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In the News: BP, GE, Tata, Yahoo

Posted by Dale Buss on October 15, 2010 09:00 AM

In the News

Apple tries to crack the code for China, as Verizon Wireless prepares to start carrying the iPad in the U.S.

BP stations in the U.S. are looking to rebrand, presenting a challenge for new CEO Robert Dudley.

Cadbury introduces "Most pampered bar in the world" campaign.

DoubleTree by Hilton rebrands globally.

Gap Inc. is focusing on international and online growth, CEO Glenn Murphy tells investors.

GE reports quarterly growth in orders after long drought.

GM, Chrysler and the Obama administration are challenged by dealer closings.

Google projects its display advertising business will hit $2.5 billion this year.

Huawei Technologies—the Chinese telecom equipment manufacturer—builds its brand with low-cost products using Google’s Android.

India's brand didn't benefit from hosting Commonwealth Games, according to some analysts.

LVMH brands' sales continue rebound.

Mattel earnings decline on fall of Fisher-Price brand.

Mazda drives new marketing approach with fresh vehicle designs.

NATO aims to reposition as "no longer the world's policeman."

News Corp. has reportedly been approached by private-equity firms exploring a bid for Yahoo, which mulls offers.

Pernod Ricard sells Renault cognac brand to Altia.

RIM encourages apps developers to come up with new ideas for the BlackBerry.

Schepps Dairy Brand is being put out to pasture.

Sol Melia brings upscale hotel brand to U.S.

Tata makes record-breaking gift to Harvard University.

Toyota India hires actor A.R. Rahman as face of its Etios model.

Toyota U.S. campaign touts safety and plans to introduce new Prius model in January.

Trident creates taxi-cab currency out of its Layers gum in new promotion

Wal-Mart loses ground to Target in competition to open urban stores, and intends to buy more locally grown produce.

Whirlpool launches ultra-eco washing machine.

Yuengling closes in on purchase of Memphis brewery.


Joy Pinkdent United States says:

BP is about to launch its new BPCares website. In a heated discussion with the board, BP marketers insisted in giveback to the retail operators to offset the hardships the operaters are suffering because of the spill.
BP promised that they will be very aggressive in promoting its new BPCares website. The domains that BP now owns are:

BP promised the marketers from the BPAMA that the website should be up soon after the upcoming convention.

October 15, 2010 10:37 AM #

Caitlin - BrandBucket United States says:

Great news update. Love that you organized it by brand name

October 15, 2010 01:03 PM #

steve rinehart United States says:

RE: the "comment" by Joy Pinkdent
Plug one of those BPCares addresses into your browser and you will be automatically redirected to a commercial website that sells hats.
Google "BPcares" and you will see this same comment all over the place, posted by different "names.

October 15, 2010 07:29 PM #

Comments are closed

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