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celebrity brandmatch

Study Begs Brands to Stop Paying Charlie Sheen to Endorse Things

Posted by Abe Sauer on January 17, 2011 06:00 PM

Gwen Stefani for HP, Michael Jordan for Hanes, Dr. Dre for HP, Peyton Manning for Sony, Lady Gaga for Polarioid, Lance Armstong for Radio Shack, Michael Vick for… ArTran?

A new study confirms what a lot of people on both ends of the advertising paradigm suspect: celebrity endorsements aren't worth it. My colleague Sheila Shayon earlier pondered this question — find out why the evidence is swinging in favor of taking back the swag bags and shutting down the gravy train.Continue reading...

celebrity brandmatch

Is the Love Affair Between Celebrities and Brands Over?

Posted by Sheila Shayon on January 17, 2011 04:15 PM

Every day brings more news of brands signing up celebs as the face and ambassador of their product or service. But with Fifty Cent making almost $8.8 million from a single tweet — if that estimate is to be believed — it has to be asked if the power of celebrity endorsements still holds true. The Kardashians' kollective future is riding on it!Continue reading...

sports in the spotlight

Limbaugh Puts His Putter Where His Mouth Is

Posted by Dale Buss on January 10, 2011 04:15 PM

Tiger Woods may have closed 2010 as the most polarizing figure in golf (if not all sports). But Rush Limbaugh might open the new year by taking Tiger’s place.

Radio-talk king Limbaugh — beloved by conservatives, vilified by the Left, and a curiosity to just about everyone — will be laying bare his golf game beginning Tuesday night on the Golf Channel, as the latest celebrity to become part of The Haney Project.

The idea of the series is that Hank Haney, who teaches the pros to play, tries to take the golf game of some middling but well-intended amateur to a much higher plane.Continue reading...

brand news

In the News: Justin Bieber, Tiger Woods, Lea Michele & more

Posted by Shirley Brady on January 4, 2011 06:00 PM

Brands to Watch

In year-end sales figures released today, US automakers post gains (first since the recession) as Toyota lags and Ford moves to second place behind GM. Lexus held off Mercedes-Benz and BMW to hang onto the top US luxury auto brand.

Apple's iPad is being embraced by the educational market for in-school use.

BitTorrent has more users than Netflix and Hulu combined.

BMW's electric hybrid sets $200K price point.

Consumer Reports sees packaging shrinking on US grocers' shelves.

GE unloads $6B worth of debt.Continue reading...

sporting brands

What 2011 Looks Like for Woods and Favre

Posted by Barry Silverstein on January 4, 2011 11:00 AM

Last year will be one both Tiger Woods and Brett Favre would just as soon forget.

The Woods debacle was voted top sports story of 2010 by the Associated Press and not for reasons any sports personality would be proud of. Tiger's troubles started but didn't end with the revelation of his marital infidelities.Continue reading...

sports in the spotlight

Tiger Woods AP's Sports Story of 2010

Posted by Shirley Brady on December 16, 2010 04:00 PM

Tiger Woods' "humbling return to the public eye" has been voted the #1 sports story of the year by members of the Associated Press. The AP's top 10 after the jump.Continue reading...

ad watch

Tiger Woods' Biggest Fan Finds Her Happy Place

Posted by Shirley Brady on December 6, 2010 03:00 PM

The latest spot in Sky TV's award-winning Happy Place campaign featuring an overly exuberant fan mowing down her favorite TV programming (including movies such as Sex and the City 2). The amusing campaign, from DDB in New Zealand, generated buzz a year ago one decidedly politically incorrect spot you can see after the jump.Continue reading...

brand news

In the News: Conan, Delta, Fox and more

Posted by Dale Buss on November 22, 2010 09:00 AM

In the News

Allstate targets college-football road-trippers online.

Boston Market upgrades image.

Conan ratings level off but stay solid.

Dell refocuses brand, stops chasing Apple.

Delta flights suffer mishaps over weekend.

Fox moves American Idol to Wednesday-Thursday slots.

Gap launches in Italy.

GE and IBM lead green social-media efforts.

GM unveils Baojun brand in China.Continue reading...

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