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P&G Woos Moms Back to Pampers

Posted by Shirley Brady on May 21, 2010 08:00 AM

P&G seeks to regain trust of moms by tapping mommy bloggers to defend Pampers Dry Max.

BP's MD Bo Dudley hopes to shut off leak by next week, continues efforts and challenges estimates as oil spill advances.

British Airways is having a tough year.

Dish Network threatens to launch rival to Weather Channel in US.

Facebook and MySpace confront privacy loophole.

Fox News targets Latinos with new online campaign.

Jeep Grand Cherokee relaunches today as "symbol of the new Chrysler."

Lance Armstrong and other accused cyclists deny Floyd Landis doping claims.

Fortune Brands renovates its home improvement brands.

Lucky Brand restyles denim biz with new CEO and mission.

Nike shuffles marketing execs, including new head of emerging markets.

PepsiCo plans to invest an additional $2.5 billion in China.

Sony opens up to open source.

Toyota and Tesla partner on electric cars as Toyota addresses congressional critics.

Tweetie rebrands as Twitter for iPhone.

Twitter asked (but refuses) to divulge user names.

Yahoo announces its World Cup plans (and partners with Nokia?)

Allsaints Spitalfields brings brand of Brit fashion to New York.

Bravo pay TV channel rebrands in the UK.

Dyson fights social media criticism.

ShopNBC to get new name and look as it faces NBC-ya-later.

Versus brand reinvigorated for Versace by up-and-comer Christopher Kane.

US TV networks' upfront presentations are done and recapped.

US movie tickets hit $20 benchmark with Shrek 4 screenings in NYC.

WSJ: In 2012, e-books will represent 25% of all books sold.

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