2014 Brandcameo Product Placement Awards

china

The Week in China: Happy Chinese New Year!

Posted by Abe Sauer on January 31, 2014 05:42 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Transformers 4's new China car... the rise of Chinese smartphone brands... how Bailey's explains the rise of women's purchasing power... breast milk soap... Walmart can't catch a break... Weibo losses... Diageo losses... KFC faces bird flu again... JD.com wants you to shake it... Jissbon condoms just being Jissbon... Virgin's space ban... Toyota... Hyundai... more Year of the Horse marketing... and more.Continue reading...

celebrity brandcasting

Lady Gaga Masters Art of Branding as ARTPOP Heads to #1

Posted by Sheila Shayon on November 13, 2013 06:25 PM

Lady Gaga’s latest album, ARTPOP, was released in conjunction with two pop-up stores (ARTPOP-ups, you might call them) in New York City and Los Angeles, dubbed "ARTPOP Pop Up: A Lady Gaga Gallery."

The gallery/shop installations feature Gaga-related items like the computer chair where she posed naked, her infamous meat dress and everyday items like albums and t-shirts. The ARTPOP gallery experience is sponsored by Ubisoft, creator of video game Just Dance 2014, which features two Gaga songs, Beats By Dr. Dre and Interscope, Gaga’s record label.

While it's all a highly orchestrated ploy to generate buzz and sales for the star's new album with the Jeff Koons cover, it’s also a multimedia art installation, with blank walls and artsy tools available for visitors to create their own masterpiece while a video wall projects Gaga and her quotes. 

It paled in comparison to the brand-savvy singer's ARTPOP album release party in Brooklyn's Navy Yard on Sunday, an over-the-top spectacle that cost about $3 million to produce with the quiet aid of American Express, according to Billboard. (Two words: flying dress.)Continue reading...

brand innovation

PayPal Galactic Hopes to Help Develop Plan for Inter-Planetary Currency

Posted by Sheila Shayon on June 27, 2013 01:51 PM

In a new partnership with the SETI Institute, PayPal hopes to develop a currency system for space.

Yes, you read that right. PayPal Galactic is a real thing, and it hopes to answer some of the big questions surrounding the future of a functional space commerce ecosystem. The "visionary partnership" is leveraging the nascent space tourism industry and is looking to increase public awareness of the many questions that need to be answered and hurdles that need to be conquered before a viable space transaction can take place. 

"We may not answer these questions today or even this year, but one thing is clear, we won't be using cash in space," PayPal President David Marcus said in a statement. "PayPal has already pushed payments into the Internet, onto phones and across terrestrial borders. We look forward to pushing payments from our world to the next, and beyond."Continue reading...

brand and bottle

Top This Product Launch: Ardbeg Takes Whisky Into Space

Posted by Mark J. Miller on September 6, 2012 05:11 PM

Space travel has long been a subject of fascination, so private-sector companies such as Virgin Galactic have sprung up to try and eventually put mere mortals up into the high frontier where Neil Armstrong made history. Now we've got something to toast the late Armstrong with.

Scottish whisky maker Ardbeg has turned out a limited-edition whisky, Ardbeg Galileo, to make some noise and hopefully a few sales from a curious experiment the company is involved in.

According to the BBC, Texas-based space research company NanoRacks asked Ardbeg to be involved in a two-year space experiment late last year. Soon after, vials filled with chemical compounds from Ardbeg’s distillery were shot up to the International Space Station on a Soyuz rocket from Kazakhstan. The chemicals will undergo the experiment in near zero gravity while Ardbeg oversees the same experiment here on Earth.

Ardbeg, naturally, couldn't miss this galactic marketing opportunity. Its limited-edition Ardbeg Galileo, marketed to "astro-nuts," is described as a “12-year-old single malt whisky (from) a vatting of different styles of Ardbeg laid down in 1999,” the BBC notes. Talk about whisky-a-go-go.Continue reading...

brand news

In the News: Burberry, DirecTV, Twitter and more

Posted by Dale Buss on July 12, 2012 09:01 AM

In the News

Adidas gets big boost in buzz from soccer's Euro 2012.

Aereo stays operating while TV networks sue, judge rules.

Airbus nabs $17 billion in orders at big air show.

Amazon weighs cutthroat market in smartphone decision.

Apple finds China jumping the gun on iPhone 5 orders.

Barclays former CEO could face US Congress.

Burberry finds sales momentum slowing.

Cartier sees slowdown in China.Continue reading...

brand news

In the News: Microsoft Tablet, Kirin, Dr Martens and more.

Posted by Shirley Brady on June 18, 2012 08:50 AM

In the News

Microsoft will announce Monday a plan to sell tablets under its own brand, in a challenge to Apple's iPad, while Amazon reportedly plans to launch cloud music service in July to rival iTunes.

Kirin Holdings agreed to pay $200.9 million Australian dollars (US$203.4 million) for the shares it doesn't already own in Australian boutique brewer Little World Beverages, as Japanese companies expand offshore to combat flagging domestic demand.

Dr Martens owners seeks up to £200m from potential buyers.

AirAsia plans to follow Virgin model with brand extensions.

Android relaunches user interface.Continue reading...

brand news

In the News: BlackBerry Crushed, Walmart Targets Best Buy and more

Posted by Shirley Brady on May 30, 2012 05:42 PM

BlackBerry-maker Research in Motion saw its shares slump today after warning Wall Street that it's forecasting an operating loss for the first quarter. With the company hiring bankers at JPMorgan and RBC to explore a sale, investors worried and layoffs looming, the Canadian government dismissed rumors of a possible takeover.

Other brand news:

Best Buy store closures spur Walmart ads.

NYC mayor Michael Bloomberg bans sale of large sodas and sugary drinks.

GM is shifting Chevrolet ad budget from Super Bowl to sponsoring the popular Manchester United soccer team.

Disney Channel joins the TV Everywhere brigade.

Exxon Mobil shareholders approve executive pay.Continue reading...

brand launch

With SpaceX Success, Musk Rocketing Into a Brand Name

Posted by Mark J. Miller on May 23, 2012 02:59 PM

It may be soon that “musk” may not just signify male perfume. Instead, American consumers may immediately associate it with space travel or, more likely, with gobs of cash.

Like Richard Branson, Jeff Bezos, and Paul Allen, Elon Musk is a wealthy man who can now fund his boyish billionaire enthusiasm for space travel, and has now taken a major step toward making those kinds of trips more accessible to the common man.

The founder of SpaceX was obviously thrilled that his rocket made it off the launch pad in Cape Canaveral, Florida, on Tuesday following an aborted attempt. Its next challenge will be to hook up with the International Space Station on Friday to drop off a few things with the folks stationed there.Continue reading...

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