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Insecure Droid Hates iPhone For Being Beautiful

Posted by Stephanie Startz on December 8, 2009 03:41 PM

The Droid has been hankering for a fight with the iPhone for some time, but with this latest ad the smartphone gives itself a black eye.

Verizon’s ad, titled “Pretty,” says that the iPhone is a “digitally clueless beauty pageant queen” and a “Princess,” where the Droid is a phone that “does” things like “rip through the web like a circular saw through a ripe banana.”

However, with its pretty vs. practical posturing, the Droid admits that when it comes to the looks department, it’s, well, a little rough around the edges. Or rather, dull. Boring. A big black square. The Droid asks consumers to choose between style and performance, which might cause some consumers to think, “Why can’t I have both?”

Therein lies the problem for the Droid. Soon, consumers can have both. As new Android smartphones set to flood the marketplace in 2010 the Droid will find itself squeezed in a competitive market. Add to the mix the Google Phone and the iPhone-on-steroids and the Droid may begin to wish it had spent a little more time in the salon and a little less time tearing down walls.

Silly robot, design matters!

Comments

percy chow United States says:

Stephanie - excellent article and reference to the Trix Rabbit!  Tong

The ad... hmmm... as I watched it, it reminded me of a spiteful school kid trying to overcome their shortcomings by taking jabs at the hot guy or girl in the school for being pretty...

Problem was/is (like in real life)... sucks when that hot guy/girl also happens to be the valedictorian!

Apple has (for the most part) always had "pretty" products, but what's built the 80%+ brand loyalty has been the simple fact that is makes the handful of basic features you WANT it to do, done VERY well.

December 9, 2009 12:07 PM #

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