Charlie Sheen attracts 500 new followers per second as he gets ready to bring the crazy to Twitter. Update: he tweeted! And uploaded a twitpic in his first tweet, no less. No word on how Naked Juice and Broguiere's Farm Fresh Dairy chocolate milk feel about being Sheen's "choose your vice" stand-ins.
In other celebranding news:
Bono swoops in to address Spider-Man on Broadway woes.
Bristol Palin is writing a book.
Christina Hendricks pitches Vivienne Westwood.
Emma Watson used as lure for Facebook "clickjacking" scam.
Eva Mendes is the latest brand ambassador for Reebok EasyTone.
Frank Rich swaps the New York Times for New York magazine.
Justin Bieber turns 17.
Katie Holmes sues Star magazine.
Kim Kardashian dons Bo Derek braids in new video.
Kirstie Alley leads new Dancing with the Stars cast.
Lindsay Lohan gives her first post-rehab interview.
Madonna likely won't care about nude pix exhibit after her Oscars outfit.
Olivia Munn rings the closing bell at the New York Stock Exchange.
Robert Pattinson tells Vanity Fair he admires ... Charlie Sheen.
Steve Jobs (who could have been a Sir) is rumored to be mulling an appearance at Apple's iPad 2 announcement.
And performers in a Motown tribute performance Monday night at the White House included Seal, the Jonas Brothers, Jamie Foxx, Sheryl Crow, Natasha Bedingfield, Jordin Sparks and John Legend, who taped this behind-the-scenes look: