Posted by Mark J. Miller on March 26, 2013 07:18 PM
Choice of music at any given moment is a very personal thing. With the number of digital music services out there, that choice can also be fairly personal. Spotify, which started in Sweden in 2008, is now trying to distance itself from the rest of the pack in America with its very first TV ad campaign that has more than $10 million budgeted for the first three months, according to the New York Times.
Spotify is following in the footsteps of other digital music sites such as Rdio and Rhapsody that have already shelled out for national advertising but haven’t become totally part of mainstream culture just yet.Continue reading...
Posted by Alicia Ciccone on March 26, 2013 09:28 AM
Honda has the best brand image, according to a Kelly Blue Book study.
FDA abandons graphic cigarette warning labels in favor of new approach.
NYC Mayor Michael Bloomberg launches $12 million ad campaign against the NRA.
Amazon is the most visited online retailer in Europe.
Boeing's Dreamliner completes first flight test since being grounded.
With 1 million users, Fitocracy users are more engaged than any social network besides Facebook.
GQ allows users to personalize its iPad app with MyGQ technology.Continue reading...
tech in the spotlight
Posted by Sheila Shayon on March 5, 2013 04:23 PM
As this year’s South by Southwest—running March 8-17 in Austin, Tex.—gears up, brands and agencies are pulling out all the stops to catch the attention of thousands of trendsetters that attend the yearly event. Nearly 25,000 people, about 7 percent more than in 2012, are expected to register for the interactive part of the festival alone.
Some SXSW pioneers question the growing popularity as lessening the value of the event, which started out mainly as a music festival. “What was once an under-the-radar affair has become a trendy, mainstream gala, raising concerns that going may no longer be worthwhile for entrepreneurs looking to meet investors, potential co-founders or others who could potentially have a significant impact on their businesses," the Wall Street Journal reports.
John Frankel, partner at ff Venture Capital in New York, which backs two to three startups a year disagrees. “If you just stick with companies recommended to you, you can miss out on some amazing [investment opportunities]. I’m a great believer in happenstance.”
For brands looking to make a connection with tech-savvy millennials, (who isn't?) SXSW is a feeding ground for viral campaigns and unique marketing stunts. Here's a sampling of what some sponsors and participants have in store for attendees: Continue reading...
Posted by Dale Buss on February 26, 2013 11:26 AM
General Motors and Ford have been traveling down different lanes in their connected-car race right from the start. With their latest advancements, the two biggest U.S. automakers have continued to pursue quite different paths for getting to the same goal: clear leadership in automotive connectivity with the outside digital world.
GM shared the details at Mobility World Congress in Barcelona today of its plan to hard-wire 4G capabilities into its vehicles through the OnStar "telematics" platform that it introduced in 1996. Beginning with 2014 models sold in the U.S. and Canada, the company plans to connect its Chevys, Buicks and other brands to the Internet or Wi-Fi at speeds that are 10 times faster than current market offerings. Applications could include the display of real-time traffic jams or construction sites through the car's own brains on its in-dash screen and the piping of a robust video stream to screens in the back seat.
"We are going to make the experience of streaming or connecting more productive, which should help to make that road trip shorter," Mary Chan, president of the global connected consumer at OnStar, told the Wall Street Journal. Continue reading...
sip on this
Posted by Mark J. Miller on November 15, 2012 04:15 PM
Pepsi has been marketing itself as the cola of choice for music lovers for years now, but Coca-Cola has decided to go all out in horning in on its territory this year. For the Olympic Games in London, Coke launched its “Move to the Beat” campaign, which featured Grammy award-winning producer Mark Ronson creating a catchy anthem with British singer Katy B.
Now Coca-Cola is going all-in on the music front by investing $10 million in streaming-music service Spotify, according to the New York Times. Coke, of course, likes to point out its music cred throughout its history, such as sticking its logo on sheet music way back in the 19th century, sponsoring radio shows in the early days, and creating some of the marketing world’s best-known jingles. Prominently displayed on Coke’s site right now is a contest to send lucky consumers to the American Music Awards.
"At Coca-Cola we have long recognized the power of music to connect people around the world," stated Joe Belliotti, Director, Global Entertainment Marketing, The Coca-Cola Company. "As we step up our activation through Coca-Cola Music, we are excited by the innovative music technology platform created by Spotify and the opportunity to create a truly global music network. The potential for this partnership is limitless."Continue reading...
Posted by Mark J. Miller on October 15, 2012 11:14 AM
Microsoft’s Zune is no more, but that doesn’t mean the computer giant is shunning the music-buying public. It announced Monday that it is getting back into the music business by providing 30 million free tunes through its upcoming Windows 8 as well as on Xbox consoles starting Tuesday. (Apple’s iTunes “only” has about 26 million tunes, the BBC notes.)
The pitch for Xbox Music: "Enjoy your favorite music from a 30 million-song global catalog powered by the one service that integrates your music experiences across your tablet, PC, phone and TV. All the music you love, every way you want it."
“The service is part of a broad set of bets Microsoft is making this fall to help regain ground it has lost to competitors, especially Apple and Google,” the New York Times reports. Along with Windows 8, Microsoft is about to release a new Windows Phone operating system for mobiles as well as a tablet, the Surface. The bean counters in Redmond, Washington, are clearly hoping for a big fourth quarter holiday season, including ramping up maketing efforts and opening holiday pop-ups in key markets.Continue reading...
Posted by Dale Buss on October 10, 2012 09:02 AM
7-Eleven, JetBlue and Bliss go presidential with "poll" promotions as Pizza Hut comes up with a controversial dare ahead of next week's debate.
Toyota recalls 7.4 million vehicles globally for power-window glitch and 2.5 million Lexus vehicles, as it plugs Prius on the Home Shopping Network.
Samsung signs TV deal with Spotify.
BAE and EADS terminate merger talks.
Bain Capital buys maker of Craftsman Tools.
Ballmer touts new era at Microsoft as bonus trimmed.
Cadbury tells bishop it's not precious about purple.
Chevron is rejected by Supreme Court in Ecuadorian case.Continue reading...
Posted by Shirley Brady on September 11, 2012 06:01 PM
Facebook founder and CEO Mark Zuckerberg made a rare appearance today, speaking at TechCrunch Disrupt in a "fireside chat," marking his first public remarks since his company's disappointing IPO in May. In a bid for transparency and humility, Zuckerberg said he's "ready to double down" on the company's future. He also admitted making mistakes, including betting too much on HTML5, and talked up his focus on mobile and advertising as a way to bolster revenue and FB's stock price. He also denied rumors of a Facebook phone being in the works while confirming new product development including a search engine. He even gave a shout-out to other tech brands he thinks are "killing it" right now: Spotify, Airbnbn, Nike+ and Runkeeper. Read more on TechCrunch.