personal brands

End of an Era: Ronaldo Retires

Posted by Shirley Brady on February 14, 2011 12:00 PM

A nation (Brazil) and sport (soccer) are mourning today, as the legendary Ronaldo is retiring. The announcement — not entirely unexpected — ends "one of the most successful careers in soccer," as AP puts it.

Only 34, the World Cup record goalscorer has been plagued by injuries, which he blamed for his decision to hang up his cleats.Continue reading...

sporting brands

ESPN Stays on a Winning Streak

Posted by Dale Buss on February 8, 2011 11:30 AM

It never has had the privilege of airing a Super Bowl and, as a cable channel, perhaps never will. But ESPN is riding momentum out of the recession, investing in all sorts of new initiatives, and expanding internationally like never before.

So don’t cry for ESPN.

The network didn’t suffer as hard or as long as other TV brands during the Great Recession because of the key place occupied by sports programming in the lives of ESPN’s mostly male audience. It has even become one of the rare mainstream-media properties to score some success with a paid-content business model online.

In fact, the brand strength of ESPN helped Disney today report a 54% increase in quarterly earnings. It's that kind of success has helped the Disney-owned brand invest in new initiatives.Continue reading...

brand essence

Music & Brands: Coke, K'naan & 2010 FIFA World Cup Campaign

Posted by Shirley Brady on January 27, 2011 12:00 PM

Brandchannel wrote about Coca-Cola's sonic branding at the 2010 World Cup around K'naan's Waving Flag anthem.

Now, watch the MIDEM 2011 panel in Cannes, which featured Emmanuel Seuge, Group Director, Worldwide Sports & Entertainment Marketing for Coca-Cola; James Diener, CEO/President, A&M/Octone Records; and K'naan's manager Sol Guy. The moderator: Umut Özaydinli, who holds the delightful title of chief of possibilities at Deviant Ventures.

The panel description: "Coca-Cola & K'naan developed a groundbreaking deal for the brand's massively successful $300 Million, 150-country FIFA World Cup 2010 Campaign. This deal set a new standard by which to measure success as it relates to artist and entertainment branding. All its facets were unveiled by those who made it come to life."

brand bites

Brand Bites Is Just A Marketing Stunt (Except for the New Verizon iPhone Ad. That's Real)

Posted by Abe Sauer on January 21, 2011 12:00 PM

• Leading our round-up of the week in branding, Verizon's first iPhone ad. Tick. Tock.

• "Worst marketing stunt of 2011" award contender: surf shop's 20% off "black stuff" Martin Luther King Jr. Day sale.

• Ready to think small, Walgreens Mini Walmart, including pharmacy, opens at University of Arkansas.Continue reading...

sports in the spotlight

Tiger Woods AP's Sports Story of 2010

Posted by Shirley Brady on December 16, 2010 04:00 PM

Tiger Woods' "humbling return to the public eye" has been voted the #1 sports story of the year by members of the Associated Press. The AP's top 10 after the jump.Continue reading...

now hear this

The Secret to Catchy Jingles: Earworms

Posted by Sheila Shayon on December 14, 2010 10:00 AM

According to the sonic branding experts at soundlounge, the precise formula for “sticky songs” is still elusive as little research exists about so-called earworms.

But a team of researchers at London's Goldsmiths College is on the case. A comprehensive survey is underway to garner some sonic branding insight.Continue reading...

brand news

In the News: Android, GE, GM, McDonald's and more

Posted by Dale Buss on December 14, 2010 09:00 AM

In the News

Android is booming thanks to Asia.

Boeing boosts jet prices, drops short-range carrier.
Boston Scientific abandons sale of pain-management unit.  

Brett Favre sits out Vikings vs. Giants game, ends streak at 297 NFL games. 

Comcast tests combo web/TV service.

Costco rebuffed by U.S. Supreme Court in challenge against Swatch's Omega watch brand.Continue reading...

web watch

2010: A YouTubular Year

Posted by Caroline Smith on December 13, 2010 04:00 PM

During 2010, over 700 billion YouTube videos were watched and more than 13 million hours of video uploaded. Frankly, it’s amazing any work got done at all.

The search trends on the site, the world's second biggest search engine after parent Google, provide an accurate barometer on the serious (and perhaps less serious) news events of the year — and people's propensity for lower case searches. The top search terms on YouTube this year: Haiti, luge, eclipse trailer, ipad, eminem not afraid, shakira waka waka, double rainbow, bed intruder, halo reach, whip my hair and firework.

In other words, it was a good year for brands. Read: Old Spice (Man), the Winter Olympic Games, FIFA World Cup, Apple, Katy Perry, Microsoft Xbox and vampires.Continue reading...

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