Does social media have value?Can Twitter, Facebook, and Foursquare really boost a brand's value?
Alice In Wonderland This film’s phantasmagorical landscape offers plenty of imagination, but zero brandcameos.
Wonder BreadA slice-by-slice look at this storied American brand's website.
Bacon SaltThis tasty brand is spicing up new categories of artificial flavors.
The Ultimate Marketing Alliance How a unique union of market leaders cut market research costs in the shadow of the recession.
Gianine RothschildAn interview with the creative co-founder of Pookie, a lip balm and skin lotion brand.
Beyond Mad Men: It's Time for Brand SchoolRex Whisman on Generation Y and the lessons the branding industry can learn from Mad Men.
All Customers Are IrrationalA marketing book about the human subconscious and how it makes us behave.
Heartbrake HotelsLaura Fitch on Beijing's oversupply of high-end hotels.
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