Best Global Green Brands 2014

sustainability

What's Your Ology? Walgreens Launches Its Own Eco-Brand

Posted by Mark J. Miller on November 6, 2012 12:02 PM

What brand doesn't want to look environmentally conscious and earth-friendly? And we're not just talking about the predicted rise in plug-in hybrid cars for Ford and Toyota or the recent increase in vegetarian and vegan businesses. Now mass-market pharmacy Walgreens is getting into the act.

The drug store chain this week launched its own Ology brand that features 25 environmentally friendly products, such as “tissues, toilet paper and paper towels made from bamboo and cane sugar husks instead of tree pulp” as well as “laundry detergent with fewer chemicals than regular brands, shampoos and conditioners for both children and adults, compact fluorescent light bulbs, and glass and all-purpose household cleaners,” according to Crain's Chicago Business.

"There's a growing trend of moms and households looking for safer products with fewer chemicals," Maurice Alkemade, Walgreen's VP of retail brands and global sourcing, told Crain's. "A lot of national brands are pushing to take out these chemicals, but we're the first affordable and widely available line to do it. We believe we can lead and own this platform."Continue reading...

brand news

In the News: Yum! Brands, ING, Yahoo and more

Posted by Dale Buss on October 9, 2012 09:03 AM

In the News

Yum! Brands third quarter earnings report is being closely watched.

Barclays to buy ING online assets.

Yahoo's Marissa Mayer urged to repurchase stock, profiled in New York magazine.

AT&T shares network with IBM to lure more customers to the cloud.

Amazon veers more into advertising.

American Airlines loses traffic over operational issues.

Apple asked by Taiwan to blur satellite image as Samsung spat dings brand perception.Continue reading...

brand news

In the News: Ikea, JCPenney, Kodak and more

Posted by Dale Buss on October 1, 2012 09:02 AM

In the News

3M plans to acquire ceramics maker Ceradyne.

Amazon comes under fire for offering Nazi death-camp puzzle.

AutoNation makes big digital push.

BMW brings performance school online.

Simon Cowell proposes truce in competition between his X Factor on Fox and The Voice on NBC.

Fender tries to stay plugged in.

Ford hits the road to tout new C-Max nameplate.

GM recalls cars over fuel leak problem.Continue reading...

brand news

In the News: iPhone 5, T-Mobile, Lexus and more

Posted by Dale Buss on September 17, 2012 09:02 AM

In the News

Apple iPhone 5 sets pre-sale record, inspires queues outside stores.

Express Scripts members now can go back to Walgreens.

Ford becomes focus of talks with Canadian Auto Workers ahead of strike deadline at midnight.

Fox says Nicki Minaj and Keith Urban will join American Idol as judges.

GM is getting resistance from U.S. government over proposal for taxpayer exit from ownership.

HP emphasizes design in turnaround hopes.

Heineken makes over its bottle and enlists James Bond for global campaign.Continue reading...

brand news

In the News: P&G, PlayStation, Chick-fil-A and more

Posted by Dale Buss on August 3, 2012 08:59 AM

In the News

P&G sees results boosted by sale of snacks division as its Tide brand turns to Betty White for advertising help.

Sony attributes weak financials to PlayStation sales slump.

Chick-fil-A braces for GLAAD's Friday "kiss-in" protest.

ABC and Good Morning America finally overtake NBC and The Today Show in key demographic.

ADM profits slide on higher corn costs.

Amtrak losses examined by Congress.

Apple requests sanction for Samsung as court battle heats up.

AT&T to acquire NextWave Wireless.

Beyonce plans to direct and star in film about her life.Continue reading...

brand news

In the News: Dark Knight Rises, Heineken, Chick-fil-A and more

Posted by Dale Buss on July 20, 2012 09:02 AM

In the News

Warner Bros. issues statement as The Dark Knight Rises opens somberly as Denver gunman kills 14 at screening, while movie opens strongly at box office.

Heineken offers $4.1 billion to buy out JV partner for Asia Pacific Breweries stake as Kirin's next move pondered.

Chick-fil-A homophobia shamed by actor Ed Helms.

Apple's original iPad prototype revealed as new iPad launch in China today fails to cause a fuss.

BlackBerry woes broken down to five mistakes by nymag.com.

Comcast prepares ultra high-speed broadband.Continue reading...

brand news

In the News: Neiman Target, Starbucks Refreshers, M&S and more

Posted by Dale Buss on July 10, 2012 08:57 AM

In the News

Neiman Marcus and Target join brands for unusual Christmas collaboration: 50 limited-edition American designer items, plus $1M donation to the CFDA.

Starbucks rolls out low-cal Refreshers drinks.

Marks & Spencer fires clothing head following worst sales in three years.

American Airlines and U.S. Airways keep dancing around a merger.

Apple removes green electronics certification from products.

Chase launches Chase Liquid reloadable card.

Coca-Cola takes stake in Mexican juice company Jugos del Valle.

Conde Nast confirms London location of namesake fashion college.

DirecTV could drop 26 Viacom channels in dispute.

Dodge places major ad push behind new Dart.Continue reading...

brand news

In the News: Linsanity, Yahoo, Porsche and more

Posted by Dale Buss on July 6, 2012 09:01 AM

In the News

Jeremy Lin signs free agent deal with Houston Rockets, ending "Linsanity" in NYC if the Knicks don't make him a better offer.

Yahoo considers CEO of Hulu for top job.

Porsche tries to adjust to Volkswagen embrace.

Anheuser-Busch encourages responsible drinking.

Bausch & Lomb could go public by year-end.

Chevrolet plans to show off vehicles at MLB All-Star Game in Kansas City next week.

Chuck E. Cheese burns long-time voice with new mascot.

Dynegy files for bankruptcy.Continue reading...

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