Posted by Sheila Shayon on July 26, 2013 11:49 AM
L’Oreal is teaming up with Walgreens and Duane Reade stores in New York City in an effort to test the connection between mobile coupons and real-time purchases.
L’Oreal coupons will be offered through mobile/social makeup app, Pretty in my Pocket (PRIMP), which leverages the existing relationship between ad startup Sparkfly and Walgreens' and Duane Reade's POS-providers. L’Oreal will be able to mine data from every consumer purchase via barcodes and connect it to their PRIMP profile.
Female owned and operated, PRIMP launched in late 2012, incentivizing in-store purchases with redeemable ‘Perks’ while enabling brands and retailers to track sales online and offline.Continue reading...
Posted by Sheila Shayon on July 18, 2013 12:23 PM
CVS/pharmacy, Walgreens, Rite Aid, Roche Bros., Cumberland Farms, Tedeschi Food Shops, Big Y and Stop & Shop are among retailers refusing to carry the August 1, 2013 issue of Rolling Stone because of its cover—a picture of Dzhokhar Tsarnaev, a suspect in the Boston Marathon bombings that killed three and injured hundreds.
The cover has ignited a firestorm on social media for depicting the alleged bomber in the tradition of the magazine—as though he were a music celebrity or a movie star. The photo featured was taken before the bombing by Tsarnaev himself.
No stranger to controversy, Rolling Stone has featured cover subjects ranging from Britney Spears to Charles Manson, but this one by contributing editor Janet Reitman, titled "The Bomber: How a popular, promising student was failed by his family, fell into radical Islam and became a monster," touched a sensitive topic that is still very fresh in many Americans' minds.Continue reading...
Posted by Dale Buss on July 18, 2013 09:32 AM
CVS and Walgreens ban Rolling Stone over Tsarnaev cover.
Coca-Cola ad banned in UK over exercise claims.
Ryanair to sell advertising on planes.
Dell putting off vote today on founder's buyout proposal.
ArcelorMittal scraps steel project planned for India.
CBS markets new show using American flags as mouth gags.
Carrefour gains ground in France.
Eli Lilly plans to freeze wages to cope with patent cliff.
Ford makes inroads on Toyota in California.
Formula One CEO indicted for bribery.
Fox tries for comic-book comeback with movies.Continue reading...
Posted by Dale Buss on July 8, 2013 09:31 AM
Samsung misses second quarter forecast as analysts fear smartphone brand has peaked (if not in Asia).
Asics tightens factory oversight in Cambodia after accident.
Roxy under fire for sexualizing female surfers in new campaign.
Alcoa faces hard decisions on aluminum capacity.
America Movil invests $40 million in Shazam music app.
Apple plans to stream Time Warner Cable channels on TV.
Asiana Airlines plane likely experienced pilot error as Boeing jet crash parsed.
BMW maintains US sales lead over rivals in June.Continue reading...
Posted by Dale Buss on May 14, 2013 09:26 AM
BMW is investing 3 billion euros in EVs and marketing.
AP execs outraged over government probe of phone records.
Sony is targeted for breakup by American investor.
Airbus aims to steal limelight from Boeing at upcoming Paris Air Show.
Amazon workers go on strike in Germany.
BNP Paribas eyes mobile and online banking.
Citibank says "no fees" means "never."
Coach approached Tory Burch about a deal.
Coca-Cola faces claim that Coke top-secret recipe has been found.Continue reading...
Posted by Dale Buss on May 9, 2013 09:15 AM
Coca-Cola promises to reduce marketing to kids as part of global anti-obesity commitment.
Levi Strauss buys naming rights to planned new stadium of San Francisco 49ers.
Lay's reveals chip-flavor contest winner.
Abercrombie & Fitch draws fire for stocking only "skinny" sizes for women.
Activision Blizzard warns "World of Warcraft" is losing subscribers.
AT&T severely slashes Facebook Home phone prices.
BT enters British-sports broadcasting.
Claire's IPO will test market for debt-laden companies.
Ford takes over as title sponsor of Detroit's annual fireworks.
Google Maps will reportedly unveil new interface.Continue reading...
Posted by Dale Buss on May 8, 2013 09:15 AM
SAP moves into cloud computing as brand projects $10B boost from banking software.
Coca-Cola plans to invest $2 billion in Florida orange groves.
Disney second quarter soars 32% on theme parks, ESPN ad sales as company withdraws trademark application for Dia de los Muertos.
Alibaba IPO anticipation grows on revenue surge.
American Airlines launches Klout-based promo.
AOL profits boosted by advertising.
AT&T presses case in lower bandwidth spectrum case.
Bitcoin startups begin to attract real cash.
Burger King makes bold move with delivery expansion.Continue reading...
Posted by Dale Buss on April 11, 2013 09:16 AM
Deutsche Telekom raises bid for MetroPCS.
The Masters begins at Augusta National today with Tiger Woods again among the favorites.
Toyota and other Japanese automakers recall 3.4 million vehicles over Takata airbag.
Applebee's led first-quarter social media engagement by restaurants.
Barnes & Noble rebrands self-publishing platform PubIt! as Nook Press as it continues to invest in future of Nook brand.
Justin Bieber backs a debit card for teens, from parents.
ConocoPhillips suspends Arctic drilling plan.
Daimler says worsening Europe puts its 2013 profit outlook in doubt.
Dell plans to double sales outlets in China.Continue reading...