Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: Coca-Cola Gets More Social

Posted by Shirley Brady on June 10, 2010 08:00 AM

Coca-Cola cuts websites to expand on social media outreach (explained above) such as its Open Happiness tour.

Accor Group demerges core businesses, rebrands Accor Services to Edenred but keeps Accor Hotels.

Disney spends $1 billion overhauling theme park in Anaheim, CA.

Ford Explorer rolls out inflatable seatbelts for kids and seniors this summer.

GM kills Chevy as a brand nickname for Chevrolet.

Glam Media launches GlamAdapt as rival to Google Doubleclick.

HP sued, accused of stealing printer cartridge technology.

Google adopts white logo for personalized homepage.

Mercedes-Benz ramps up design arm, Mercedes-Benz Style.

Morgan Stanley's Internet Trends 2010 puts mobile Web at #1.

Subway battles salmonella outbreak in Illinois.

Tata Motors will build Jaguar cars and Land Rover SUVs in China.

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein