Best Global Green Brands 2014

brand news

Brand News: #BRA v #GER World Cup-apalooza Edition

Posted by Shirley Brady on July 9, 2014 08:01 AM

Brazil's "nightmare" of a World Cup loss to Germany sets Twitter record as most-tweeted sporting event ever (inspiring endless memes and Mick Jagger-blamefest) as Nike claims ambush marketing victory over official FIFA sponsor Adidas.

Adidas, meanwhile, is wooing Manchester United with US$100 million deal after Nike ends 13-year sponsorship, while GM-owned Europe-exiting team sponsor Chevrolet releases ManU limited edition vehicles for India and auctions off ticket packages.

Apple loses voice recognition patent lawsuit in China, launches "secret" eBay store.

Ellen DeGeneres signs five-year NYC lease as base to launch upcoming E.D. lifestyle brand with Christopher Burch.

Duke University sued by John Wayne's family in bourbon trademark battle.

More brand headlines by sector:Continue reading...

up and away

The Final Frontier: Musk, Branson and Brands Engage in the New Space Race

Posted by Dale Buss on May 30, 2014 05:16 PM

Kennedy and Khruschev have given way to Musk and Branson in the Space Race, with the next significant spacecraft set to be branded as SpaceX or Virgin, not with the ponderous logos of global superpowers.

That’s what the 21st Century has come to, as the once-urgent geopolitical, military and scientific attractions of manned space flight have given way to personal entertainments and branding exercises. Musk/SpaceX and Branson/Virgin both made shows of their latest space travel promises this week.

Musk already has promised to begin taking tourists on SpaceX aircraft into space beginning next year, notable among them a group of “astronauts” who were selected and are being “trained” under a long-running space-themed marketing promotion by Unilever’s Axe and Lynx body-spray brands.

But this week Musk unveiled a cone-shaped spaceship that he hopes one day will ferry NASA astronauts to the International Space Station, return to earth and set down like a helicopter, then refuel and take off again—perhaps even the same day. Before a crowd of journalists and SpaceX employees at the company’s California headquarters, according to the Los Angeles Times, Musk revealed a white capsule, dubbed Dragon V2, that is designed to fit seven flyers at a time.Continue reading...

china

The Week in China: Happy Chinese New Year!

Posted by Abe Sauer on January 31, 2014 05:42 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Transformers 4's new China car... the rise of Chinese smartphone brands... how Bailey's explains the rise of women's purchasing power... breast milk soap... Walmart can't catch a break... Weibo losses... Diageo losses... KFC faces bird flu again... JD.com wants you to shake it... Jissbon condoms just being Jissbon... Virgin's space ban... Toyota... Hyundai... more Year of the Horse marketing... and more.Continue reading...

celebrity brandcasting

Lady Gaga Masters Art of Branding as ARTPOP Heads to #1

Posted by Sheila Shayon on November 13, 2013 06:25 PM

Lady Gaga’s latest album, ARTPOP, was released in conjunction with two pop-up stores (ARTPOP-ups, you might call them) in New York City and Los Angeles, dubbed "ARTPOP Pop Up: A Lady Gaga Gallery."

The gallery/shop installations feature Gaga-related items like the computer chair where she posed naked, her infamous meat dress and everyday items like albums and t-shirts. The ARTPOP gallery experience is sponsored by Ubisoft, creator of video game Just Dance 2014, which features two Gaga songs, Beats By Dr. Dre and Interscope, Gaga’s record label.

While it's all a highly orchestrated ploy to generate buzz and sales for the star's new album with the Jeff Koons cover, it’s also a multimedia art installation, with blank walls and artsy tools available for visitors to create their own masterpiece while a video wall projects Gaga and her quotes. 

It paled in comparison to the brand-savvy singer's ARTPOP album release party in Brooklyn's Navy Yard on Sunday, an over-the-top spectacle that cost about $3 million to produce with the quiet aid of American Express, according to Billboard. (Two words: flying dress.)Continue reading...

brand innovation

PayPal Galactic Hopes to Help Develop Plan for Inter-Planetary Currency

Posted by Sheila Shayon on June 27, 2013 01:51 PM

In a new partnership with the SETI Institute, PayPal hopes to develop a currency system for space.

Yes, you read that right. PayPal Galactic is a real thing, and it hopes to answer some of the big questions surrounding the future of a functional space commerce ecosystem. The "visionary partnership" is leveraging the nascent space tourism industry and is looking to increase public awareness of the many questions that need to be answered and hurdles that need to be conquered before a viable space transaction can take place. 

"We may not answer these questions today or even this year, but one thing is clear, we won't be using cash in space," PayPal President David Marcus said in a statement. "PayPal has already pushed payments into the Internet, onto phones and across terrestrial borders. We look forward to pushing payments from our world to the next, and beyond."Continue reading...

brand and bottle

Top This Product Launch: Ardbeg Takes Whisky Into Space

Posted by Mark J. Miller on September 6, 2012 05:11 PM

Space travel has long been a subject of fascination, so private-sector companies such as Virgin Galactic have sprung up to try and eventually put mere mortals up into the high frontier where Neil Armstrong made history. Now we've got something to toast the late Armstrong with.

Scottish whisky maker Ardbeg has turned out a limited-edition whisky, Ardbeg Galileo, to make some noise and hopefully a few sales from a curious experiment the company is involved in.

According to the BBC, Texas-based space research company NanoRacks asked Ardbeg to be involved in a two-year space experiment late last year. Soon after, vials filled with chemical compounds from Ardbeg’s distillery were shot up to the International Space Station on a Soyuz rocket from Kazakhstan. The chemicals will undergo the experiment in near zero gravity while Ardbeg oversees the same experiment here on Earth.

Ardbeg, naturally, couldn't miss this galactic marketing opportunity. Its limited-edition Ardbeg Galileo, marketed to "astro-nuts," is described as a “12-year-old single malt whisky (from) a vatting of different styles of Ardbeg laid down in 1999,” the BBC notes. Talk about whisky-a-go-go.Continue reading...

brand news

In the News: Burberry, DirecTV, Twitter and more

Posted by Dale Buss on July 12, 2012 09:01 AM

In the News

Adidas gets big boost in buzz from soccer's Euro 2012.

Aereo stays operating while TV networks sue, judge rules.

Airbus nabs $17 billion in orders at big air show.

Amazon weighs cutthroat market in smartphone decision.

Apple finds China jumping the gun on iPhone 5 orders.

Barclays former CEO could face US Congress.

Burberry finds sales momentum slowing.

Cartier sees slowdown in China.Continue reading...

brand news

In the News: Microsoft Tablet, Kirin, Dr Martens and more.

Posted by Shirley Brady on June 18, 2012 08:50 AM

In the News

Microsoft will announce Monday a plan to sell tablets under its own brand, in a challenge to Apple's iPad, while Amazon reportedly plans to launch cloud music service in July to rival iTunes.

Kirin Holdings agreed to pay $200.9 million Australian dollars (US$203.4 million) for the shares it doesn't already own in Australian boutique brewer Little World Beverages, as Japanese companies expand offshore to combat flagging domestic demand.

Dr Martens owners seeks up to £200m from potential buyers.

AirAsia plans to follow Virgin model with brand extensions.

Android relaunches user interface.Continue reading...

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