brand news
Posted by Stephanie Startz on December 18, 2009 09:02 AM
RIM posts strong sales, Palm's figures dip. [WSJ]
Firestone tires rekindles its relationship with Major League Baseball. [NY Times]
Infant deaths are linked to Simplicity brand cribs. [NY Times]
Buoyed by a stronger brand and efficiency, Coke raises 2009 earnings estimate. [WaPo]
Chrysler expects brand image makeover to take two years. [WSJ]
The PGA Tour estimates Tigergate will cost the association $220M. [Warc]
Nike's 2nd quarter showed weak sales, 4% decline. [WaPo]
Ernst & Young to pay SEC $8.5M in accounting fines. [NY Times]
Kohl's and Target top "favorite retailer" poll. [BrandWeek]
Actress Diane Kruger is the new face of L'Oreal Paris. [NY Post]
Simon Fuller launches "American Idol" show for the web: "If I Can Dream." [NY Times]
Stoli Vodka reinvents itself as daring. [Portfolio]
Mobile phones assist holiday shoppers scan prices. [NY Times]
Taco Bell to open first store in India next year. [Warc]
More about: RIM, Firestone, Major League Baseball, MLB, Simplicity, Coke, Chrysler, PGA, Tiger Woods, Nike, Ernst & Young, SEC, Kohl's, Target, L'Oreal Paris, Diane Kruger, Simon Fuller, American Idol, If I Can Dream, Stoli, Taco Bell, India