Interbrand IQ: The Best Asian Brands Issue

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Brands to Watch: AMC, Weinergate, Palin & more

Posted by Shirley Brady on June 6, 2011 06:00 PM

Brands to Watch

Apple's WWDC announcements seen as "huge win" for (more engaging?Twitter in a blow to Facebook

Anthony Weiner admits to sending lewd photos but refuses to resign, delighting headline writers everywhere.

Cablevision's AMC Networks (AMC, IFC, Sundance Channel, WE tv) are going public.

CFDA honors Lady Gaga with fashion icon award and Marc Jacobs with lifetime achievement nod.

Chanel supports National Resources Defense Council.

DHL sponsors Manchester United tour.

Disney's Anne Sweeney says it's the "right time" for ABC to get back into syndicated TV because of "right person" — Katie Couric.Continue reading...

brand news

In the News: ABC, E3, WWDC & more

Posted by Dale Buss on June 6, 2011 09:00 AM

In the News

AARP unveils a new ad campaign targeting boomers this week.

Apple will unveil iCloud Android-fighter today at WWDC, as brand leads tablet market in China.

Bank of America and Goldman Sachs lead US bank stocks taking a beating.

Blip.tv ramps up original content to complete with YouTube.

Boeing faces labor strife.

Coca-Cola resists increasing prices.

Demi Moore adds "CNN reporter" to her credits with sex trafficking doc, a subject near and dear to her DNA Foundation.

E3 starts tommorow, where Nintendo will unveil its new Wii console, Sony will tout NGP (its new handheld gaming device) and Microsoft will promote Kinect and position Xbox as the hub of the home entertainment system.Continue reading...

Brands to Watch: The Office, MS Office, RIM and more

Posted by Shirley Brady on April 28, 2011 06:30 PM

Brands to Watch

NBC bids adieu to Steve Carell on The Office.

Office boosts Microsoft profits, though Windows sales slip — blame the iPad, with Apple now more profitable than Microsoft.

BlackBerry-maker RIM cuts Q1 earnings and revenue forecast. 

Apple's White iPhone 4 - a PR coup?

Bank of America to hike interest rates for late payments. 

Deutsche Bank announces record first-quarter profits. 

Hulu Plus comes to Xbox Live.Continue reading...

brand accolades

Fortune Favors the Admired (Companies)

Posted by Sheila Shayon on March 7, 2011 04:00 PM

Fortune magazine's annual ranking of the world's most admired companies is also a shorthand for most admired brands.

Its just-released 14th annual ranking, a collaboration between the Time Inc.-owned business title with research conducted by the Hay Group, is worth checking out to see who's up, who's down, and why.

As ever, this year's list is based on a survey of business executives and the criteria includes quality of management, social responsibility (community and environment), quality of products and services, allocation of corporate resources, recruitment and retention of talent.

This year's top ten:Continue reading...

brandcameo

At the Movies: I Am Number Four ... or an iPhone Commercial?

Posted by Abe Sauer on February 21, 2011 12:00 PM

When we noted that Chrysler was going to crank up the volume on its product placement efforts in the coming year we had no idea it was going to get this loud this fast.

I am Number Four, which came in second at the US box office over the weekend, features both new Charger and new Challenger models. But that's not the product placement that steals the film. No, it's not the Belstaff jackets either.

Think of of it as iAm iPhone Four — one long Apple iPhone commercial held together by a plot about a powerful teenage alien hunted by other aliens.Continue reading...

kidding around

Lockerz: The Kids Are All Right-Clicking

Posted by Sheila Shayon on February 4, 2011 04:00 PM

Stand down, Facebook and MySpace — Lockerz’ mission is to eat your lunch and have the cool kids sit at its table. With a goal of worldwide domination — which these days, means being the digital homepage of teens — the Seattle-based Lockerz is a social network with a twist.

Offering a blend of content, community and commerce, participation reaps tangible rewards in the form of points that can be redeemed for purchases and discounts. After watching a video, PTZ (points) can be redeemed for up to 100% on hot brands in the Lockerz SHOP.  Non-members are informed how many PTZ they earned watching that video, and are then invited to join.

Its two revenue streams: advertising and selling real (not virtual) goods. To boost engagement, time spent on the site and the user experience, Lockerz also offers its members original content, and is already seeing success from its scripted programming.Continue reading...

social media watch

Facebook Follies: Do You 'Like' This Woman to Be Your Lawfully Wedded Wife?

Posted by Sheila Shayon on January 28, 2011 05:00 PM

Virtual property spats could one day usurp fighting over the cat or dog in divorce proceedings.

Pre-nups, for those rich enough or paranoid enough to get them, will start taking into account digital goods such as Farmville crops, Xbox medals, World of Warcraft golden stashes, and Facebook pages, domain names, websites, e-mail contacts and anything that brought professional advantage to either partner.

As the planet's biggest social network, legal scholars are looking at how users' social graphs could come into play in family law.Continue reading...

detroit auto show

Hyundai Eyes “New Premium” Segment With New Slogan, Model and OnStar Answer

Posted by Dale Buss on January 10, 2011 07:30 PM

Hyundai has kept the pedal to the metal for years now in its bid to become one of the major players in the global economy and, especially, the U.S. market.

It began with a trailblazing 100,000-mile warranty, was strengthened with the company’s “Assurance” advertising campaign in 2009, and emerged impressively in its major market-share pickup over the last two years.

Now, at a press preview for the North American International Auto Show today, South Korea’s dominant automaker may be indicating that it’s taking another major step in a fast evolution toward the top.Continue reading...

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