2014 Brandcameo Product Placement Awards

week in review

Top 10 of the Week: A Liquid Look Back

Posted by Shirley Brady on May 28, 2010 05:22 PM

brand news

BP's $1B Clean-Up; @BPGlobalPR Outed?

Posted by Shirley Brady on May 28, 2010 08:00 AM

BP's "top kill" effort resumes as second plume discovered and clean-up cost approaches $1 billion. WSJ investigation shows lack of command at Deepwater Horizon rig.

Smart-a$$ behind the mock @BPGlobalPR Twitter feed revealed to be San Francisco-based interactive designer Mike Monteiro, who may have a book deal. [update: Monteiro denies the whole thing]

Apple's iPad starts selling globally, with buyers lining up in London, Tokyo and beyond. Time Warner and Universal grapple with its Flash allergy, though Time Inc.'s gung ho.

Absolut taps Spike Lee to design limited edition Absolut Brooklyn.

Nike's "Write the Future" World Cup ad sets viral video record.Continue reading...

brand news

Radio Shack Rolls With Lance Armstrong

Posted by Shirley Brady on May 27, 2010 08:16 AM

Unphased by doping claims, Radio Shack rolls out new Lance Armstrong spot (above).

J&J faces Congressional hearing today over children's medicine recall as new questions arise.

Coca-Cola's FIFA World Cup trophy tour winds down, attracts record crowds.

Ford adds stock quotes, horoscopes and movies to in-car Sync app.

Pepsi's new brand challenge: think small.Continue reading...

brand news

AT&T Art Attack; BP Springs Another Leak

Posted by Shirley Brady on May 25, 2010 06:33 PM

AT&T has never heard of Christo and Jeanne-Claude's The Gates art installation.

Obama will visit the Gulf Oil spill site on Friday, by when BP will have succeeded (or not) at plugging the oil leak -- if not document leakage.

Facebook turns three today, on the eve of its Congressional briefing and privacy rollback. It's also adding (heads up, Foursquare!) geolocation.

Yahoo's World Cup fever now has a home page.

Nissan Leaf electric car is sold out via pre-orders in the U.S.Continue reading...

brand news

Hulk Hogan Sues Cocoa Pebbles & More

Posted by Shirley Brady on May 25, 2010 12:56 PM

Hulk Hogan is suing Post Foods over "Hulk Boulder," a lookalike wrestler "humiliated" in a Cocoa Pebbles commercial.

AT&T could see 40% of U.S. iPhone subs decamp to Verizon; offers free Wi-Fi in NYC's Times Square.

P&G's emerging market opportunity downplayed by Citi analyst.

Disney calls off Miramax buyback talks with Weinstein Bros.

Gilllette Fusion rolls out Ultimate Summer Job campaign.

New Jersey loves MTV's Jersey Shore now it's making the state rich.Continue reading...

nation brands

World Cup Boosts Marketers, Not Africa

Posted by Barry Silverstein on May 25, 2010 12:05 PM

The upcoming 2010 FIFA World Cup in South Africa is a showcase for both international soccer (or football) stars and brands. As we've reported, such brands as Adidas and Nike will be competing head-to-head for brand bragging rights. 

But there is another aspect of the 2010 FIFA World Cup that often goes under-reported from a branding perspective: the continent selected for this year's tournament.

When it announced the World Cup slogan back in November 2007, FIFA said, "Africa is a continent with a rich reservoir of resources, but the continent's biggest asset by far is the warmth, friendliness, humility and humanity of its people. This was the inspiration for the Official Slogan of the 2010 FIFA World Cup: 'Ke Nako. Celebrate Africa's Humanity.' "

South Africa's president, Thabo Mbeki, added at the time, "We want, on behalf of our continent, to stage an event that will send ripples of confidence from the Cape to Cairo -- an event that will create social and economic opportunities throughout Africa."

Sounds good, yet one has to wonder: what will the 2010 FIFA World Cup really do for Africa?Continue reading...

let the games begin

Peroni's World Cup Prize: "Il Bel Gioco"

Posted by Abe Sauer on May 25, 2010 10:17 AM

If sport is not your thing but you still want to cheer for the Italians, beer-maker Peroni Nastro Azzurro will be hosting a unique brand campaign around the World Cup just for you.

Starting June 10 and running exclusively during the World Cup, Ilbelgioco.com will feature all things Italian, including interviews, blog posts, podcasts and photos from the brand’s Italian ambassadors, who include 2006 football champion, Fabio Grosso; Michelin star chef, Giorgio Locatelli; celebrity fashion designer, Antonio Berardi; and Italian design heir, Matteo Alessi.

"Il Bel Gioco" means "The Beautiful Game," and as a speciality branding campaign, it's certainly an elegant move on Peroni's part.Continue reading...

trend report

Brand Pulse: Whole Foods and More

Posted by Shirley Brady on May 25, 2010 09:25 AM

Pricey grocery stores (such as Whole Foods' lifestyle ethos) attract skinnier customers.

Other trends we're watching:

How smart luxury brands master Facebook, where 30+ brands have 1M+ fans.

Redesigned logos - the best of the year, so far.

Global hotel brands line up in India.

Social media ad spending lags.Continue reading...

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