Smartwater Riffs on Viral Videos With Jennifer Aniston, Puppies, Double Rainbows

The new spot from Smartwater aims to go viral by making fun of the elements that have become viral video cliches.

It features viral memes such as double rainbows; YouTube lip-syncher Keenan Cahill (a web savant); adorable puppies; cute babies doing adult things; a crotch kick, a parrot and slow-mo hair-tossing that recalls Aniston's earlier spots for the brand.

What it doesn't have: the suggested video title of "Jennifer Aniston Sex Tape," the obvious fast-track way to making this truly viral.

The YouTube video above has been locked to read 305 views (a tally disputed by the number of likes and dislikes) as a ploy to drive repeat views by getting people to come back and see how it's doing. Clever, but will it help boost Smartwater sales?

There's also a fake trailer, which garnered the comment, "Trying too hard" — agree?