Apple loses right to iPhone brand in Brazil.
Arby's launches "fan of the week" promo via Facebook.
Lance Armstrong reportedly under investigation for obstruction and other serious crimes.
BP is hit by new $34 billion claim from U.S. state governments over Gulf spill.Continue reading...
Posted by Dale Buss on January 30, 2013 09:04 AM
RIM prepares for BlackBerry 10 global launch this morning.
UPS acquisition of TNT formally blocked by EU.
Boeing had concerns about batteries before Dreamliner failures.
Taco Bell and Volkswagen get heat over their Super Bowl ads as Kia unveils full Space Babies spot.
Toyota recalls 1M Corollas and Lexus sedans.
AT&T bites deeper into Vampire Diaries with social "rehash."
American Airlines signals serious merger intentions with United Airways.
Apple refused bigger damages from judge in Samsung case.
Bob Evans plans to sell Mimi's Cafe.Continue reading...