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brand r.i.p.

Brand R.I.P.: Chrysler, Microsoft and Sprint Axe Underperforming Sub-Brands

Posted by Shirley Brady on May 29, 2012 05:29 PM

Three companies that announced they're culling their brands today:

Chrysler is killing off the Jeep Compass and its Town and Country minivan, formerly the bestselling minivan in America.

Microsoft is phasing out the Zune brand in favor of Xbox-branded media and apps‎.

Sprint is shutting down Nextel iDEN network next year‎.

brand news

In the News: Apple, Burger King, Groupon and more

Posted by Shirley Brady on April 25, 2012 09:01 AM

In the News

Apple profit rises 94% on global iPhone demand, while iPhone also boosts Sprint.

Benetton founder hands reins to son.

bmi airline future hangs in the balance.

BMW stretches 3-Series for China.

Burger King makes commitment to animal welfare standards, expands Whopper Bar in Canada.

Citigroup takes over ATP World Tour tennis sponsorship from Legg Mason.

Facebook may be developing a smartphone with HTC.

Ford faces UK strike action.Continue reading...

brand news

In the News; AT&T, Facebook, Netflix and more

Posted by Dale Buss on April 24, 2012 08:55 AM

In the News

Adobe pivots to target marketing departments.

Amazon adds lab and industrial goods to offerings.

American Airlines cites progress in labor talks.

Apple may be losing to Proview in China iPad trademark battle.

AT&T earnings rise as new wireless subscriptions stall.

Facebook sees revenue soar and passes 900M active monthly users, though growth slows right before IPO.Continue reading...

branding together

May the Force Tag With You: Brisk Connects Star Wars Fans to Xbox Kinect

Posted by Sheila Shayon on April 4, 2012 06:01 PM

Chris Pratt has the Force behind him in the above video promoting the new Kinect Star Wars game for Xbox 360.

The timing also inspired Pepsi's Brisk Iced Tea branding team to expand its recent Star Wars co-marketing push with a new promotion that gives players an Anakin Skywalker pod-racer as the new Kinect Star Wars game hits 7-Eleven stores this week, priced at $50.

Specially marked 1-liter bottles of Brisk now sport a Microsoft Tag bar code (or M-tag) that can be scanned with the Xbox 360's Kinect motion sensor. The partnership marks the first use of M-tags for a video game promotion, and the first test of the Microsoft mobile technology by a PepsiCo brand.Continue reading...

video killed the _____ star

Online Video Brands Reteam for NewFront Alternative to TV Advertising

Posted by Sheila Shayon on February 23, 2012 02:02 PM

America's online video portals — AOL, Google and YouTube, Hulu, Microsoft Advertising including MSN, and Yahoo! — are once again locking arms to muscle in on the U.S. TV upfront marketplace by touting their web video programming in a collaborative series of presentations orchestrated by Digitas.

The brands are taking turns in a roundrobin pitch to ad agencies, media buyers and brand marketers during the fourth annual Digital Content NewFronts, taking place in New York over two weeks, from April 19th to May 2nd.

The objective: woo a bigger slice of marketing dollars from TV to their respective online video and digital content hubs.Continue reading...

brand news

In the News: Unilever, Myspace and more

Posted by Dale Buss on January 10, 2012 09:01 AM

In the News

At CES, Samsung announces content for each screen.

Apple CEO Tim Cook could end up being America's highest-paid CEO for 2011.

Coors Light blasts by Bud to become No. 2 brew.

Dr Pepper releases "I'm one of a kind" ad campaign.

Ford is on the cusp of a true financial comeback; makes 100% sustainable interior.

Myspace reinvents itself as an entertainment experience, brings Justin Timberlake to CES.

Olympus sues execs over scandal.

Suze Orman puts her name on pre-paid credit card.

Smoothie King launches campaign to help customers get fit.

Toyota and Honda plan to fight back with new product reveals at NAIAS, which saw 27 new vehicle unveilings yesterday.Continue reading...

brand news

In the News: Groupon, Kardashian, Olympus & more

Posted by Dale Buss on December 15, 2011 09:04 AM

Brands to Watch

American Airlines cuts flights, says not related to bankrupcy filing.

Avon looks to a new CEO to reinvigorate culture.

Chevron and Transocean encounter government suit over oil spill in Brazil.

Clint Eastwood signs on for E! reality show with his family.

Facebook tests coupon ads; embraces clean power following Greenpeace pressure.

First Solar scales back as demand for solar panels slumps.

Ford promises its new hybrids will leap ahead of Prius in fuel efficiency.

Groupon gets faint IPO support from its underwriters.Continue reading...

video killed the _____ star

Netflix Easter Egg? Sale Rumors Swirl

Posted by Sheila Shayon on December 13, 2011 04:10 PM

“Netflix will be sold by Easter,” Porter Bibb, managing partner at Mediatech Capital Partners, told Bloomberg News. "I am hearing very serious rumblings from inside Verizon that they are very serious about either Netflix or something similar."

A deal with Verizon would put sorely needed cash in Netflix’s pocket as international expansion is on hold while the company staggers to regain profitability, reeling from a disastrous 2011, which saw a number of mishaps for the video rental/streaming brand.

After hiking subscription rates 60% in July, a customer revolt led to an ill-fated attempt at restructuring their DVD and streaming plans with the planned (then abandoned) launch of Qwikster, which sent nearly one million subscribers into exile; so they un-restructured but still lost close to 800,000 customers.Continue reading...

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