eBay's New App a Virtual Fitting Room

Posted by Shirley Brady on February 1, 2011 12:30 PM

eBay's new fashion app for the iPhone is a first of a kind for the brand. Using augmented reality and powered by Total Immersion, it delivers a personalized shopping experience where shoppers can browse and virtually "try on" items from the world's largest online selection of new, designer, branded and vintage merchandise. The brand also recently announced it gave almost $55 million to non-profits in the US and UK last year.

More about: eBay, Online, e-Commerce, Apps, Augmented Reality, Total Immersion, Corporate Citizenship, Mobile Commerce, Corporate Social Responsibility

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