brand news
Posted by Shirley Brady on June 2, 2010 12:30 PM
NBCU head Jeff Zucker will reportedly step down, post-Comcast merger, with a $30M exit package (reports News Corp.'s media outlets). Comcast COO Steve Burke, a Disney/ABC veteran, is the lead contender to succeed him.
BP's Gulf operation hit a snag today; while director James Cameron was consulted about the oil spill in the Gulf. Seriously.
Diet Coke is promoting its European "Love it Light" campaign on Facebook.
Ford is extending its custom graphics program to all models.
Four Seasons cuts amenities but seeks to protect brand.
Google bought Invite Media while Google Ventures invested in Miso, a social TV app.
Juicy Fruit's viral Serenading Unicorn campaign offers a choice of cheesy tunes to send to friends.
Rolls-Royce is skewing younger to primarily appeal to Chinese entrepreneurs.
Samsonite celebrates turning 100 with new online campaign.
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