brand news

In the News: Best Indian Brands, Yahoo, Facebook and more

Posted by Dale Buss on July 31, 2013 09:20 AM

In the News

Tata is ranked No. 1 in Interbrand's Best Indian Brands 2013 report. 

Yahoo and NBC team up to develop cross-platform sports shows.

Facebook plans to sell TV-style ads for $2.5 million each, as it moves into mobile games publishing. 

Ford and Toby Keith ride again, as automaker announces plans to offer F-150 that rides on natural gas. 

ABC leads rival networks in summer ratings.

Accenture is in talks about acquiring Booz & Co.

Air Products & Chemicals sees activist investor Bill Ackman take nearly a 10 percent stake in company.

BP fund for Gulf spill is running out.

Candia, a French milk brand, plans to set up shop in China to take advantage of consumer concerns. 

CBS continues to court boomers.

Coach shuffles management after weak results.Continue reading...

brand news

In the News: Hudson's Bay, BMW, Omnicom and more

Posted by Alicia Ciccone on July 29, 2013 09:45 AM

In the News

Hudson's Bay to buy Saks for $2.4 billion. 

BMW debuts battery-powered i3 in charge to take on Tesla

Omnicom, Publicis Groupe to merge, creating the world's largest advertising agency. 

Amazon plans to hire 7,000 workers for its US operations. 

Boeing asks jet operators to inspect Honeywell beacons over malfunction concerns.

CBS, Time Warner Cable smear campaigns could damage brands as new deadline looms. 

Rebranded International New York Times will put a strong emphasis on digital. 

Land Rover, Adidas make positive impressions on African Americans, while L'Oreal loses ground. 

Liquid-Plumr tests dirty ads to sell drain cleaner. 

Mazda expected to post huge leap in Q1 operating profit.Continue reading...

app watch

L'Oreal Taps Startup to Test Link Between Mobile Coupons, Real-Time Buys

Posted by Sheila Shayon on July 26, 2013 11:49 AM

L’Oreal is teaming up with Walgreens and Duane Reade stores in New York City in an effort to test the connection between mobile coupons and real-time purchases. 

L’Oreal coupons will be offered through mobile/social makeup app, Pretty in my Pocket (PRIMP), which leverages the existing relationship between ad startup Sparkfly and Walgreens' and Duane Reade's POS-providers. L’Oreal will be able to mine data from every consumer purchase via barcodes and connect it to their PRIMP profile.

Female owned and operated, PRIMP launched in late 2012, incentivizing in-store purchases with redeemable ‘Perks’ while enabling brands and retailers to track sales online and offline.Continue reading...

media meltdown

Brands Fire Back After 'Bomber' Rolling Stone Cover Causes Consumer Ire

Posted by Sheila Shayon on July 18, 2013 12:23 PM

CVS/pharmacy, Walgreens, Rite Aid, Roche Bros., Cumberland Farms, Tedeschi Food Shops, Big Y and Stop & Shop are among retailers refusing to carry the August 1, 2013 issue of Rolling Stone because of its cover—a picture of Dzhokhar Tsarnaev, a suspect in the Boston Marathon bombings that killed three and injured hundreds. 

The cover has ignited a firestorm on social media for depicting the alleged bomber in the tradition of the magazine—as though he were a music celebrity or a movie star. The photo featured was taken before the bombing by Tsarnaev himself.

No stranger to controversy, Rolling Stone has featured cover subjects ranging from Britney Spears to Charles Manson, but this one by contributing editor Janet Reitman, titled "The Bomber: How a popular, promising student was failed by his family, fell into radical Islam and became a monster," touched a sensitive topic that is still very fresh in many Americans' minds.Continue reading...

brand news

In the News: CVS, Walgreens, Coke, Ryanair and more

Posted by Dale Buss on July 18, 2013 09:32 AM

In the News

CVS and Walgreens ban Rolling Stone over Tsarnaev cover.

Coca-Cola ad banned in UK over exercise claims.

Ryanair to sell advertising on planes. 

Dell putting off vote today on founder's buyout proposal.

ArcelorMittal scraps steel project planned for India.

CBS markets new show using American flags as mouth gags.

Carrefour gains ground in France.

Eli Lilly plans to freeze wages to cope with patent cliff.

Ford makes inroads on Toyota in California.

Formula One CEO indicted for bribery.

Fox tries for comic-book comeback with movies.Continue reading...

brand news

In the News: Samsung, Asics, Roxy and more

Posted by Dale Buss on July 8, 2013 09:31 AM

In the News

Samsung misses second quarter forecast as analysts fear smartphone brand has peaked (if not in Asia).

Asics tightens factory oversight in Cambodia after accident.

Roxy under fire for sexualizing female surfers in new campaign. 

Alcoa faces hard decisions on aluminum capacity.

America Movil invests $40 million in Shazam music app.

Apple plans to stream Time Warner Cable channels on TV.

Asiana Airlines plane likely experienced pilot error as Boeing jet crash parsed.

BMW maintains US sales lead over rivals in June.Continue reading...

brand news

In the News: BMW, AP, Sony and more

Posted by Dale Buss on May 14, 2013 09:26 AM

In the News

BMW is investing 3 billion euros in EVs and marketing

AP execs outraged over government probe of phone records.

Sony is targeted for breakup by American investor.

Airbus aims to steal limelight from Boeing at upcoming Paris Air Show.

Amazon workers go on strike in Germany.

BNP Paribas eyes mobile and online banking.

Citibank says "no fees" means "never."

Coach approached Tory Burch about a deal.

Coca-Cola faces claim that Coke top-secret recipe has been found.Continue reading...

brand news

In the News: Coca-Cola, Levi's, Lay's and more

Posted by Dale Buss on May 9, 2013 09:15 AM

In the News

Coca-Cola promises to reduce marketing to kids as part of global anti-obesity commitment.

Levi Strauss buys naming rights to planned new stadium of San Francisco 49ers.

Lay's reveals chip-flavor contest winner.

Abercrombie & Fitch draws fire for stocking only "skinny" sizes for women.

Activision Blizzard warns "World of Warcraft" is losing subscribers.

AT&T severely slashes Facebook Home phone prices.

BT enters British-sports broadcasting.

Claire's IPO will test market for debt-laden companies.

Ford takes over as title sponsor of Detroit's annual fireworks.

Google Maps will reportedly unveil new interface.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements