Posted by Sheila Shayon on May 12, 2014 05:14 PM
In a world where cameras fall by the wayside for snap-happy smartphones, Instagram is proving that a picture is still worth a thousand words.
“When it comes to click-through rates on Facebook and Instagram, Instagram is annihilating Facebook in the contests of CTR and engagement," according to Business2Community.com.
For brands like Taco Bell and Hollister, Instagram campaigns have seen success among particular genders like never before. A favorite of young men, Taco Bell's month-long campaign helped boost followers by 45 percent with engagement rates up to 400 percent higher than organic posts, Adweek reports. “We felt like this was a great investment, one that complemented our overall media strategy," said Juliet Corsinita, Taco Bell's marketing VP and head of media.
Meanwhile, Hollister's teen girl-focused campaign saw similar success, setting the clothing brand up for an even bigger spending budget with the photo-sharing app through the summer.
As Instagram prepares to expand beyond its current 15-brand capacity thanks to its major deal with Omnicom, Jim Squires, director, market operations, assured Business Insider that the network won't be overrun thanks to strict rules imposed by the service. "We're being very methodical and deliberate," he said, "which is why you're not seeing a lot of ads in your feed."Continue reading...
Posted by Dale Buss on May 9, 2014 09:33 AM
TOP 5 STORIES
Apple is in talks to buy Beats Electronics for $3.2 billion, report says.
GM recalls 8,500 new vehicles and hires its former PR head to help with recall crisis.
Publicis and Omnicom call off agency mega-merger.
Alibaba starts a clock for CEO Marissa Mayer at Yahoo.
Fiat Chrysler plans to move headquarters to London.
MORE BRAND NEWS:
Airbnb releases first global campaign.
Audi mulls largest SUV.
Barclays reins in ambitions with massive job cuts.
Beverly Hills Hotel becomes cause celebre over Sultan of Brunei's ownership.
CNN ratings rise with smarter data strategy.
Google sends moving Mother's Day message via Glass.
Kellogg agrees to change "all-natural" labeling on Kashi and Bear Naked lines.Continue reading...
Posted by Dale Buss on May 5, 2014 09:36 AM
TOP 5 STORIES
Target chairman and CEO resigns in wake of data breach.
Coca-Cola shakes up marketing ranks, and drops controversial ingredient from Powerade.
Apple faces legal challenge by Swatch over iWatch name.
Fiat Chrysler's Sergio Marchionne readies five-year plan.
P&G takes legal action in drive to protect Crest Whitestrips.
MORE BRAND NEWS
Amazon launches #AmazonCart so users can shop via Twitter.
AOL revives Moviefone brand with new tech features and marketing push.Continue reading...
Posted by Dale Buss on May 2, 2014 01:01 PM
Taco Bell wasn't done trying to shake things up in the fast-food business with its launch of those cheeky breakfast ads starring real-life citizens named Ronald McDonald.
Now the Yum!-owned brand is redoubling efforts behind its new breakfast menu, planning another Doritos Locos Tacos rollout—and even testing a fast-casual concept meant at unsettlling Chipotle.
After an initial push that finally gave real-life Ronalds a comeback to years of bad jokes—while underscoring Taco Bell's seriousness about taking on the McDonald's breakfast juggernaut—the brand is back with new ads that tweak the Golden Arches in a different way.Continue reading...
chew on this
Posted by Dale Buss on March 11, 2014 12:58 PM
McDonald's just introduced a Bacon Clubhouse Sandwich and is testing new McCafe Petite Pastries for breakfast. But will either product save the chain's dough?
That's not likely after McDonald's posted the fourth consecutive month of declines in US same-store sales, a 1.4-percent drop in the market that the brand blamed on "challenging industry dynamics" as well as the severe winter weather that has slowed much of the American economy.
Neither is McDonald's offsetting its sluggish US performance with strong overseas sales as it once was capable of doing. Globally, sales declined 0.3 percent at locations open at least 13 months in February. In a region encompassing the Middle East, Africa and Asia, sales declined by 2.6 percent; there also was weakness in Japan and Australia. McDonald's said a change in the timing of the Chinese New Year also was a problem.Continue reading...
Posted by Dale Buss on March 6, 2014 03:38 PM
If you can't get to one of Taco Bell's 5,500 locations during any of the four "day parts" the chain has recognized, now including breakfast, then there's another way for you to solve your craving for all things Bell: stop at your local supermarket.
Kraft has been partnering with Taco Bell since 1996 to offer Taco Bell-branded products in the grocery aisles, now totaling 28 different items ranging from sauces to "dessert kits" that require only the addition of ice cream, according to Advertising Age.
Now Kraft and the chain are turning up the heat on their collaboration this week by launching four new products: two dinner kits and two seasonings. The Taco Bell Ultimate Taco Night Kit, for example, comes in two varieties—Cheesy Taco Grande and Steak & Cheese Soft Taco Kit, both featuring Kraft's Velveeta cheese (which isn't offered in Taco Bell products in restaurants).Continue reading...
Posted by Dale Buss on March 6, 2014 09:25 AM
Facebook cracks down on illegal-gun posts.
Taco Bell and Kraft expand grocery deal with new items.
Target CIO and VP of technology services resigns in wake of data breach debacle.
Walmart plans to unveil "tethering" strategy soon as pressure mounts to reject genetically-modified salmon.
Apple sees judge deny request to ban Samsung products as it plans to bring full-screen video iAds to mobile.
BP finds way to bypass US oil-export ban.
Bitcoin may require human oversight, as chief of an exchange for the digital currency is found dead in Singapore.
Bob Evans Farms looks to bounce back from tough winter as its "barbell" strategy lifts sales.
Business Insider sees further investment from Amazon CEO Jeff Bezos.Continue reading...
chew on this
Posted by Dale Buss on February 25, 2014 05:49 PM
For fast-food fans, the best part of waking up has become more options for breakfast. Taco Bell plans to roll out breakfast across the country by the end of next month, while McDonald's is acceding to popular demands from America to Spain to extend its breakfast hours.
Taco Bell began testing "First Meal" two years ago, its centerpiece being the Waffle Taco that is filled with either bacon or sausage, and scrambled eggs and cheese, served with syrup in a portable package. And there's the A.M. Crunchwrap, Taco Bell's version of a breakfast sandwich, which includes scrambled eggs, hash brown, melted cheese, and bacon, sausage or steak in a griddled tortilla. There's also a tie-in with Cinnabon for tiny Cinnabon Delights.
The complexity of such items and the fact that Taco Bell is rolling out breakfast nationwide in March, to about 5,500 participating units, underscore the seriousness with which the chain is approaching the day part, as it and all QSR competitors face all sorts of competitive squeezes these days.Continue reading...