Posted by Dale Buss on April 9, 2013 01:37 PM
Audi along with other automakers has seen how infotainment features have risen like a rocket as consideration criteria for US luxury buyers lately. As Audi seeks to penetrate the ranks of upscale American Millennials—in general, and with its new, entry-level A3 sedan due out around the end of this year—the brand is making a new play for this crowd.
In partnership with T-Mobile, Audi is offering a new, $15-a-month data plan that will give drivers in-vehicle connectivity through the Audi Connect service, which includes access to Google Earth and Google Voice Local Search; news, weather and fuel prices; and a WiFi connection including broadband connectivity for up to eight devices in an Audi vehicle.
"We want people to be attracted by the price and to be able to keep their connection [to Audi Connect] alive continuously," Anupam Malhotra, senior manager of Connected vehicle for Audi of America, told brandchannel. "We can ensure continuity of support. And people don't have to deal with reminder-of-renewal e-mails or worry about whether the service is still active."Continue reading...
Posted by Dale Buss on April 5, 2013 09:01 AM
HP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.
BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.
BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.
Al Jazeera America hires CNN's Ali Velshi as anchor.
Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.
Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.
Best Buy may have turned the tide on showrooming Amazon.Continue reading...
Posted by Mark J. Miller on March 29, 2013 07:01 PM
Mobile companies are in a tough battle for market share and survival, and brands including Blackberry and T-Mobile are anxious to increase their piece of the pie.
BlackBerry, the one-time darling of smartphone users has struggled to re-discover its place in the market next to stiff competitors like Apple and Samsung. The brand pinned its hopes on the Z10 that it introduced in January, and so far, results look good as it helped the company to its second consecutive quarter of profit.
The phone has only been on the market for about a month and hasn’t set the world aflame but while it continues to roll out, the company formerly known as Research In Motion has announced that it will soon produce a few more mixed-price phones, the Wall Street Journal reports.
"I don't think anyone expects BlackBerry to dominate like they once did," said Al Hilwa, an analyst at industry consultancy IDC, to the Journal. "But the company can survive and even prosper with a microbrew of a platform, with 5 percent to 10 percent market share, if it can execute well and at the right scale."Continue reading...
Posted by Dale Buss on March 29, 2013 09:15 AM
Subway named top QSR brand in new study.
Google tests same-day delivery business.
Amazon plans to acquire Goodreads book site.
AOL teams up with coach Phil Jackson to punk Twitter.
Apple faces heightened oversight in China.
Audi aims at Mercedes-Benz CLA with new A3 sedan.
Deutsche Telekom runs into opposition over proposed merger of T-Mobile with MetroPCS.
eBay says it is "now playing offense."
FX pitches new FXX channel at Millennials.Continue reading...
Posted by Mark J. Miller on March 27, 2013 11:28 AM
In the past week, two second-tier mobile companies have made their move to get to the top. Blackberry (the mobile company formerly known as Research In Motion) just released its Z10 smartphone in the U.S, which didn’t cause too much fanfare out on the open market. That isn’t good news for the company, whose stocks tumbled after the debut flopped.
T-Mobile on the other hand, is hoping for a much better return on its latest brand efforts. Long the resident of fourth place in the U.S. mobile market, the German company not only announced this week that it will offer bargain plans with no contracts but also started to roll out is 4G LTE service and announced that it will start offering the iPhone 5 to consumers on April 12.Continue reading...
Posted by Alicia Ciccone on March 26, 2013 06:16 PM
American Express, Walmart co-branded Bluebird debit card gets FDIC insured.
T-Mobile finally gets the iPhone.
Abercrombie & Fitch set to open their first Middle Eastern store in Dubai next year.
Bankrupt Atari plans to auction off gaming empire in May.
Victoria Beckham launches self-branded e-commerce site.
BMW named best overall luxury brand by Kelly Blue Book.
Danone latest brand to partner with couponing app Shopitize.
GM introduces new Buick LaCrosse in effort to appeal to younger drivers.Continue reading...
Posted by Mark J. Miller on March 25, 2013 02:36 PM
MetroPCS has roped in a few customers over the years with the fact that it doesn’t force consumers to buy into a contract. It’s new merging partner, T-Mobile, is following suit and has done away with contracts, CNET reports.
CEO John Legere promised at January’s Consumer Electronics Show that the brand would be shaking things up this year in its attempt to jump up from its fourth-spot in the U.S. mobile market. Last May, the brand made a bold change to its marketing, swapping its pink-dress wearing protagonist for a leather-clad, motorcycle riding version.Continue reading...
Posted by Alicia Ciccone on March 25, 2013 09:46 AM
T-Mobile kills off wireless contract, readies to launch LTE network.
Gordon Brothers Europe agrees to buy struggling Blockbuster UK, saving 2,000 jobs and brand.
W Hotels plans to double Asia presence over the next five years.
AstraZeneca settles Crestor patent suit.
Apple, Microsoft defend pricing policies in Australia.
Britain's BAE Systems wins five-year, $780 million US military contract.
BMW looks to Mini Paceman to challenge growing Fiat market.
Bridgestone launches new tire line to reignite Firestone brand.Continue reading...