branding together

Sony PS3 and Head & Shoulders Bring Joe Mauer to the Big Game

Posted by Shirley Brady on March 7, 2011 11:00 AM

In the latest example of a major brand's in-game advertising to reach gamers, Head & Shoulders has partnered with Sony PlayStation for the release of MLB 11 The Show — the #1 baseball game on the PS3. Featured in the promo: the Minnesota Twins' catcher Joe Mauer, whose fans are concerned about opening day as an injury keeps him out of spring training so far.

More about: Sony PlayStation, PlayStation 3, PS3, Head & Shoulders, P&G, Joe Mauer, MLB, Minnesota Twins, Sports Marketing, Videogame Advertising, Branded Entertainment, Baseball

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