2014 Brandcameo Product Placement Awards


Mormon Church: It's Hip to be Square (and Politically Neutral)

Posted by Mark J. Miller on November 1, 2011 06:31 PM

"For decades, the popular image of Mormon style has been shaped by clean-cut young missionaries on bicycles in dark suits, white shirts and skinny black ties — and more recently by the sculptured coif of the presidential candidate Mitt Romney or the sporty style of the motocross-bike-riding Jon Huntsman, another Republican presidential candidate," the New York Times recently noted.

But now, the Church of Jesus Christ of Latter-day Saints is trying to humanize the members of the Mormon Church and show people that all different types of people are members as well as to help others see how the Church differentiates from other forms of Christianity. As part of the LDS push to humanize its brand, Brandon Flowers, lead singer of The Killers, agreed to appear in the family-centric video at top.Continue reading...

viral marketing

Schweddy Balls Just the Latest Stunt Flavor from Ben & Jerry's

Posted by Abe Sauer on September 8, 2011 04:02 PM

If it was April 1, nobody would believe yesterday's announcement by ice cream makers Ben and Jerry's. But, it seems that, for real, the brand has again enlisted popular entertainment in the service of promoting its brand by releasing a limited edition flavor called Schweddy Balls. 

The best part has been the reaction from Alec Baldwin, the actor (and avid tweeter) who starred in the legendary Saturday Night Live skit that inspired the limited edition flavor.Continue reading...

brand bites

Brand Bites: Pampers, Apple, Sirji, Gmail & Colbert

Posted by Abe Sauer on July 29, 2011 12:00 PM

The week that was in branding begins with India, where Sirji 3G is offering itself as a solution to the nation's population control problem. When the power goes out, don't boink, play 3G games!

Oh, baby... Pampers ad runs alongside 300+ sex positions app.

Seized counterfeit goods are being donated to homeless in the UK.Continue reading...

brand news

Brands to Watch: Glenn Beck, NBA, Porsche & more

Posted by Shirley Brady on June 30, 2011 06:00 PM

Brands to Watch

Android growth slows in the US as iPhone picks up, according to Nielsen.

Disney raises eyebrows with fireworks exemption.

Glenn Beck signs off from Fox News, which announces summer replacements.

Kate Middleton puts fashion-watchers on notice with North American tour.

NBA lockout proceeds as sides fail to reach agreement.

Porsche returns to Le Mans.

Stephen Colbert receives Federal Election Commision approval to form a super PAC

Twitter comes under FTC scrutiny.

Victoria Beckham launches mid-range clothing line.

WikiLeaks spoofs MasterCard in mock "priceless" commercial.

celebrity brandmatch

Master And Panderer: Colbert Audi Partnership Shoves Off

Posted by Abe Sauer on April 20, 2011 05:30 PM

We know Stephen Colbert enjoys blurring the lines of product placement, product endorsement and product ridicule on his program, especially when it comes to Apple.

Now the waggish comedian is officially partnering with The Audi of America Yacht Club. Ahoy, matey!Continue reading...


At the Movies: Arthur, iPads And More iPads

Posted by Abe Sauer on April 8, 2011 06:00 PM

The remake of Arthur (subbing in Russell Brand for Dudley Moore) vies for the top spot this weekend, and we'll have coverage of the film's product placements on Monday. For now, how many brands (other than the film's star) can you spot in the film's trailer?

Now a look at some other product placement news of the week that did not contain the term "Morgan Spurlock."Continue reading...

social media watch

Foursquare's 2010 Report Card: Top Marks, But What About Facebook?

Posted by Sheila Shayon on January 26, 2011 12:00 PM

Foursquare this week reported staggering growth in 2010. With 6 million registered users, it grew 3,400% last year for some 381,576,305 check-ins. 

The location-based brand's largest check-in stunt to date was the Jon Stewart-Stephen Colbert "Rally To Restore Sanity" in Washington, which received 30,525 check-ins.

Also notable last year: 50,000 Americans checking in on Election Day from 23,500 polling places, and its first outer space check-in, from the International Space Station, on October 22.

The places generating the biggest number of check-ins in 2010 related to food — in one creative marketing tie-in, 224 people named Wendy checked into Wendy's restaurants — followed by offices, shops, gyms and concert venues.Continue reading...

brand bites

Brand Bites: Toxic Avenger Edition

Posted by Abe Sauer on December 3, 2010 12:00 PM

Well, that was fast. Yesterday, NASA announced a new toxic (arsenic-based) lifeform; Purell's response, above. More fun with Brand Bites, after the jump.Continue reading...

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