Posted by Abe Sauer on September 30, 2011 11:07 AM
A rather fascinating case study on product placement in the U.K. suggests that the recent relaxation of rules on the marketing practice may not be creating the free-for-all many critics feared.
NMG Product Placement, which has been measuring the practice since 1987, looked at the new Sky sitcom Trollied, which is set in a fictional Valco (hello Tesco!) supermarket — prime product placement territory. NMG found that, despite the producers' apparent efforts to secure paying placements, "no such deals were done, and in the event the entire set was dressed by free prop supply product placement."
So what does this suggest about "paid for" product placement's future on British TV?Continue reading...
Posted by Dale Buss on September 27, 2011 08:59 AM
Amazon wins British top brand survey; and expands deal with FOX to stream TV shows and movies as the News Corp.-owned network gambles $50 million on Terra Nova series.
Apple dips on the back of JPMorgan's back-and-forth reports on iPad output.
Barnes & Noble will receive Borders customer list by end of October.
Berkshire Hathaway moves toward massive repurchase of its own shares, underscoring dilemma for companies – and investors like its chief, Warren Buffett —about what to do with their cash.
China's ‘Facebook’ (RenRen) buys Chinese YouTube (56.com).
Coca-Cola CEO sees U.S. becoming less business-friendly than China.Continue reading...
Posted by Dale Buss on September 15, 2011 09:00 AM
UBS warns of big losses (up to $2 billion) on rogue trades, leading to employee arrest in London.
Esprit divests North American business as profit drops 98%.
Fast Retailing, parent of Uniqlo, sets big expansion plans (opening up to 300 stores/year) as brand that "represents" Japan.
Groupon plans to put IPO back on track.
Al Gore's 24-hour Climate Reality webcast irks some.
CBS CEO Leslie Moonves insists that TV ad market is holding up.
Crocs banned for nurses in Wales.
DuPont wins nearly $1 billion in damages in Kevlar-secrets case.Continue reading...
Posted by Dale Buss on August 31, 2011 08:50 AM
Adidas takes a nuanced approach to differentiate among national markets.
Air Koryo wants you to "friend" the North Korean state-run airline.
AOL is reportedly in talks with bankers to take the company private.
AT&T plans to bring back 5,000 U.S. jobs sent overseas.
Barnes & Noble gets lift from Nook reader.
BMW vows no power loss with four-cylinder sedan revival.
Boeing sets 2017 for debut of new version of 737.Continue reading...
Posted by Peter Feld on August 24, 2011 06:00 PM
Analysts stick up for beleaguered Bank of America.
Lawsuit accuses ComScore of violating the privacy of consumers it tracks.
Facebook concedes to Foursquare in the location wars, phases out Facebook Places.
Google pays $500 million to settle Justice Department charges it advertised illegal pharmacies. Continue reading...
Posted by Chana Mayefsky on August 10, 2011 09:00 AM
Apple accused of e-book price fixing, as Amazon Kindles social interactions and rolls out cloud-based reader.
AT&T bid for T-Mobile faces California review.
Baidu shuts down Twitter-like service in China.
Banana Republic Facebook fans get first dibs on Banana Republic's Mad Men collection.
BlackBerry's fall from C-Suite to High Street riots in U.K. could damage brand.
Disney CEO Bob Iger seeks "great characters, great stories."
Kate Moss-inspired web ad banned in the U.K.Continue reading...
Posted by Dale Buss on August 2, 2011 09:00 AM
With financial markets seeming to have moved beyond the debate, the federal debt bill gets House passage, including an emotional appearance by Gabrielle Giffords, and awaits Senate action today, as economic effects are gauged and Washington, D.C., begins to examine the deal in post-mortems.
Apple releases iCloud pricing and developer specs.
BMW outshines Audi as 5 Series sales boost profits.
Cracker Barrel promotes Sandra Cohen to CEO.
Ford and Volkswagen build online loyalty in the U.K.
GM pilots OnStar feature that helps keep better track of teen drivers.Continue reading...
Posted by Shirley Brady on July 25, 2011 06:00 PM
AOL shuffles execs.
BSkyB may lose UK "stranglehold" on Hollywood releases.
Dunkin' Donuts parent IPO could exceed $400M.
Express sets Guinness World record with Times Square fashion show.
Facebook iPad app appears in the wild, disappears.
Google gives Gmail a new logo and homepage.
Hyatt apologizes for turning up heat on protesters.
LinkedIn launches "Apply With LinkedIn" button.Continue reading...