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brand news

In the News: Samsung, Chick-fil-A, Visa and more

Posted by Shirley Brady on September 20, 2012 08:55 AM

In the News

Samsung mocks iPhone 5 buyers in latest commercial.

Chick-fil-A backs down and vows to stop donating to anti-LGBT groups.

Visa shifts global creative duties back to BBDO.

AOL names female CFO.

AT&T faces backlash over Apple FaceTime restrictions, while CEO explains anti-texting and driving push.

Bed Bath & Beyond beats the odds.

Citibank credit card is coming to China.Continue reading...

crowdsourcing

With Stockholm Pride Campaign, Sweden Continues Curating Controversy

Posted by Sheila Shayon on July 23, 2012 05:12 PM

Stockholm Pride, Sweden's national LGBT celebration taking place July 31-Aug. 4, is raising eyebrows with a colorful (to say the least) campaign.

Its 2012 "Time to Be Queer!" campaign is causing a stir from the far left corners of the LGBTQ (the Q is for Questioning) community to the rightest of Christian fundamentalists. A Honolulu-based Pride organization even accused the campaign of setting the gay movement back 20 years. 

"The campaign 'Time to be queer!" tries to convince heterosexuals to become LGBTQ with arguments that can be seen all over Stockholm on posters and on animated banners in the subway system and at the campaign sites: blihomo.nu, bliflata.nu, blibi.nu, bliqueer.nu, blitrans.nu, and blibog.nu," explains campaign manager Soliman Herrera Johansson to Out Traveler.Continue reading...

brand news

In the News: Go Daddy, AT&T, A&W & more

Posted by Dale Buss on December 23, 2011 08:55 AM

In the News

Gap, J.Crew and other retailers slash prices, as stores try to thwart price apps, and tweak websites to spur sales.

A&W is sold by Yum! Brands to A Great American Brand.

Absolut celebrates 30 years of gay ads.

Adidas pursues church for trademark infringement; church asks Derrick Rose to intercede.

Akamai purchases cloud rival.

Apple isn't expected to produce a smaller iPad, although fuel-cell MacBooks are rumored. Apple's online sales also exceed Walmart.com results.

AT&T's $1.93 billion deal for Qualcomm's airwaves approved.

Bebe expands with wedding collection.

Best Buy criticized for not fulfilling some holiday online orders.

BT's long-running family campaign in the UK ends its run.

Burberry, Forever 21 and Zara score on Facebook.Continue reading...

brand bites

Brand Bites: Darth Vader Goes Shopping & More

Posted by Abe Sauer on November 18, 2011 01:11 PM

Move over, Mini Darth — Daddy's back (Chewbacca, too) for Currys PC World in the UK.

Lingerie brand Fig Leaves launches interesting London Tube interactive campaign.

Click through for more seasonal fun.Continue reading...

campaigns

Mormon Church: It's Hip to be Square (and Politically Neutral)

Posted by Mark J. Miller on November 1, 2011 06:31 PM

"For decades, the popular image of Mormon style has been shaped by clean-cut young missionaries on bicycles in dark suits, white shirts and skinny black ties — and more recently by the sculptured coif of the presidential candidate Mitt Romney or the sporty style of the motocross-bike-riding Jon Huntsman, another Republican presidential candidate," the New York Times recently noted.

But now, the Church of Jesus Christ of Latter-day Saints is trying to humanize the members of the Mormon Church and show people that all different types of people are members as well as to help others see how the Church differentiates from other forms of Christianity. As part of the LDS push to humanize its brand, Brandon Flowers, lead singer of The Killers, agreed to appear in the family-centric video at top.Continue reading...

viral marketing

Schweddy Balls Just the Latest Stunt Flavor from Ben & Jerry's

Posted by Abe Sauer on September 8, 2011 04:02 PM

If it was April 1, nobody would believe yesterday's announcement by ice cream makers Ben and Jerry's. But, it seems that, for real, the brand has again enlisted popular entertainment in the service of promoting its brand by releasing a limited edition flavor called Schweddy Balls. 

The best part has been the reaction from Alec Baldwin, the actor (and avid tweeter) who starred in the legendary Saturday Night Live skit that inspired the limited edition flavor.Continue reading...

brand bites

Brand Bites: Pampers, Apple, Sirji, Gmail & Colbert

Posted by Abe Sauer on July 29, 2011 12:00 PM

The week that was in branding begins with India, where Sirji 3G is offering itself as a solution to the nation's population control problem. When the power goes out, don't boink, play 3G games!

Oh, baby... Pampers ad runs alongside 300+ sex positions app.

Seized counterfeit goods are being donated to homeless in the UK.Continue reading...

brand news

Brands to Watch: Glenn Beck, NBA, Porsche & more

Posted by Shirley Brady on June 30, 2011 06:00 PM

Brands to Watch

Android growth slows in the US as iPhone picks up, according to Nielsen.

Disney raises eyebrows with fireworks exemption.

Glenn Beck signs off from Fox News, which announces summer replacements.

Kate Middleton puts fashion-watchers on notice with North American tour.

NBA lockout proceeds as sides fail to reach agreement.

Porsche returns to Le Mans.

Stephen Colbert receives Federal Election Commision approval to form a super PAC

Twitter comes under FTC scrutiny.

Victoria Beckham launches mid-range clothing line.

WikiLeaks spoofs MasterCard in mock "priceless" commercial.

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