Posted by Sheila Shayon on November 10, 2011 01:10 PM
Leading British actor Joseph Fiennes, renowned for his rendering of Shakespearean language, recently teamed up with rising grime scene rapper Devlin to orchestrate Sonnet 129, the Bard’s most famous, as seen above (high volume recommended!).
The challenge: find common ground between Shakespearian poetry and modern street language. The result, to be featured on Devlin's next album, is part of the New Thinkers Index, an interactive digital campaign from Hyundai, resonant of their brand positioning, "New thinking, new possibilities."Continue reading...
games people play
Posted by Michael Waltzer on November 7, 2011 05:45 PM
Proof that video game trailers are as big a deal as a new movie opening? The trailer above, promoting EA's Need for Speed game (in stores Nov. 15), is seen "through the eyes of Michael Bay." EA tapped the Hollywood action director's special way with SFX to amp up the buzz for the new game, and — from the sound effects, to the cinematography to the close-ups to the visual effects — Bay delivers everything an action fan, movie or gaming, would want in a movie trailer.
But even bigger is the video game launching at midnight tonight, Call of Duty: Modern Warfare 3, which brings out some other entertainment big guns: Avatar star Sam Worthington, comedy actor Jonah Hill, and even the Orlando Magic's Dwight Howard. The trailer, which you can watch below, features Jonah and Sam in a live action version of the game.Continue reading...
Posted by Sheila Shayon on November 2, 2011 05:28 PM
On Nov. 4, 2010, Microsoft launched Kinect worldwide. A year later, a new Microsoft commercial, above, showcases the 'Kinect Effect,' showing how its motion-controlled gaming device has evolved into a product with much broader potential social impact.
“We started with a sensor that turned voice and movement into magic. We thought: "This will be fun to play with" and it was. Something amazing was happening, the world was starting to imagine things we hadn't even thought of,” says the V/O from Oscar-winner Forest Whitaker.Continue reading...
Posted by Dale Buss on November 2, 2011 08:55 AM
P&G delays $1.5 billion sale of Pringles.
Facebook struggles to get advertisers to pay for exposure.
Los Angeles Dodgers are for sale, owner Frank McCourt confirms.
Apple sees new CEO Tim Cook make it his own.
Bank of America blinks and withdraws $5 debit-card fee.
Bloomberg Businessweek ad campaign pitches personality.
BMW may see profit lead evaporate as new 3 Series eats into earnings and is topped by Mercedes-Benz in U.S. October sales.Continue reading...
Posted by Shirley Brady on October 20, 2011 06:16 PM
American Airlines deemed most hated airline on social media.
AT&T may unload MetroPCS.
BMW takes luxury auto sales crown in US.
Delta expands "economy comfort" brand to entire fleet.
Google aims to make search more social and dynamic.
Google+ to launch brand pages "imminently."
Kodak's bet on printers fails to quell doubters.
MC Hammer is developing his own search engine.Continue reading...
Posted by Shirley Brady on October 19, 2011 08:55 AM
Apple reports China as its second-largest market by sales after US. Apple stores will close for a few hours today for an employees-only memorial webcast celebrating Steve Jobs' life.
Amazon's IMDb sued for disclosing actress' real age, while digital deal with DC Comics irks rivals.
Audi-Ford price gap is widest since 1999.
Bank of America is no longer America's largest bank.
Deezer to launch music streaming service in more than 100 countries.
Diageo triumphs in alcohol brand battle.
Disney battles environmentalists at parks, while fans crash website in search of princess dolls.Continue reading...
Posted by Shirley Brady on October 18, 2011 12:36 PM
Microsoft this week rolled out its first multi-product global holiday ad campaign. The commercials, running in 35 countries through January, integrate an array of Microsoft branded products — Windows, Windows Phone, Kinect for Xbox and Office — targeted at families.
The 30-second TV spot above (which debuted during Sunday Night Football) is called "Epic Share." It features a dad playing Dance Central 2 on an Xbox 360 with Kinect as his teasing kids capture his "tech-no" dance moves on a Windows Phone, before using Windows editing software to share the footage.
The second holiday spot — "Dog.PPT," below — features a boy giving a PowerPoint presentation to his skeptical parents on why the family needs a dog, which inspires his father to try his own presentation.Continue reading...
Posted by Mark J. Miller on October 17, 2011 01:22 PM
When it comes to advertising dollars, TV still rules the roost. According to eMarketer, $60.5 billion per year is spent on television ads. So online video ads, which pull in $2.2 billion annually from advertisements, have a long way to go.
YouTube is trying to figure out ways to get there, according to the New York Times.
“We would love YouTube to be a much larger part of brands’ advertising budget and mix in the next year and the future than it is today,” said Lucas Watson, who was hired as YouTube’s vice president of online video global sales from Proctor & Gamble in June, the Times reports.
Watson was P&G’s head of digital strategy and brought with him digital marketing knowledge as well as info on the packaged-goods industry, a sector that has been slow to advertise online.Continue reading...