2014 Brandcameo Product Placement Awards

brand news

In the News: Bing, Downton Abbey, McDonald's & more

Posted by Dale Buss on January 12, 2012 09:02 AM

In the News

Archer-Daniels-Midland to cut 1,000 jobs.

Arby's hires ex-Burger King marketer as CMO.

Bank of America and other U.S. banks struggle with customer service on Twitter.

Bing passes Yahoo for the first time.

CBS sees Ashton Kutcher consider return to Two and a Half Men.

Chrysler nudges up Jeep Wrangler output.

Coca-Cola finds fungicide in orange juice.

Continental could add extra fuel tanks to deal with unscheduled stops.

Downton Abbey frenzy in America creates marketing hook for book industry.Continue reading...

brand news

In the News: Go Daddy, AT&T, A&W & more

Posted by Dale Buss on December 23, 2011 08:55 AM

In the News

Gap, J.Crew and other retailers slash prices, as stores try to thwart price apps, and tweak websites to spur sales.

A&W is sold by Yum! Brands to A Great American Brand.

Absolut celebrates 30 years of gay ads.

Adidas pursues church for trademark infringement; church asks Derrick Rose to intercede.

Akamai purchases cloud rival.

Apple isn't expected to produce a smaller iPad, although fuel-cell MacBooks are rumored. Apple's online sales also exceed Walmart.com results.

AT&T's $1.93 billion deal for Qualcomm's airwaves approved.

Bebe expands with wedding collection.

Best Buy criticized for not fulfilling some holiday online orders.

BT's long-running family campaign in the UK ends its run.

Burberry, Forever 21 and Zara score on Facebook.Continue reading...

lap of luxury

7-Eleven Selling Luxury Items in Korea

Posted by Mark J. Miller on December 19, 2011 10:07 AM

Residents of Korea are moving on up and want a piece of the pie. And 7-Eleven would like to help them out.

The luxury goods market is booming in Korea, with sales growing “at least 12% to an estimated $4.5 million last year, according to a report by McKinsey & Company in August,” the Wall Street Journal reports.

With that kind of money floating around, everybody is getting into the act of selling luxury goods, even places that you don’t generally associate with such things, like 7-Eleven.

Seoul's home of the Slurpee tested the sale of luxury goods during the Korean thanksgiving holiday in September by offering eight lines of Gucci goods at its stores there, the Journal reports. Now the chain is figuring out what other luxury goods it should offer for a limited time.Continue reading...

brand news

In the News: AT&T Warns, GM Re-Volts, TomTom's New Beat

Posted by Dale Buss on December 9, 2011 09:05 AM

In the News

Apple still sees consumer demand for iPhone 3GS.

AT&T warns blocking T-Mobile deal will lead to higher prices.

Amazon provokes retailers with new price-check app.

Banana Republic opens Paris flagship.

Bill Gates rumored to consider returning to Microsoft.

Billabong uses augmented reality in new campaign.

Carrefour mulls merger with French supermarket chain.

Dean & Deluca expands from New York to Singapore.

Jamba Juice to tap into schools market with self-serve units.

Ford to restart dividend after five years.

GM CEO Dan Akerson acts aggressively to staunch Volt damage.Continue reading...

retail watch

Tesco Pushes Retail Innovation With Augmented Reality

Posted by Sheila Shayon on November 22, 2011 03:50 PM

As retailers worldwide grapple with economics that are making sales flat, some like Tesco are turning to technology as an answer, specifically AR (augmented reality) and QR codes.

Consumers can use computer terminals in seven UK Tesco stores to scan a product code or Tesco Direct catalogue. Powered by AR firm Kishino, the test program, as shown in the video below, lets users view 3D images of more than 40 products from the electronics and entertainment sections both in-store or online and choose to buy in-store or have a product delivered to their home.

The technology requires a browser plugin and a “marker” like a Tesco catalog or club card as users position catalogues in front of their webcam to view the 3D product images. A television set can be virtually expanded to real size, front and back views, shoppers can watch film trailers and kids can play with ‘virtual Pirates of the Caribbean Legos’ on sale in the supermarket.

The strategy is designed to help integrate AR into the everyday shopping experience, reducing use of in-store shelf space to stock products as well as the number of returns, as customers have more information at their fingertips before purchase. It’s also a way, of course, to sell more merchandise.Continue reading...

brand news

In the News: Apple's Big Week, Citi Irks, Disney Roars and more

Posted by Dale Buss on October 3, 2011 09:02 AM

In the News

Apple loses to RIM in smartphone market in India and eyes worldwide iCloud rights as CEO Tim Cook gets ready to unveil iPhone 5.

Alibaba casts eye on Yahoo, as Yahoo signs content-sharing deal with ABC News.

Angry Birds owner Rovio loses top branding exec.

Citibank raises fees and customer hackles.

Daimler signals optimism on truck sales.

Disney's 3D version of The Lion King shoots onto top-grossers list.

England bans cigarette-vending machines ahead of UK-wide ban.

Facebook looks to increase engagement and help brands communicate better with users via new Insights analytics tool, as changes and security issues touch privacy nerve.Continue reading...

brandcameo

UK Product Placement Study Finds Lack of Education By Broadcasters

Posted by Abe Sauer on September 30, 2011 11:07 AM

A rather fascinating case study on product placement in the U.K. suggests that the recent relaxation of rules on the marketing practice may not be creating the free-for-all many critics feared.

NMG Product Placement, which has been measuring the practice since 1987, looked at the new Sky sitcom Trollied, which is set in a fictional Valco (hello Tesco!) supermarket — prime product placement territory. NMG found that, despite the producers' apparent efforts to secure paying placements, "no such deals were done, and in the event the entire set was dressed by free prop supply product placement."

So what does this suggest about "paid for" product placement's future on British TV?Continue reading...

brand news

In the News: Martha Returns, Apple Bobs, Kodak Concerns Develop

Posted by Dale Buss on September 27, 2011 08:59 AM

In the News

Amazon wins British top brand survey; and expands deal with FOX to stream TV shows and movies as the News Corp.-owned network gambles $50 million on Terra Nova series.

Apple dips on the back of JPMorgan's back-and-forth reports on iPad output.

Barnes & Noble will receive Borders customer list by end of October.

Berkshire Hathaway moves toward massive repurchase of its own shares, underscoring dilemma for companies – and investors like its chief, Warren Buffett —about what to do with their cash.

China's ‘Facebook’ (RenRen) buys Chinese YouTube (56.com).

Coca-Cola CEO sees U.S. becoming less business-friendly than China.Continue reading...

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