Even if you're not ensconced in a relationship, Valentine's Day is the perfect time to hone in on the social heat in your 'hood — and Heat Tracker is there to serve.
The iPhone and iPod Touch app was developed by Draftfcb Chicago, and is powered by Foursquare.
“There is a great deal of check-in data available in the social space, but we don’t believe any other location-based applications can visually show where you should go based on the number and gender of people who are already there,” said Kevin Drew Davis, EVP, group creative director of digital at Draftfcb. “Whether straight or gay, why waste your time going where the action isn’t?”
Heat Tracker uses Foursquare’s check-in data to identify the number of males and females at nearby locations, ranked in levels of “hotness”— Cold, Warm, Warming Up, Smoking Hot or On Fire.
Users can search by gender, distance and type of location (nightclub, restaurant, grocery store, gym, etc.) — anywhere in the world, and share Heat Tracker information with friends on Facebook and Twitter.
The app also integrates Yelp Reviews by location. On top of the obvious social benefits, Heat Tracker provides hot data for brands in formulating campaigns.
“Heat Tracker will enable us to determine a wealth of behavioral data about users’ check-in and venue preferences, how they interact with advertising in our app, and the popularity of certain types of businesses and activities regionally,” commented Patrick Moorhead, SVP, director of mobile platforms at Draftfcb.
Find out more in the video below.
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