Look Up: It's Stefan Sagmeister for Levi's

Posted by Shirley Brady on July 28, 2010 11:00 AM

Levi's tapped New York guru Stefan Sagmeister to draw pedestrians' eyes upward. His interactive billboard is now spinning gears (and heads) in downtown NYC, at the corner of the city's Houston and Lafayette streets. The theme relates to Levi's ode-to-work summer 2010 campaign.

More about: Advertising, Fashion, Levi's, Stefan Sagmeister

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Comments

Lisa says:

This billboard is design genius! Love it.

July 28, 2010 08:03 PM #

Shirley Brady says:

So's Sagmeister - if you haven't seen:

http://www.youtube.com/watch?v=eZp-H9g_jeY

July 28, 2010 11:32 PM #

Shirley Brady says:

So's Sagmeister - if you haven't seen: http://www.youtube.com/watch?v=eZp-H9g_jeY

July 28, 2010 11:31 PM #

Ilana says:

Sagmeister has a new designer that created this for his shop - the word is she is wildly talented.

July 29, 2010 07:47 AM #

Shirley Brady says:

I'm sure she is! Of course "Stefan Sagmeister" refers to his firm - wonder if they still take a mandatory year off every 7 years?

http://www.youtube.com/watch?v=MNuOmTQdFjA

July 29, 2010 07:50 AM #

NY web Design Company says:

Good video, Designer has the creativity....that's why she is talented.

July 30, 2010 07:33 AM #

Comments are closed