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DQ Drives Mini Blizzard with MINI Giveaway

Posted by Shirley Brady on March 22, 2011 11:00 AM

Dairy Queen brings back Chad, its Blizzard spokesman, in a new series of web spots. He's promoting DQ's Mini Blizzard and a Facebook contest in a cross-promotion with MINI. The top six fan-created videos will win a 2011 MINI Countryman. (Sweet!) More details, plus DQ's MINI-series, below.

To enter the MINI giveaway contest, submit a brief video (up to 3 minutes in length) "depicting you doing a nice deed for someone that treats them in a BIG Mini Blizzard way" at dairyqueen.com/mini between now and April 30. Below, DQ's new webisodes featuring the promotion with Chad:

More about: Dairy Queen, DQ, Campaigns, Sweepstakes, MINI, Advertising, Collaboration, Contests, Food, Automotive, Facebook, Social Marketing

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