Posted by Dale Buss on July 21, 2010 09:00 AM
Brands in the news:
Apple greets “phenomenal” second-quarter sales results, including 3 million-plus iPads sold.
Burger King ad gets rapped in the U.K. for overstating burger size.
Denny’s turns to new CMO for brand revival.
EA Sports counts on regional spice in new NCAA Football game campaign.
Fiat reorganizes to accommodate Chrysler takeover.
Genentech receives FDA rebuke on popular cancer drug Avastin.
Jennifer Aniston launches her first fragrance exclusively at Harrods today.
Johnson & Johnson gets hit with a federal subpoena over possible contamination of over-the-counter brands.
Michelle Obama’s childhood-obesity campaign adds Major League Baseball players.
Pepsi's pro-social campaign around the Gulf Oil spill receives accolades.
Sharp wants to puncture the e-book market in tandem with Verizon.
Toyota faces a new safety probe, this time over steering-relay rods.
USA Network leverages “Characters” marketing into new blog.
Yahoo struggles to find bright side of display-ad recovery.