2014 Brandcameo Product Placement Awards

sporting brands

What 2011 Looks Like for Woods and Favre

Posted by Barry Silverstein on January 4, 2011 11:00 AM

Last year will be one both Tiger Woods and Brett Favre would just as soon forget.

The Woods debacle was voted top sports story of 2010 by the Associated Press and not for reasons any sports personality would be proud of. Tiger's troubles started but didn't end with the revelation of his marital infidelities.Continue reading...

sports in the spotlight

Tiger Woods AP's Sports Story of 2010

Posted by Shirley Brady on December 16, 2010 04:00 PM

Tiger Woods' "humbling return to the public eye" has been voted the #1 sports story of the year by members of the Associated Press. The AP's top 10 after the jump.Continue reading...

ad watch

Tiger Woods' Biggest Fan Finds Her Happy Place

Posted by Shirley Brady on December 6, 2010 03:00 PM

The latest spot in Sky TV's award-winning Happy Place campaign featuring an overly exuberant fan mowing down her favorite TV programming (including movies such as Sex and the City 2). The amusing campaign, from DDB in New Zealand, generated buzz a year ago one decidedly politically incorrect spot you can see after the jump.Continue reading...

brand news

In the News: Conan, Delta, Fox and more

Posted by Dale Buss on November 22, 2010 09:00 AM

In the News

Allstate targets college-football road-trippers online.

Boston Market upgrades image.

Conan ratings level off but stay solid.

Dell refocuses brand, stops chasing Apple.

Delta flights suffer mishaps over weekend.

Fox moves American Idol to Wednesday-Thursday slots.

Gap launches in Italy.

GE and IBM lead green social-media efforts.

GM unveils Baojun brand in China.Continue reading...

brand news

Brands to Watch: Chevy Volt, Disney, MySpace, and more

Posted by Shirley Brady on November 18, 2010 06:30 PM

Brands to Watch

Airbus wants Rolls-Royce to pay up for engine woes.

Babies "R" Us introduces Lazoo!, a private-label children's lifestyle brand.

Baskin-Robbins aims to revive brand in Australia.

Chevrolet Volt picks up another car of the year award, from Green Car Journal.

China Unicom to launch own smartphone brand.

Disney will produce up to 20 ads to lobby for a Best Picture nod for Toy Story 3.Continue reading...

brand ambassadors

Celebs Behaving Badly? Brands Turn to Disgrace Insurance

Posted by Barry Silverstein on November 16, 2010 11:00 AM

When the Tiger Woods scandal broke, some marketers featuring the golf star couldn't distance themselves from him fast enough, while others tried to weather the storm. Woods reportedly dropped around $32 million in sponsorship money as a result of his marital meanderings.

But Woods was just one high-profile example of the risk associated with using a celebrity for a product endorsement. British soccer star Wayne Rooney, famously skewered by the British press for his lascivious liaisons, will be summarily dumped from a Coca-Cola campaign in the U.S. next year.

That accounts for an increase in something known as 'disgrace' insurance. No surprise, brands want their backs covered when their ambassadors don't keep theirs covered.Continue reading...

brand ambassadors

From Tennis Balls to Chocolate Balls: Roger Federer Debuts as Face of Lindor

Posted by Shirley Brady on August 30, 2010 11:30 AM

Part-time Gillette spokesman (and trickster?) and full-time Swiss tennis champ Roger Federer's endorsement deals are expanding, even though he's no longer the world's #1 tennis player.

He debuted on last night's Emmy Awards telecast as the "global ambassador" of Lindt, the Swiss chocolatier, with a spot for its Lindor Truffles brand. (See the extended version of his Lindor ad after the jump, along with a behind-the-scenes look, with more on Facebook.)

Making a rare comment about newly divorced pal Tiger Woods, Federer was quoted over the weekend saying that he and Woods would rise again. He's eyeing his sixth title at the US Open, where he faces tough competition from current men's tennis #1, Rafael Nadal.Continue reading...

personal brands

Tiger's Falling Star

Posted by Barry Silverstein on August 24, 2010 02:30 PM

When we hypothesized in June about Tiger Woods' comeback after his dalliances, followed by his public mea culpa, we noted that it would take a few tournament wins for the world's most accomplished golfer to regain his stature. Well, at the moment, things aren't looking so good for Tiger, or for Tiger-related products, according to Bloomberg.

Woods has failed to win even one tournament this year, and his ranking has dropped to 83rd on the PGA Tour's money list. Combine this with news of his divorce being finalized yesterday, and Woods' celebrity status appears to be plummeting. Despite healthy sales of golf apparel, for example, the Nike Tiger Woods line is not faring as well.Continue reading...

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