Interbrand IQ: The Best Asian Brands Issue

rss

brand bites

How Not to Market Your Brand, Friday Edition

Posted by Abe Sauer on May 21, 2010 11:55 AM

It's Friday, so time for another edition of Brand Bites, starting with Foot Locker UK going all S&M for sneaker fetishists, above. Also:

- A tip (make that "plea") to brand marketers: Don't use Hitler to sell your clothing line to teens - or anyone, for that matter.

- China is not a huge fan of the iPhone. WSJ ponders why.

- Panera Bread tests eatery with a unique pricing model: free.

- An angry dad's open letter to Pampers' beleaguered PR team.

- India's new anti-smoking ads: Influential or insane?

- Judge says "Victor's Secret" sex shop is cheeky, but a trademark violation. No word on Victoria Secret's Twitter page.

- Wild birds deem organic movement for the birds.

- First YouTube viral hit to hit the big screen: Winnebago Man, opening July 9th. Warning: it's "colorful" (NSFW, profane).

- Adobe software ads that should be.

- Product naming FAIL: Would you carry a Schitbag?

- Cool packaging, questionable name. That's Effen Vodka.

- Marc Jacobs promotes his men's fragrance. In the buff.

- Dodge Caravan's new "Turncoat" commercial, below, leaves viewers saying "?!"

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein