Posted by Sheila Shayon on September 9, 2013 03:38 PM
The Latino community is the fastest-growing group in the US and is one of the most engaged when it comes to tech and mobile technology. The growing demographic revels in the latest digital trends and social media, making them a top priority for marketers and media. Now, tech news website CNET is planning to launch a Spanish-language edition of its site later this month, a project that was first announced earlier this year at the CBS Interactive Newfronts.
In partnership with Latin World Entertainment, the talent and marketing agency co-owned by entrepreneur Luis Balaguer and actress Sofia Vergara, the goal is to create marketing and sponsorship sales, provide talent and create content. Videos from CNET en Español will be available on AOL, Roku, Xbox, Blinkx, Samsung Smart TV and Panasonic Viera TVs.Continue reading...
Posted by Mark J. Miller on September 3, 2013 03:49 PM
With confirmation of Verizon's bid to buyback its Verizon Wireless stock from the UK's Vodafone for $130 billion, the mobile provider, which is the largest in the US with 100 million subscribers, is sending a strong message to competing providers that have all made increased investments in the lucrative US mobile market.
The sell-back of Vodafone's shares will give Verizon total control over its wireless division as the company bids to hold on to its top spot among US service providers. Vodafone makes out quite well, too, with some $84 billion in cash and stock being returned to shareholders. The newfound cash will also enable the company to explore further expansions in its home market.
Valued at $290 billion, which is, Bloomberg Businessweek notes, “larger than the market capitalization of Google Inc. or the gross domestic product of Singapore," Verizon Wireless will likely expand its 4G LTE network to more locations across the US and North America—an important addition to justify its plans' premium prices. The provider has faced more competition lately as AT&T, T-Mobile and Sprint have doubled down on the US market with acquisitions and mergers of their own.Continue reading...
Posted by Sheila Shayon on August 12, 2013 06:15 PM
AT&T, T-Mobile, Verizon Wireless and Sprint have put aside their competitive campaigns for the joint "It Can Wait" initiative against texting and driving. Now, the companies have recruited renowned director Werner Herzog to create a 35-minute documentary that pinpoints a life-changing moment for four individuals.
Titled From One Second to the Next, the short film has already garnered over 1.1 million views. “When you get a message while driving, it’s hard not to pick up your phone,” Herzog said in a statement. “With this film, we want to help make people more aware of the potential consequences of that action…The consequences are catastrophic, and the statistics are appalling. This campaign certainly comes at the right time. It had to be done. Everything else is of secondary importance.”Continue reading...
Posted by Dale Buss on August 9, 2013 09:31 AM
Walmart greatly expands beer sales.
BlackBerry open to going private, Reuters says.
Costco hailed as "cheapest, happiest company in the world."
Apple and Samsung battle into the next round on patents.
Audi expects to top US sales goal this year.
Best Buy works to get its website up to snuff.
Cadbury uses creative defense in India tax case.
Coca-Cola plots returning Mello Yello citrus soda to national status.
Danone buys fun yogurt brand to add to US expansion.
Elizabeth Arden says orders have evaporated for celebrity perfumes.
Facebook is cautious about video advertising.Continue reading...
Posted by Dale Buss on August 8, 2013 08:17 AM
Google continues to steamroll competition in smartphones with Android software but loses round to Apple in patent war, which is seeking to keep Samsung phones off the shelf.
Groupon names co-founder as permanent CEO.
Walmart agrees to safety fixes at over 2,800 stores.
Dr Pepper Snapple Group says Texas bottling plant caught fire.
Fox Sports takes over US Golf Association deal from NBC.
Hilton signs up banks for IPO.
JPMorgan reveals it faces civil and criminal inquiries.
Jack in the Box leverages Vine.
Jamba Juice accelerates growth of fresh-juice platform.Continue reading...
Posted by Mark J. Miller on July 12, 2013 12:46 PM
From AT&T to Verizon Wireless and every Sprint and T-Mobile in between, smartphone companies are doing everything they can to attract and retain customers in this never-ceasing battle. The most recent punches were thrown by Sprint and T-Mobile.
Sprint, hoping to jump up from its position in third place in the US, announced that it would be guaranteeing unlimited data services for the lifetime of an account, Reuters reports. Verizon Wireless and AT&T ditched the unlimited idea toward the end of last year and most folks were thinking Sprint would eventually follow them.
"We are distinctly different in our market position (from) AT&T and Verizon," Sprint Chief Executive Dan Hesse told the Associated Press.Continue reading...
Posted by Alicia Ciccone on June 28, 2013 09:31 AM
Google is reportedly developing an Android game console, as it sues IRS over missing tax refund.
Square poaches Facebook advertising executive.
Blackberry shares plunge 25 percent on disappointing earnings.
Firefox debuts new logo and updates for Android beta.
Men's Wearhouse owes ousted founder George Zimmer $1 million for TV ads.
QVC says it will "pause" its relationship with Paula Deen.Continue reading...
Posted by Dale Buss on May 20, 2013 09:17 AM
Yahoo agrees to buy Tumblr for $1.1 billion, but questions already arise about how new native ads will affect cachet.
Buick Motor Co. celebrates 110 years.
P&G launches major review of its advertising ROI.
Actavis acquires Warner Chilcott in $5 billion pharma deal.
Billabong sees brand value drop after failed buyout attempts.
Campbell Soup meets high earnings hopes.
Chrysler quality now rivals Toyota, exec claims.
DirecTV considers bid for Hulu.
Domino's debuts DVD that smells like pizza.
GM accelerates financial and operational streamlining, CFO says.
Google may allow branded apps for Glass.Continue reading...