brand news
Posted by Dale Buss on December 20, 2010 09:00 AM

AT&T invests in 4G spectrum.
Best Buy tests sales of health and fitness products.
BMW and Daimler experiment with upscale rent-by-the-ride in Europe.
CNN’s new chief dives in as Larry King goes out on top.
DirecTV pioneers "addressable" targeted TV commercials amid privacy concerns; settles fraud complaints; and rebrands three regional sports channels to ROOT Sports.
Dish Network ventures into 3D TV.
Disney tops weekend box office with Tron: Legacy and tests new DVD release strategy.
Honda's Acura seeks its luxury identity.
Google endures rocky start for its TV venture.
Macy’s, Target and Toys R Us boast some of the best holiday ads by retailers.
NFL dominates TV ratings.
Oprah Winfrey's OWN Network debut on Jan. 1 may be her riskiest bet yet.
Sony increases marketing spend in India by 40%.
Uniqlo makes global push.
Walgreens reaches out with flu shots for the disadvantaged.
WikiLeaks founder Julian Assange sees tables turned.
And Simon Cowell is bidding for “world domination.”
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