Posted by Sheila Shayon on May 20, 2010 11:03 AM
All eyes will be on South Africa in three weeks' time, when 32 countries compete for the title of the greatest soccer team on the planet at the 2010 FIFA World Cup.
Soccer (or football, as it's called in most of the world) is the most popular sport on the planet, bar none. Global sales of soccer products reached $10.8 billion in 2008, and expectations for 2010 are higher than that.
Adidas hopes to maintain its leadership position as the world’s biggest and boldest soccer brand by sponsoring the tournament, which kicks off June 11th. To further defend the brand's status, Adidas will sponsor FIFA World Player Messi, and one-third of the World Cup teams.
Herbert Hainer, Adidas' CEO is confident in his brand’s position going in, telling Bloomberg Businessweek: "We have protected our ground fairly well. Football is, of course, the heart and soul of our company."
“This summer, in South Africa, Nike will give footballers an edge by providing the newest and most innovative product for the game’s greatest players,” counters Charlie Denson, President, Nike Brand.Continue reading...
by the numbers
Posted by Shirley Brady on May 13, 2010 05:18 PM
Consumer spending: Americans spent an average 10% more in April, versus a year ago, according to Gallup. The average daily expenditure ($66) was partially due to higher gas prices and didn't include "normal" household bills or big-ticket purchases such as cars or homes. [Mediaweek]
World Cup: Soccer fans are set to increase spending on food, drink, newspapers and betting during the FIFA World Cup. [BBC]
E-happiness: There are positive links between access to technology and feelings of well-being, a global study of 35,000 reveals. [BBC]
Mobile payments: The market's poised to soar. [GigaOm]
Tablets vs. e-readers: Half of consumers plan to buy one - once they hit $200. [VentureBeat]
Email shift: Yahoo is still #1 but losing ground to Gmail. [Silicon Alley Insider]
Web ad revenue: The first quarter saw a 7.5% increase in online ad revenue over Q1 2009, setting a quarterly record $5.9 billion but down from its peak. [IAB]
Display ads: Americans received one trillion display ads in the first quarter, when Facebook showed more display ads than Yahoo did - a first. [comScore]Continue reading...
Posted by Shirley Brady on May 12, 2010 07:15 AM
Ruff love: Pedigree's UK adoption drive campaign includes a video (above) that will reveal pt. 2 of abandoned dog's story after 25,000 views. (Click, save Charlie!) More brands in the news this morning:
Pass the buck (and beach ball): Gulf oil spill hearing in Washington awash in finger-pointing, as BP pays $200,000 for BP-free ad campaign to lure tourists back to the Gulf. (Tell us: how will the Gulf oil disaster affect green marketing? Post a comment here.)
Move over, iPad ... What's up? Docs: Verizon Wireless is working on a tablet with Google ... which touted Google Docs to businesses ahead of Microsoft's Office 2010 launch today.
GM can't quit GMAC: General Motors wants to get back into auto financing, a source tells AP.
That's cold: Dunkin' Donuts fans who missed out on free iced coffees yesterday moaned on Facebook and Twitter. Continue reading...
Posted by Shirley Brady on May 10, 2010 08:30 AM
Carlsberg's new World Cup spot (above) features soccer legends.
BMW prototype sparks bomb scare in Manhattan as global sales increase.
Borders unveils Kobo e-reader.
Smirnoff tops power 100 ranking of alcohol brands.
Uniqlo dubbed New York's "hippest retailer."
IBM acquires Cast Iron systems for cloud capabilities.
JetBlue unveils new "digital brand experience" campaign.Continue reading...
Posted by Shirley Brady on May 6, 2010 08:00 AM
J&J faces knock on reputation as bacteria identified in children's Tylenol recall, production is suspended and US House investigation called.
Yahoo rolls out a new campaign that aims to take share from Google (although Facebook is its real foe, argues AllThingsD's Kara Swisher).
Sprint goes text-centric for teens (survey supports), while Sprint's Virgin Mobile $25 prepaid plans are a precursor to a new prepaid brand.
Mother's Day 2010 is more social, less sentimental, with non-Hallmark mom-ents and flowers via Facebook.
Apple, BP, Google and more branding news:Continue reading...
Posted by Shirley Brady on May 5, 2010 08:00 AM
Coca-Cola kicks off FIFA World Cup campaign (above).
Anheuser-Busch the next official beer of the NFL?
BP boss Tony Hayward meets with US Congress as value drops $23 billion.
British Airways, “British enough”?
BMW sales soar, from Minis to Rolls-Royce sedans.
Chrysler introduces sales incentives.
Domino's ad blitz pays off.
Facebook defends "open privacy" policy.Continue reading...
Posted by Shirley Brady on May 3, 2010 07:30 AM
United Airlines' acquisition of Continental Airlines in a $3 billion deal will create the world’s biggest carrier. The combined company will keep the United name and be based in Chicago.
BP vows to clean up oil spill after weekend explanation (and U.S. government pressure); implications for CEO's vision?
Apple sold about 300,000 iPad 3G units this past weekend, its first at retail.
Johnson & Johnson's recall of children's Tylenol and related drugs raises questions about branded vs. generic drugs.
Google introduces live sports to YouTube with Indian Premier League soccer, and advertiser interest including HP and Coca-Cola.Continue reading...
Posted by Brandchannel Staff on April 28, 2010 03:34 PM
Lady Gaga is now a household word in China. Apple's next iPhone continues to make hay. Ralph Lauren's son takes a page from dad. Tintin's on trial for being a racist. Read on for more branding buzz.Continue reading...