social media
Posted by Shirley Brady on June 7, 2010 02:15 PM
A new survey of brands on social media finds Starbucks to be the most popular consumer brand on the social Web, based on an analysis that indexes consumer brands against the most popular personal brand on the planet: Lady Gaga.
UK-based Famecount took a snapshot on June 2nd of brands' followers on Facebook, Twitter and YouTube to come up with its ranking, a quantitative snapshot with no qualitative look at how brands engage with their fans, followers and subscribers across the social Web.
Starbucks came in #1 among consumer brands by having 7.4 million Facebook fans, 901,925 Twitter followers and 6,509 YouTube subscribers. American brands dominated the top 10, with Red Bull the only non-US brand to make the top 10.
The June 2nd snapshots follow. For Famecount's current rankings, click here for consumer brands and here for media, sport and game brands.
Top 10 Consumer Brands on Social Media
Ranked by Famecount Index Across Facebook, Twitter and YouTube
June 2nd 2010
| Brand |
Facebook
Fans
|
Twitter
Followers |
YouTube
Subscribers |
Famecount
Index |
| Starbucks |
7,418,108 |
901,925 |
6,509 |
69.65% |
| Coca-Cola |
5,677,304 |
27,544 |
6,967 |
53.74% |
Whole
Foods Market |
256,832 |
1,762,983 |
1,346 |
48.38% |
| Skittles |
4,653,608 |
2,525 |
708 |
48.28% |
| Oreo |
4,585,138 |
1,399 |
7,393 |
48.05% |
| Red Bull |
4,059,216 |
45,849 |
68,275 |
47.35% |
| Zappos.com |
50,270 |
1,689,744 |
1,321 |
46.32% |
JetBlue
Airways |
216,029 |
1,599,302 |
319 |
45.96% |
| Dell |
174,170 |
1,563,748 |
3,897 |
45.34% |
| Woot |
17,547 |
1,631,340 |
N/A |
45.31% |
Top 10 Media, Sport & Game Brands on Social Media
Ranked by Famecount Index Across Facebook, Twitter and YouTube
June 2nd 2010
| Brand |
Facebook
Fans |
Twitter
Followers |
YouTube
Subscribers |
Famecount
Index |
Texas
Hold ‘em Poker |
18,951,978 |
135,234 |
1,017 |
98.20% |
Mafia
Wars |
12,104,521 |
86,149 |
N/A |
78.47% |
| Facebook |
9,501,519 |
242,535 |
799 |
71.09% |
| CNN |
900,361 |
3,111,930 |
18,079 |
66.26% |
| Twitter |
308,235 |
3,236,102 |
N/A |
64.88% |
| NBA |
2,455,805 |
1,894,574 |
182,184 |
63.38% |
Family
Guy |
7,971,670 |
7,958 |
N/A |
63.20% |
The Twilight
Saga |
6,061,066 |
310,347 |
219,649 |
62.61% |
| Google |
1,285,468 |
2,264,335 |
153,025 |
61.89% |
| The Onion |
707,828 |
2,234,850 |
270,078 |
61.41% |
| iTunes |
3,724,142 |
1,472,361 |
N/A |
60.87% |
More about: Social Media, Facebook, Twitter, YouTube, Apple, CNN, Coca-Cola, Dell, Family Guy, Google, JetBlue, Lady Gaga, NBA, Oreo, Red Bull, Skittles, Starbucks, Whole Foods, Woot, Zappos
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