brand news

In the News: Netflix, GSK, Tesco and more

Posted by Dale Buss on December 5, 2012 09:05 AM

In the News

Disney and Netflix sign landmark agreement for the web streaming service.

GlaxoSmithKline begins assembling new global branding effort on its impact around the world.

Tesco bails out of Fresh & Easy venture in U.S.

AOL's Advertising.com group acquires Buysight.

Apple upgrades iTunes, secures USPTO patent for "retina."

Beer tax dispute heats up in Europe.

Blu Dot tests Twitter game of musical chairs.

BMW has US luxury auto sales crown in its sights.

Campbell Soup Company donates $500K to Salvation Army.

Citigroup announces 11,000 job cuts and $1B charge.Continue reading...

brand news

In the News: CNN, Groupon, LinkedIn and more

Posted by Dale Buss on November 28, 2012 09:02 AM

In the News

CNN seen naming Jeff Zucker, former head of NBCUniversal, as its chief.

Groupon sees board meet on new CEO.

LinkedIn wants to solve world's skills gap.

Aldi stretches brand promise for hunger challenge.

Angry Birds sparks export boom from Finland.

Apple continues shakeup over iOS 6 maps app mishap as brand hit with patent suit over headphones.Continue reading...

brand news

In the News: AT&T, McDonald's, Coca-Cola and more

Posted by Dale Buss on November 8, 2012 08:59 AM

In the News

AT&T sees end of copper-wire era, and agrees to pay fee to settle overcharging dispute.

McDonald's monthly sales drop for first time in nearly a decade.

Coca-Cola plans to boost corporate social responsibilty as growth key.

Burberry rethinks small-cities push.

CNN edges Fox News in overall election-night cable ratings.

Carlsberg says SAB Miller faces organizational "challenges" in Russia.

Dunkin' Donuts partners with Universal to tap into Latin music.Continue reading...

mobile commerce

Santa Goes Mobile: Walmart and Mattel Test Virtual Toy Store in Canada

Posted by Shirley Brady on November 5, 2012 07:31 PM

Tesco made headlines a year ago when its HomePlus retail subsidiary in South Korea tested a virtual store in a Seoul subway station, showcasing items that could be scanned and ordered by smartphone for home delivery, while Peapod is testing virtual grocery shopping in the U.S.

Now Walmart is testing a similar idea in Toronto in partnership with Mattel. The retail and toy giants are teaming up on what's described as Canada's first pop-up virtual toy store, enabling QR code-based shopping of Mattel brands — including hot toys from Barbie, Hot Wheels, Fisher-Price and Thomas & Friends brands — to holiday shoppers.

The pop-up is located in the city's massive PATH underground walkway, a retail concouse that connects downtown buildings and and an array of businesses to Toronto's Union Station rail commuter hub. It may find a ready pool of virtual shoppers, as it will run for four weeks in the same location where Wells.ca tested a QR-enabled store in April.Continue reading...

campaign tactics

Discounts Are Go: Tesco Woos British Boomers With Thunderbirds Campaign

Posted by Sheila Shayon on October 23, 2012 11:01 AM

Tesco’s first television campaign from newly appointed agency Wieden + Kennedy, as shared on W+K London managing direct Neil Christie's YouTube channel, presents a clear shift in brand tactics ahead and a tease for a major pre-Christmas push announced by CEO Philip Clarke.

The 20-second spot isn't visually grabbing, but it's all about the audio. It features the theme music and countdown from Gerry Anderson's classic Thunderbirds series, which will be instantly recognizable to British boomers, and supports a current promotion offering customers a £5 voucher for every £40 spent, online and in-store, up until Thursday, October 25.

The commercial debuted during Channel 4’s Homeland on Sunday, and teases Tesco’s Christmas 2012 campaign. The proverbial coin countdown, “five, four, three, two, one…” positions the brand as a salvo for cash-strapped families, and repositions their tagline of two decades, “Every little helps,” replacing the word ‘little’ with a stack of coins.Continue reading...

response mechanism

Tesco CEO Seeks Transparency Through Blogging, Not Twitter

Posted by Sheila Shayon on September 19, 2012 03:20 PM

Tesco CEO Philip Clarke told the World Retail Congress in London today that the "tectonic plates are shifting" in retail and residual from financial woes in the euro zone is requiring companies to adopt new technologies or lose their competitive edge.

"We are in the first downturn of the digital age," Clarke stated, adding "consumption is weakening" in China, Thailand and South Korea, regions previously earmarked for growth but reeling from economic turmoil in Europe. "[These economies] are vulnerable to the crisis in the euro zone, as well as inflation caused by high commodity prices.

"Digital technology gives us the opportunity for a warmer, more meaningful conversation with our customers, local communities, our colleagues and the suppliers we work with.” That's why Clarke, who started as Tesco CEO in March 2011, has just launched a corporate blog, Talking Shop, in an effort to build trust and, as he puts it, "explain what we are thinking and how we see the world."

He's not much of a tweeter, though he likes writing bylined op-ed pieces (such as this week's FT column). So why blog?Continue reading...

retail

From Emerging Markets to Emerging Technology, It's a Walmart World

Posted by Dale Buss on September 18, 2012 05:18 PM

From the swarming Indian metropolis of Mumbai to the windy streets of Chicago, a resurgent Walmart is flexing its muscles a bit more these days.

For a couple of years, during the Great Recession, Walmart was naturally preoccupied with its sagging sales and other troubles at home. But with U.S. same-store sales back in a solid growth mode now after Walmart executives about-faced and returned to their tried-and-true promotional and merchandising formula, the company has freed up cash flow to look at other potential growth areas.

One of the most beckoning is India. Some critics are still lashing the Indian government for its move last Friday finally to boost its economy by allowing greater foreign participation in retailing investment in the country, and other measures designed to kick-start an economy that is slowing even though India's population growth continues.Continue reading...

retail

eBooks Across the Pond, Tesco Saddles Up With Mobcast

Posted by Sheila Shayon on September 5, 2012 01:02 PM

Supermarkets have become major players in the retail sale of books, movie and TV DVDs and music and are now buttressing their position in digital consumption through vendor acquisitions.

As Amazon and Barnes & Noble reach across the pond, preparing to launch more services and devices in the UK and Europe, Tesco is stepping up its own territorial imperative with the $7.2 million purchase of white-label digital bookseller Mobcast. "The acquisition further strengthens Tesco’s digital entertainment offer, following the purchase of movie and TV streaming service blinkbox in 2011 and personalised internet radio service WE7 in June 2012," the company commented in a press release.

According to Mobcast, e-Book sales via portable devices are projected to reach nearly $10 billion globally by 2016, three times expectations for 2012, with close to 30% of e-books purchased on tablets, 15% on smartphones and 55% on e-readers. And while Tesco accounted for 10.7% of UK entertainment sales this spring, Amazon gained a 21.1% share according to British trade journal The Bookseller.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements