Interbrand IQ: The Best Asian Brands Issue

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Headline Roundup: Platinum Brands

Posted by Stephanie Startz on November 9, 2009 08:43 AM

Kraft makes £9.8 billion hostile takeover bid for Cadbury today. [WSJ]

Retailer holiday ad spending increases, starts earlier. [WSJ]

Verizon will spend $100 million on the Droid campaign. [AdAge]

Apple to sell $99 iPhone to compete with Verizon Droid. [dbtechno]

With iPhone in its stable, Orange envisions a brand revitalization. [Times of London]

After successful GQ introduction, Conde Nast plans more Chinese magazine launches. [WSJ]

Novartis buys 85% stake in Chinese vaccine maker. [WSJ]

(More headlines: Ruby Tuesday's, Cadillac, ammunition.)

Ruby Tuesday's undergoes $100 million campaign targeting upscale clientele. [NY Times]

For recession's tail end, brands maintain focus on value, frugality. [WSJ]

The Silver Brand: Ammunitions undergoes branding magic. [NY Times]

Can the snood save Christmas (sales)? [WSJ]

Chrysler's brand roadmap. [Automotive News]

Cadillac's identity is sky high while auto sales are down. [NY Times]

Manischewitz wine debuts line of foodstuffs. [NY Times]

Steven Tyler quits Aerosmith to focus on "Brand Tyler." [Guardian]

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