social media watch
Posted by Sheila Shayon on November 17, 2010 03:00 PM
Alaska Airlines is in the news – and not for shuttling the Palins around.
A Canadian couple recently missed their flight tending to a baby diaper emergency. Forced to spend the night and fly another airline home, they launched a publicist-attention-getting blog called Alaska Airlines Hates Families, demanding the airline (famed for its 1980s spot above, and for Apolo Ohno's endorsement) reimburse their $1,038 ticket.
A blogosphere groundswell of sympathy erupted, but was ineffective until a front page story appeared in The Edmonton Journal. The airline wrote them a $1,000 check, hoping it would all go away, and a new blog post went up, titled "Alaska Airlines Does Not Actually Hate Families."
But residual negative PR continues to swirl and Alaska Airlines has been dubbed “family haters,” severely detrimental to any airline in these flier-unfriendly times, with everyone's nerves frayed by TSA restrictions and passengers protesting en masse (as happened today to Ryanair).
Staying upbeat on Facebook and Twitter, Alaska Airlines' PR team is trying to smooth the roiled waters of a sullied reputation. Time for a cameo on TLC's new hit show?