chew on this
Posted by Dale Buss on January 20, 2010 03:15 PM
The Naked Pizza brand is all about nutrition and healthy eating. “Simply the world’s healthiest pizza,” the New Orleans-based chain boasts on its website. Its pies are all natural, and offer fewer calories, prebiotics, multi-grain crusts, more protein and less fat as well as better taste than other pizzas, Naked says.
So as co-founders Randy Crochet and Jeff Leach dive into nationwide franchising, you’d think they’d want to grease the pan for their venture in the potentially huge market of New York City, right?
Well, not exactly. Naked Pizza’s management has joined many New York City chefs in criticizing Mayor Michael Bloomberg’s new plan to cut the amount of salt in packaged and restaurant foods sold in Gotham by 25 percent over the next five years.
After defending the ancient value of salt, the company’s recent blog post rips into the health case against it.
“Despite the associations between obesity, heart disease, hypertension, diabetes, and high levels of cholesterol and triglycerides, public health officials blame salt,” the post says, as part of its discussion of the various physiological associations – and lack of connections – with salt. “That’s like saying you’re an alcoholic because your drink too much. Something else is going on.”
At least that’s one view from the Big Easy of New York City's nanny-statism.