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Cheetos-Dusted Wings? Mtn Dew Cocktail? It's All Possible with PepsiCo, Buffalo Wild Wings Deal

Posted by Dale Buss on December 12, 2013 06:16 PM

It may not be long before Buffalo Wild Wings introduces Cheetos-flavored chicken wings to rival Taco Bell's' Doritos Locos Tacos in harnessing flavors direct from a Frito-Lay bagged-chip brand. Because under the new deal struck by the popular restaurant chain and Frito-Lay parent PepsiCo, just about anything combining restaurant food and beverages and PepsiCo IP may be—and could appear—on the table.

The immediate impact of the deal is that PepsiCo beverages, including Pepsi and Mountain Dew, are to replace Coca-Cola as the beverage supplier to one of the nation's hottest restaurant chains.

But recognizing the continued decline in the relative value of soda sales compared with other faster-growing segments of its portfolio, PepsiCo made it clear that the company believes many other dimensions of its new deal with Buffalo Wild Wings could become valuable as well.Continue reading...

brand news

In the News: Saab, Zappos, Amazon and more

Posted by Dale Buss on December 2, 2013 09:33 AM

In the News

American holiday shoppers produced gloomy numbers for retailing's big weekend.

Saab rolls out first sedan under new owners. 

Zappos taps former Vogue editor, Andre Leon Tulley, to be artistic director for its couture section.

Amazon floats idea of delivery drones.

Apple's iPhone 5S outsold the 5C three to one in the UK. 

Bank of America to pay Freddie Mac $404 million.

BMW and PSA/Peugeot-Citroen will review small-engine alliance.

Burger King imitates Big Mac with Big King.

Chrysler boosts test-drive marketing.

Cracker Barrel sees new healthful menu drive sales.

Esprit plans to launch new fashion brand.Continue reading...

chew on this

Chipotle Bolsters Brand Ethos—But at a Cost

Posted by Dale Buss on October 21, 2013 01:36 PM

Changes are coming to Chipotle, but management assures that it will all be worth it

The bottom line is that Chipotle CEO Steve Ells believes that the restaurant's formula of serving high-quality food at a quick pace, with natural ingredients and an overall better-for-you persona, will continue to be enough to help Chipotle out-pace growth by fast-casual rivals—and any other factor that comes its way.

But there will be adjustments for Chipotle along the way, Ells made clear in the company's latest conference call. And they will include a price increase of 3 to 5 percent next year for the first time in about four years. General food-ingredients inflation will play a role, Ells said, but so will completing Chipotle's efforts to weed out all GMO ingredients from its food-supply chain. (It doesn't choose to tackle GMO content in high-fructose corn syrup in popular soft drinks at this point.)

"What it will depend on is what happens with general ingredient inflation between now and then and what it costs us to remove GMOs from the rest of our igredients," Ells told analysts, adding: "We already have—and had for a long time—spent more money on our ingredients as a percentage of sales than our competitors or [any company] for which we have the records. And so we have high food costs, and that's not something that troubles us too much as long as we are able to [have] really high sales volumes in our restaurants."Continue reading...

brand news

In the News: Netflix, Chipotle, Under Armour and more

Posted by Dale Buss on October 21, 2013 09:27 AM

In the News

Netflix poised to pass HBO in paid US subscribers.

Chipotle raises menu prices for '14 due to higher costs, GMO shift as it moves East with tofu burrito.

Under Armour opens store in Shanghai and seeks the next big thing with inventor competition.

AT&T receives $4.9 billion in cell-tower deal.

Amazon bets on "betas" to turn web viewers into shoppers.

Apple adjusts tablet strategy to protect lead.

Art Van Furniture extends Michigan based into Chicago market.

Associated Press plans to enable sponsored content.

BlackBerry raises Canadian security concerns with potential deal abroad.

Bon Appetit is magazine of the year for Advertising Age.Continue reading...

brand news

In the News: 7-Eleven, Nestle, Sperry and more

Posted by Dale Buss on October 18, 2013 09:22 AM

In the News

7-Eleven rebrands to target Millennials.

Nestle pledges zero waste in Europe by 2020.

Sperry Top-Sider unveils clothing line.

AT&T unveils $5 day-pass for tablet users. 

Audi sees profit margin halving on investments in new models, report says.

Benjamin Moore stages "haunted hotel" stunt for painters.

Burger King names new CMO.

CVS unveils personalized circulars.

Dr Martens boots brand to be acquired by Permira

eBay acquires Apple e-commerce exec.

Ford plans sneak peak for new Mustang.

Al Gore once tried to buy Twitter.Continue reading...

Taco Bell, NBA Renew Cross-Platform Sponsorship Deal with New Video Twist

Posted by Mark J. Miller on October 16, 2013 12:57 PM

When the Chicago Bulls take on the champion Miami Heat on Oct. 29 for the NBA season opener, viewers can be sure to have a hankering for a beefy, crunchy burrito or a sweet churro before the final buzzer sounds.

Taco Bell has been the official QSR partner of the league for the last four years and now the pair have announced an extension of that deal that includes prominent placement during telecasts and online through all of the NBA, WNBA, and D-League platforms.

The multiyear deal will also include a new digital/social media program on NBA.com and other platforms dubbed "Buzzer Beaters" that will aggregate video of game-winning shots, according to Ad Age.Continue reading...

brand news

In the News: Amazon, Mondelez, Samsung and more

Posted by Dale Buss on September 25, 2013 09:14 AM

In the News

Amazon debuts "native" video ads and launches new tablets while cutting Kindle Fire HD price.

Mondelez revamps its social media strategy. 

Samsung to launch smartphones with curved displays

AT&T launches mobile broadcast network and says it's open to European acquisitions.

Airbus wins plane orders from Chinese startups.

Alibaba heads for US with mammoth IPO.

Applied Materials to acquire Tokyo Electron in huge B2B deal.

BlackBerry shoves off bankruptcy questions.

Bob Evans sees disgruntled investor call for spin-off of restaurant division.

Carlsberg kicks off three-year partnership with Premier soccer league.

Carnival cuts outlook.Continue reading...

brand strategy

McDonald's Tries a More-the-Merrier Approach with Test of 'Blitz Box'

Posted by Dale Buss on September 10, 2013 01:42 PM

With the potential lack of any blockbuster new product on the horizon, McDonald's keeps repackaging and refining its existing menu in order to attempt to jolt stubborn sales in the US and elsewhere.

The latest twists: McDonald's burgers and chicken McNuggets packaged in a box for "multiple" consumption, and steak on breakfast sandwiches. "It's like they're throwing things at a wall to see what sticks," Sam Oches, editor of trade publication QSR, told USA Today. "It looks like another move on McDonald's part to redefine value."

Well, actually, the chain is throwing a bunch of stuff into what it calls the "Blitz Box": two Quarter Pounders with Cheese, two medium fries and 10 Chicken McNuggets with dipping sauces, a total of nearly 3,000 calories overall, for a price of $14.99. Blitz Box is a football-themed specialty tied to a local promotion with the Kansas City Chiefs and scheduled to extend through the Chief's NFL season.Continue reading...

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