Avery Dennison Labels Itself Innovative

If you think a company that makes labels doesn't innovate, think again.

At this week's Labelexpo 2010 trade show, self-adhesive label company Avery Dennison unveiled several new innovations, including (as you can see above) its new Curve Appeal system and Fasson Curvy film labels, designed to embrace complex curved surfaces, so packaging designers can create labels for a whole new range of bottle shapes and sizes that can be used to differentiate brands on store shelves.

It also unveiled ThinStream, a product that combines an ultra-thin PET liner material with patented machine technology to enable production of the ultra-thin label materials, so liner waste can be reduced by about 50%. And the brand's latest next-generation adhesives were demonstrated, showing how it's meeting other brands' increasing demand for clear labeling in the beer and beverage category, especially on irregular and large size containers.

Within the past year, Avery Dennison launched such products as Flexis pressure-sensitive valve technology that eliminates the need to slit or lift a microwave meal cover during cooking, OmniCube, which promotes night-time visibility of street signs, and Avery NoteTabs, durable, removable tabs that can be written on and used as dividers to customize such items as notebooks and cookbooks.

Avery Dennison also launched Greenprint, a green scorecard based on life cycle analysis tools, to help apparel retailers quantify key environmental consequences of their trim and packaging design decisions, as well as sophisticated label and data management solutions to help retail manufacturers better protect against counterfeiting.

Founded 75 years ago by inventor R. Stanton Avery, the $6 billion Avery Dennison is responsible for Crack-N-Peel labels, peel-and-stick U.S. postage stamps, content-insensitive RFID labels, heat transfer label technology for garments, and other innovations that consumers take for granted.