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brand news

In the News: Groupon, Kardashian, Olympus & more

Posted by Dale Buss on December 15, 2011 09:04 AM

Brands to Watch

American Airlines cuts flights, says not related to bankrupcy filing.

Avon looks to a new CEO to reinvigorate culture.

Chevron and Transocean encounter government suit over oil spill in Brazil.

Clint Eastwood signs on for E! reality show with his family.

Facebook tests coupon ads; embraces clean power following Greenpeace pressure.

First Solar scales back as demand for solar panels slumps.

Ford promises its new hybrids will leap ahead of Prius in fuel efficiency.

Groupon gets faint IPO support from its underwriters.Continue reading...

video killed the _____ star

Netflix Easter Egg? Sale Rumors Swirl

Posted by Sheila Shayon on December 13, 2011 04:10 PM

“Netflix will be sold by Easter,” Porter Bibb, managing partner at Mediatech Capital Partners, told Bloomberg News. "I am hearing very serious rumblings from inside Verizon that they are very serious about either Netflix or something similar."

A deal with Verizon would put sorely needed cash in Netflix’s pocket as international expansion is on hold while the company staggers to regain profitability, reeling from a disastrous 2011, which saw a number of mishaps for the video rental/streaming brand.

After hiking subscription rates 60% in July, a customer revolt led to an ill-fated attempt at restructuring their DVD and streaming plans with the planned (then abandoned) launch of Qwikster, which sent nearly one million subscribers into exile; so they un-restructured but still lost close to 800,000 customers.Continue reading...

brand news

In the News: Tiger Woods, Super Bowl, Samsung & more

Posted by Dale Buss on December 5, 2011 09:02 AM

In the News

Arnold Palmer re-brands for a generation who never knew the golfing legend.

Audiovox rebrands to Voxx International.

BlackBerry-maker RIM warns about profit outlook.

BMW and Mercedes-Benz race to the wire for 2011 luxury-sales crown in U.S.

Boeing takes its Dreamliner on a "world tour."

Chick-fil-A spat with t-shirt maker hits the New York Times.

Corona brings beach experience to London.Continue reading...

branded entertainment

Hyundai Channels Shakespeare, With Help From Joseph Fiennes and Devlin

Posted by Sheila Shayon on November 10, 2011 01:10 PM

Leading British actor Joseph Fiennes, renowned for his rendering of Shakespearean language, recently teamed up with rising grime scene rapper Devlin to orchestrate Sonnet 129, the Bard’s most famous, as seen above (high volume recommended!).

The challenge: find common ground between Shakespearian poetry and modern street language. The result, to be featured on Devlin's next album, is part of the New Thinkers Index, an interactive digital campaign from Hyundai, resonant of their brand positioning, "New thinking, new possibilities."Continue reading...

games people play

Jeep, Mountain Dew Answer Call of Duty with Epic Trailers

Posted by Michael Waltzer on November 7, 2011 05:45 PM

Proof that video game trailers are as big a deal as a new movie opening? The trailer above, promoting EA's Need for Speed game (in stores Nov. 15), is seen "through the eyes of Michael Bay." EA tapped the Hollywood action director's special way with SFX to amp up the buzz for the new game, and — from the sound effects, to the cinematography to the close-ups to the visual effects — Bay delivers everything an action fan, movie or gaming, would want in a movie trailer.

But even bigger is the video game launching at midnight tonight, Call of Duty: Modern Warfare 3, which brings out some other entertainment big guns: Avatar star Sam Worthington, comedy actor Jonah Hill, and even the Orlando Magic's Dwight Howard. The trailer, which you can watch below, features Jonah and Sam in a live action version of the game.Continue reading...


Microsoft Touts the Kinect Effect as Part of Global Holiday Ad Campaign

Posted by Sheila Shayon on November 2, 2011 05:28 PM

On Nov. 4, 2010, Microsoft launched Kinect worldwide. A year later, a new Microsoft commercial, above, showcases the 'Kinect Effect,' showing how its motion-controlled gaming device has evolved into a product with much broader potential social impact.  

“We started with a sensor that turned voice and movement into magic. We thought: "This will be fun to play with" and it was. Something amazing was happening, the world was starting to imagine things we hadn't even thought of,” says the V/O from Oscar-winner Forest Whitaker.Continue reading...

brand news

In the News: Pringles, Facebook, Dodgers & more

Posted by Dale Buss on November 2, 2011 08:55 AM

In the News

P&G delays $1.5 billion sale of Pringles.

Facebook struggles to get advertisers to pay for exposure.

Los Angeles Dodgers are for sale, owner Frank McCourt confirms.

Apple sees new CEO Tim Cook make it his own.

Bank of America blinks and withdraws $5 debit-card fee.

Bloomberg Businessweek ad campaign pitches personality.

BMW may see profit lead evaporate as new 3 Series eats into earnings and is topped by Mercedes-Benz in U.S. October sales.Continue reading...

brand news

Brands to Watch: Google+, Kodak, MC Hammer

Posted by Shirley Brady on October 20, 2011 06:16 PM

Brands to Watch

American Airlines deemed most hated airline on social media.

AT&T may unload MetroPCS.

BMW takes luxury auto sales crown in US.

Delta expands "economy comfort" brand to entire fleet.

Google aims to make search more social and dynamic.

Google+ to launch brand pages "imminently."

Kodak's bet on printers fails to quell doubters.

MC Hammer is developing his own search engine.Continue reading...

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