Posted by Sheila Shayon on April 9, 2010 11:32 AM
TED’s tag line is “Ideas worth spreading,” and it has been doing just that since founded by Richard Saul Wurman and Harry Marks in 1984. An annual conference event since 1990, Wurman left following the 2002 conference, and the owner/curator now is Chris Anderson, whose Sapling foundation acquired TED in 2001; he hosted his first TED in 2003. TEDTalks debuted online in 2006.
TED.com has become the ‘Who’s Who’ of technology, entertainment, and design. TEDTalks are available free on TED’s website, and on iTunes, YouTube, and most recently a free iPhone app. The archive now exceeds 600 talks viewed more than 230 million times worldwide since launch in 2006.Continue reading...
Posted by Sara Zucker on April 6, 2010 07:05 AM
Toyota may pay $16.4 million due to faulty pedals. [LA Times]
A past owner could save Publisher's Weekly. [Daily Finance]
CareerBuilder still faces flack for its Super Bowl commercial. [NY Times]
Ikea helps Oxygen promote its reality show. [Brandweek]
Casa Sanchez offers tacos in exchange for tattoos. [Consumerist]
Easter purchases helped boost revenue for Walgreens. [AP]Continue reading...
Posted by Sara Zucker on April 2, 2010 07:56 AM
DirecTV can now track police information. [Consumerist]
Apple should update censors for its iTunes material. [Boston Herald]
Verizon is slashing Palm Pixi and Pre prices. [NY Times]
Dov Charney disagrees, but American Apparel is doing poorly. [LA Times]
GameSpot, Univision join forces for a new gaming site. [Adweek]
Jennifer Hudson is the new face for Weight Watchers. [AP]Continue reading...
Posted by Sara Zucker on March 30, 2010 04:05 PM
In response to Apple's dominant and enviable success in recent years, competitor Sony plans to take its electronics brand to the next level. The makeover, however, will look strikingly familiar to the folks back at Apple.
Sony, a company that once contended with the elite players in the technology field, has seen decreased sales recently due to lack of innovation. And now Sony wants to change its reputation by rolling out upgraded products and programs – it's just too bad that they look disconcertingly similar to already-on-the-market Apple offerings.Continue reading...
Posted by Sheila Shayon on March 26, 2010 02:51 PM
If you are shopping for a new home or property, augmented reality, A.R., is the new way to go.
“Mobile is well suited for searching for homes that are for sale, because you’re out and about. It’s a very compelling partner to desktop search. People use the Web on Mondays and Tuesdays, and use mobile search on weekends,” says Leslie Tyler of ZipRealty. “The feedback we’re getting is that customers want all of the features from the Web in their hands."
ZipRealty.com in Emeryville, California, uses proprietary A.R. technology in an iPhone application called HomeScan. House photos, interior and exterior, value and size projections, and neighboring properties are all delivered live with the point of your phone’s camera. “As opposed to seeing the home as a pin on a map, you get it in 3-D. It’s the same info. But the experience of looking at it is more interesting,” continues Tyler.
ZipRealty’s daily web page views have jumped 150 percent since HomeScan’s debut, and is one of the favorite free downloads from iTunes App Store.Continue reading...
Posted by Sara Zucker on February 25, 2010 06:19 AM
Now that he is unemployed, Conan O'Brien has more time to tweet. [AP]
Kimberly-Clark now tells bedtime stories to its GoodNites consumers. [Brandfreak]
Yelp must soon defend its practices against claims of extortion. [Econsultancy]
Saks is counting on its outlets and online sales to increase profits in 2010. [Daily Finance]
Myspace is experimenting with a new "in-steam" advertisement program. [Adweek]
Fashion Delivers for Haiti is $5 million away from reaching its donation goal. [WWD]Continue reading...
Posted by Tim Fielding on February 16, 2010 03:20 PM
Publishers are wary about Amazon’s $9.99 price point for Kindle e-books, and wonder how the inventive brand plans to profit from such a pricing model – and who stands to benefit in the long run.
Before Kindle, Amazon never belonged in the gadget business. It sold gadgets, but that was distribution. It also sold music – both physical and digital – but it never went up against the iPod (Microsoft’s lamentable Zune being enough already).
Eventually, Amazon launched the Kindle because its brand is synonymous with books and because nobody else was doing it – there was an opportunity to open up an ancillary market. The decision heralded a bold move for Amazon, of course, with no guarantees. Yet innovation is part of Amazon’s brand, and risk-adverse publishers that stand to gain immeasurably from such pioneering should look at their own efforts to do so much as develop a Blackberry app before complaining about Amazon’s tactics.Continue reading...
Posted by Barry Silverstein on February 11, 2010 02:11 PM
Now that the histrionics surrounding the debut of Apple's iPad have fizzled into a rational, and often uninspired, discussion of the device’s actual merits and shortcomings, Apple is left with the iReality of the iPad. Reviews are mixed, but the brand is being proactive about taking the lead regarding the public conversation.
In what may be construed as an attempt to reignite buzz about the iPad – which will be available in April – Apple is planning to sell US television shows for $1 on its newest device. That is half of the current iTunes price, according to Financial Times. Not all of the television networks – some of which continue to remain steeped the paradigms of yesteryear – are happy about the move; however, at this point it remains unclear how many shows will actually be available.Continue reading...