brand bites

Brand Bites Is Just A Marketing Stunt (Except for the New Verizon iPhone Ad. That's Real)

Posted by Abe Sauer on January 21, 2011 12:00 PM

• Leading our round-up of the week in branding, Verizon's first iPhone ad. Tick. Tock.

• "Worst marketing stunt of 2011" award contender: surf shop's 20% off "black stuff" Martin Luther King Jr. Day sale.

• Ready to think small, Walgreens Mini Walmart, including pharmacy, opens at University of Arkansas.Continue reading...

sports in the spotlight

Tiger Woods AP's Sports Story of 2010

Posted by Shirley Brady on December 16, 2010 04:00 PM

Tiger Woods' "humbling return to the public eye" has been voted the #1 sports story of the year by members of the Associated Press. The AP's top 10 after the jump.Continue reading...

now hear this

The Secret to Catchy Jingles: Earworms

Posted by Sheila Shayon on December 14, 2010 10:00 AM

According to the sonic branding experts at soundlounge, the precise formula for “sticky songs” is still elusive as little research exists about so-called earworms.

But a team of researchers at London's Goldsmiths College is on the case. A comprehensive survey is underway to garner some sonic branding insight.Continue reading...

brand news

In the News: Android, GE, GM, McDonald's and more

Posted by Dale Buss on December 14, 2010 09:00 AM

In the News

Android is booming thanks to Asia.

Boeing boosts jet prices, drops short-range carrier.
Boston Scientific abandons sale of pain-management unit.  

Brett Favre sits out Vikings vs. Giants game, ends streak at 297 NFL games. 

Comcast tests combo web/TV service.

Costco rebuffed by U.S. Supreme Court in challenge against Swatch's Omega watch brand.Continue reading...

web watch

2010: A YouTubular Year

Posted by Caroline Smith on December 13, 2010 04:00 PM

During 2010, over 700 billion YouTube videos were watched and more than 13 million hours of video uploaded. Frankly, it’s amazing any work got done at all.

The search trends on the site, the world's second biggest search engine after parent Google, provide an accurate barometer on the serious (and perhaps less serious) news events of the year — and people's propensity for lower case searches. The top search terms on YouTube this year: Haiti, luge, eclipse trailer, ipad, eminem not afraid, shakira waka waka, double rainbow, bed intruder, halo reach, whip my hair and firework.

In other words, it was a good year for brands. Read: Old Spice (Man), the Winter Olympic Games, FIFA World Cup, Apple, Katy Perry, Microsoft Xbox and vampires.Continue reading...

search and destroy

Google Top Search Terms of 2010: Another Kick in the Teeth for BP

Posted by Shirley Brady on December 9, 2010 02:30 PM

Google reveals the most-searched terms of the year, including Justin Bieber, the World Cup and (capping BP's annus horribilus) the Gulf of Mexico oil spill. Here's a video snapshot from its Zeitgeist team.

ad watch

Tiger Woods' Biggest Fan Finds Her Happy Place

Posted by Shirley Brady on December 6, 2010 03:00 PM

The latest spot in Sky TV's award-winning Happy Place campaign featuring an overly exuberant fan mowing down her favorite TV programming (including movies such as Sex and the City 2). The amusing campaign, from DDB in New Zealand, generated buzz a year ago one decidedly politically incorrect spot you can see after the jump.Continue reading...

sports in the spotlight

Soccer Results Announced: Russia Lands 2018 FIFA World Cup, Qatar Lands 2022

Posted by Shirley Brady on December 2, 2010 10:45 AM

In an unprecedented double announcement, FIFA, world football's governing body, announced the bids that have won the right to stage the 2018 and 2022 World Cups: Russia will host 2018 (slogan: "Ready to Inspire") while Qatar (slogan: "Expect Amazing") will host 2022.Continue reading...

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