brand news

Brand News: Buffett Buys Duracell, DreamWorks on the Block and more

Posted by Dale Buss on November 13, 2014 09:19 AM

TOP STORIES

P&G sells Duracell brand to Warren Buffett for $4.7B in shares ahead of today's analysts' meeting.

Hasbro reportedly in talks to buy DreamWorks Animation.

Honda expands air bag recall as Takata receives subpoena from U.S. grand jury.

Sony launches web TV service.

Walmart posts rare rise in U.S. sales. Continue reading...

brand news

Brand News: American Beagle, Red Lobster, Warner Bros. and more

Posted by Dale Buss on November 5, 2014 10:14 AM

TOP STORIES

Republicans take US Senate and some key blue-state governorships in elections that even Democrats interpret as repudiation of President Obama, while higher minimum wage passes in four states and pot is legalized in three.

Coca-Cola has hit on its hands with Coke Life, researcher says.

Red Lobster reverts to lobster roots in highly-watched rebrand.

Warner Bros. lays off about 1,000 of its 8,000-member workforce.

American Eagle brings April Fool's prank to life (for a cause) with American Beagle collection. Continue reading...

brands under fire

Virgin Galactic Crash: Branson’s Space Plans Take a Big Hit

Posted by Mark J. Miller on November 3, 2014 10:51 AM

Richard Branson, the controversial billionaire cowboy who once threw water in Stephen Colbert's face, was uncharacteristically subdued on Saturday, the day after Virgin Galactic suffered the death of one of its pilots in a test flight crash over the Mojave Desert. Galactic, perhaps the most buzzworthy branch of the Virgin Group, is part of the mega-million-dollar private spacecraft movement that Branson hopes to one day rule.

His future kingdom took a big hit Friday when Galactic's SpaceShipTwo broke apart in mid-air, leaving one pilot dead and another injured. Though there will be a long investigation, the media consensus is that the accident happened due to “pilot error,” according to Reuters. If this is indeed the case, Galactic execs can breathe a sigh of relief that the company isn't heading toward a potential shutdown. 

Continue reading...

brand news

Brand News: Virgin Galactic, Diageo, Discovery and more

Posted by Dale Buss on November 3, 2014 09:31 AM

TOP STORIES

Virgin Galactic CEO Richard Branson vows that space dream is alive as pilot error blamed and investigation continues after fatal Arizona accident.

Diageo confirms brand swap, unloading Bushmills Irish whisky for Jose Cuervo's Don Julio tequila brand.

Discovery Channel celebrates as Nik Wallenda completes daring Chicago tightrope walk, blindfolded on live TV.

Kraft rejects majority of digital ad impressions as untrustworthy as ANA, AAAA and others form organization to combat online ad fraud. 

Taylor Swift removes all of her albums from Spotify.Continue reading...

brand news

Brand News: Karl Lagerfeld, Philips, Omnicom and more

Posted by Dale Buss on September 23, 2014 09:09 AM

TOP STORIES

Apple releases new iPhone 6 TV commercials amid speculation regarding its plans for the Beats Music service.

NFL names a female CMO in PepsiCo veteran Dawn Hudson.

Karl Lagerfeld creates his own newspaper, Karl Daily, in content marketing move.

Philips spins off lighting business in corporate breakup to focus on fastergrowing healthcare markets, especially in Asia.

Omnicom forms CRM alliance with Salesforce.com and launches Instagram ads in the UK with Starbucks, Cadbury and others as CFO steps down.

MORE BRAND NEWS

Air France pilots vote to extend strike.

Atlantic City announces redevelopment plan as Revel casino group pulls plug on branded property.

AT&T and Chernin Group's Otter Media acquires Fullscreen YouTube multichannel network.

BMW hopes for high-tech halo with i8-focused campaign.

Baskin-Robbins survives frozen yogurt.

Betty Crocker cookbook app woos new generation of chefs.Continue reading...

tech in the spotlight

Space Inc.: The Great Beyond is Now Ripe for Brand Commercialization

Posted by Dale Buss on September 17, 2014 06:41 PM

What is it about space that entrepreneurs want to keep going up there—or at least starting companies that go up there? Amazon Founder Jeff Bezos is the latest king of business buildling who's now gotten a foothold in the great beyond, joining Virgin Galactic's Richard Branson and SpaceX's Elon Musk.

Bezos founded and funded a space startup called Blue Origin that had been a relatively low-profile venture until it turned up as a partner to Boeing for the "space taxi" program for NASA of which Boeing won the biggest share this week, while SpaceX also got a contract. Blue Origin had been focused on developing spacecraft with a vertical takeoff-vertical landing first stage, simlar to technology that SpaceX has been working on with its Grasshopper and Falcon 9 launchers.

Musk, also founder of Tesla, has been involved via SpaceX in a high-profile race with Branson's Virgin Galactic to be the first to take rank-and-file global citizens into space on their separate aircraft, a competition which is supposed to take civilians into space as early as next year.Continue reading...

brand news

In the News: CVS, Nationwide, Home Depot and more

Posted by Dale Buss on September 3, 2014 09:09 AM

TOP STORIES

CVS Caremark rebrands to CVS Health and launches smoke-enders program as it quits tobacco a month early.

Nationwide unifies brand and debuts new logo in Peyton Manning campaign.

Home Depot investigates potential breach of customer data.

Apple denies iCloud breach in celebrity hack and reportedly signs Nordstrom to new payments platform.

Burger King downplays tax-inversion motive for Tim Hortons deal.

MORE BRAND NEWS

Audi sees strong sales growth despite slowdown in Russia and emerging markets.

BuyPartisan app lets shoppers suss out politics behind brands and products.

Chrysler sees August sales rise 20 percent, led by Jeep.

Coca-Cola partners with Keurig Green Mountain on Honest Tea K-Cup packs.

Darden Restaurants shakes up its board with concessions to Starboard.

Dior rolls out new campaign starring a golden Charlize Theron.Continue reading...

brand innovation

SpaceX, Virgin Galactic Bring Modern-Day Space Race to the Mainstream

Posted by Dale Buss on August 7, 2014 03:57 PM

It's not quite US vs. USSR, but the modern-era space race between SpaceX and Virgin Galactic is getting more interesting as each brand gets closer to blasting off with humans aboard.

SpaceX is crowing about its construction of a new commercial launchpad in South Texas alongside the Gulf of Mexico with help from more than $20 million in local and state incentives, while Virgin is drawing comparisons from Land Rover about the rigor of its vehicle testing.

Virgin Galactic has said it plans to go airborne with tourist flights to space later this year from a base in New Mexico at a pricetag of $250,000 a head. It has accepted more than $80 milloin in deposits from about 700 individuals, which the brand pointed out is about 20 percent more than the total number of humans who've ever gone to space.Continue reading...

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