Nike "Writes the Future" with Robinho

Posted by Shirley Brady on June 29, 2010 05:00 PM

As BBC Sports blogger Paul Fletcher notes, "Manchester City misfit Robinho might have failed to justify his £32.5m billing in the Premier League but in South Africa he is a pivotal part of Brazil's campaign to win the World Cup for the sixth time."

He's also a pivotal part of Nike's latest entrant in its viral smash Write the Future World Cup 2010 campaign, which debuted during last night's rousing 3-0 Brazil-Chile game. Robinho and his team-mates face the Netherlands in the quarter-finals on Friday.

Will Nike's much-buzzed footwear shoo Brazil into the semi-finals? And will they protect Robinho from the (as Abe Sauer notes) Write the Future curse?

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Comments

A Sauer says:

They better hope so, since all of the original cast of "Write the Future" has written them,selves some early departures. In a few cases, in embarrassing fashion.

June 29, 2010 10:08 PM #

Shirley Brady (editor, brandchannel) says:

Right you are, Abe! Meant to note your piece above, now added:

www.brandchannel.com/.../...The-Future-Cursed.aspx

June 30, 2010 05:43 PM #

Comments are closed