Posted by Stephanie Startz on December 8, 2009 03:41 PM
The Droid has been hankering for a fight with the iPhone for some time, but with this latest ad the smartphone gives itself a black eye.
Verizon’s ad, titled “Pretty,” says that the iPhone is a “digitally clueless beauty pageant queen” and a “Princess,” where the Droid is a phone that “does” things like “rip through the web like a circular saw through a ripe banana.”
However, with its pretty vs. practical posturing, the Droid admits that when it comes to the looks department, it’s, well, a little rough around the edges. Or rather, dull. Boring. A big black square. The Droid asks consumers to choose between style and performance, which might cause some consumers to think, “Why can’t I have both?”
Therein lies the problem for the Droid. Soon, consumers can have both. As new Android smartphones set to flood the marketplace in 2010 the Droid will find itself squeezed in a competitive market. Add to the mix the Google Phone and the iPhone-on-steroids and the Droid may begin to wish it had spent a little more time in the salon and a little less time tearing down walls.
Silly robot, design matters!