brand bites
Posted by Abe Sauer on December 17, 2010 12:00 PM
• Hot on the heels of its turkey inferno Thanksgiving safety video, State Farm warms up Christmas with a slightly more mellow holiday blaze (above).
• Photos emerge of Ford's 2012 Mustang Cobra Jet. Vrooom!
• The barefoot running movement may be a threat to Nike. Or not.
• R.I.P. Karen Sortito. A branding pioneer who spearheaded one of the most successful product placements ever: BMW Z3 in James Bond Goldeneye.
• Facebook intern Paul Butler maps the world, as seen by Facebook.
• Retail disguised as fun uses text messaging to sell artists' wares.
• Nineteen girls, one Smart Car.
• Urban Outfitters continues to be bad at fonts.
• The most overused profile terms (to avoid) on LinkedIn: "Dynamic." "Team player."
• Chevrolet Sonic will rebrand as the Aveo in 2012.
• Texas Rangers asks fans if they feel the team's brand is "being real".
• Sigh. Here's your Four Loko holiday gift guide. • And finally, an honest fitness ad (via Copyranter):
More about: Brand Bites, BMW, Chevrolet, Facebook, Ford, Four Loko, James Bond, Nike, Smart, Smart Car, State Farm, Texas Rangers, Urban Outfitters, Product Placement
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