Posted by Sheila Shayon on July 13, 2010 01:00 PM
When your brand is build on being provocative and something of an iconoclast, you're going to go after other brands, including other iconoclasts. Which is what Jon Stewart's The Daily Show and Jezebel are doing.
Gawker's post-feminist blog recently accused Comedy Central's The Daily Show of being sexist by not featuring more women. Stewart swiped back on-air (see the 2:05 mark here) while his female staffers responded with a mocking note posted on the show's website.
It's all great for business as far as Gawker Media owner Nick Denton is concerned.Continue reading...
Posted by Sheila Shayon on May 7, 2010 12:25 PM
As fate would have it, Jon Meacham was scheduled to promote his new PBS show (which premieres tonight) on Jon Stewart’s The Daily Show the same day the Pulitzer Prize-winning editor of Newsweek found out his day job was on the line.
Instead of cancelling or using the occasion to play the "oh, woe is me" card, Meacham proceeded with the taping on Wednesday to outline his vision for rescuing the financially strapped media brand in the wake of the Washington Post's decision to sell the magazine and its assets.
He seized the opportunity to evangelize about Newsweek’s importance as an important brand for analysis and original reporting – despite its faltering financials - and to suggest that the brand flip its business model.Continue reading...
Posted by Sheila Shayon on April 2, 2010 10:49 AM
Travelocity’s iconic “Roaming Gnome” is roaming around the social media site Chatroulette carrying signs like, "This would be better if we were in Rio." The gnome’s job is to encourage chatters on the site to consider travel.
Chatroulette is the brainchild of Russian teenager, Andrey Ternovskiy. Users communicate with strangers via webcam. The site has received considerable attention – both praise and criticism. A reference on The Daily Show by Jon Stewart solidified the brand’s standing in pop culture.
The average Chatroulette chat lasts barely seconds, as you are quickly and often “nexted” for passing on a potential interaction. It’s a big winner in the teen/tween market, but stories swirl about it becoming a digital peep parlor.Continue reading...
Posted by Sara Zucker on March 10, 2010 07:08 AM
Disney's 'Rapunzel' will see a tough new makeover for male viewers. [LA Times]
Cutting back on discounts gave J.Crew an unexpected boost in sales. [WSJ]
Bank of America has put an end to overdraft fees on debit card purchases. [NY Times]
Twiggy, known for her modeling past, is designing a collection for HSN. [WWD]
Chile's recent earthquake negatively effected its wine industry. [Businessweek]
Cynthia Rowley has extended her clothing line to include bridesmaid dresses. [Vows]Continue reading...
Posted by Sara Zucker on March 3, 2010 07:26 AM
With the help of Kenneth Cole, Macy's will launch another lower-priced brand. [Crain's]
Online grocery store Fresh Direct created an iPhone app for New York. [WSJ]
Sony, Intel team up for The Rocket Project, designed for students. [BrandFreak]
Not yet saved from bankrupcy, Christian Lacroix continues to create more lines. [NY Mag]
Akoo Jeans' controversial billboard in Newark will be taken down. [Huffington Post]
NBC's new sitcom 'Parenthood' will be exclusively sponsored by Nissan. [Brandweek]Continue reading...