Posted by Shirley Brady on March 8, 2011 04:30 PM
"When will I win again? Whenever it happens, it happens. I'm just going to keep trying to progress. As I've said, my swing is still a work in progress, and it takes time to get comfortable with everything. It's hard to implement all these changes. I just have to keep moving forward. I'm light years ahead of where I was at the end of last summer." — Tiger Woods blog post on his website, as the now fifth-ranked golfer prepares to battle Phil Mickelson.
social media watch
Posted by Sheila Shayon on February 9, 2011 10:00 AM
It used to be that the celebrity endorsement game was mainly played in an arena wired with TV, radio and print. Now, with Facebook and Twitter at brands' and celebrities' fingertips alike, the rules of that game have changed. Witness the uproar over paid tweets, as CNN highlights above.
It's a tricky area, which has created an opportunity for firms such as Ad.ly to help brands and celebs navigate the choppy seas of celebrity endorsement in a highly social, visible and transparent era.Continue reading...
brands under fire
Posted by Shirley Brady on January 31, 2011 12:00 PM
In 2008, The Tiger Woods Dubai, a high-end resort featuring a Woods-designed championship golf course, was announced. Work on the luxury development, which was slated to include residences valued at more than US$10 million each, continued throughout the golf pro's annus horribilis, but work has just been halted.
“The decision was based on current market conditions that do not support high-end luxury real estate,” Dubai Properties, a unit of Dubai Holding, said in a statement statement to Bloomberg. “These conditions will continue to be monitored and a decision will be made in the future when to restart the project.”Continue reading...
Posted by Shirley Brady on January 26, 2011 03:00 PM
Eager to put a winless 2010 behind him, Tiger Woods will make his PGA season debut this weekend at Torrey Pines in La Jolla, CA.
“I had some things to do at home, I worked at those things at home, then I came out here,” the embattled golf pro told reporters at a press conference today. He also said this was the first offseason he’d had in nearly six years where he wasn’t trying to recover from an injury or personal problems.
“It’s nice to have an offseason where I wasn’t in pain and recovering [from] something,” he added. “I’ve had so many darn surgeries. It’s been awhile since I had an offseason like this where it’s been nice to start up again, nice to practice and build, and that’s been fun.”
Woods appears to be loosening up his image.Continue reading...
brands under fire
Posted by Barry Silverstein on January 26, 2011 11:30 AM
While there's something to be said for brand names that stand the test of time, one that seems to hark back to the golden days of radio is RadioShack. The company got its start in the early 1920s as a supply house for radio and electronics hobbyists.
Over the years, RadioShack remained a source for hobbyists and, later, for consumers who needed batteries, cables, and esoteric electronic components they couldn't find anywhere else. Then technology changed. Boy did it change.
But the name RadioShack hasn't changed. And that may be the biggest problem of all for this retail brand, which just saw its CEO step down and fighting for its life.Continue reading...
Posted by Abe Sauer on January 17, 2011 06:00 PM
Gwen Stefani for HP, Michael Jordan for Hanes, Dr. Dre for HP, Peyton Manning for Sony, Lady Gaga for Polarioid, Lance Armstong for Radio Shack, Michael Vick for… ArTran?
A new study confirms what a lot of people on both ends of the advertising paradigm suspect: celebrity endorsements aren't worth it. My colleague Sheila Shayon earlier pondered this question — find out why the evidence is swinging in favor of taking back the swag bags and shutting down the gravy train.Continue reading...
Posted by Sheila Shayon on January 17, 2011 04:15 PM
Every day brings more news of brands signing up celebs as the face and ambassador of their product or service. But with Fifty Cent making almost $8.8 million from a single tweet — if that estimate is to be believed — it has to be asked if the power of celebrity endorsements still holds true. The Kardashians' kollective future is riding on it!Continue reading...
sports in the spotlight
Posted by Dale Buss on January 10, 2011 04:15 PM
Tiger Woods may have closed 2010 as the most polarizing figure in golf (if not all sports). But Rush Limbaugh might open the new year by taking Tiger’s place.
Radio-talk king Limbaugh — beloved by conservatives, vilified by the Left, and a curiosity to just about everyone — will be laying bare his golf game beginning Tuesday night on the Golf Channel, as the latest celebrity to become part of The Haney Project.
The idea of the series is that Hank Haney, who teaches the pros to play, tries to take the golf game of some middling but well-intended amateur to a much higher plane.Continue reading...