The two films vying for the top spot this weekend have more in common than it appears. One is about a teen boy and the other is targeted at teen boys.
Indeed, it's not hard to image Greg Heffley, protagonist of the sequel Diary of a Wimpy Kid: Rodrick Rules, being extremely amped up to see Sucker Punch, starring a harem of young starlets in a plot that appears to involve shooting guns while wearing as little clothing as possible. (Or as little as will still allow for a PG-13 rating).
Check out the movies' trailers below, and stay tuned for more on Monday. In product placement news this week:
• Earlier this week, we noted the release of the trailer for Morgan Spurlock's upcoming Pom Wonderful Presents: The Greatest Movie Ever Sold.
Later in the week, Spurlock was the focus of a long and glowing profile by Fast Company, which wrote a great article examining the use of brain scans in advertising and the creep of the practice.
While the magazine used examples of ads on the front page of The New York Times, it curiously failed to note, even in all the wink-wink jokes about "selling out" for Spurlock's film, that Fast Company itself has toyed several times with advertorial. For example, under the (small) tag "Sponsored Content," here are Fast Company advertorial pieces for both UPS and SAP.
Other product placement news of note:
• At top, check out the newly released 60-second "director's cut" of the Bud Light "product placement" Super Bowl spot.
• Taiwanese officials have outlawed paid product placement in in news and children's programming.
• MediaWeek has some early survey data on audience opinions of the arrival of product placement in the U.K.: "Exactly half of respondents to research conducted by YouGov think the arrival of product placement on their screens is neither a good nor bad thing. However, almost one quarter (23%) of consumers believe it's negative."
• Here is a compilation of product placement from the new video game Homefront, which we noted earlier for its rtrendy "Asian invasion" plot.
• One eagle-eyed YouTuber asks if the below is sly product placement of the LG Optiumus in the upcoming film Rio.
• Finally, the trailers for this week's two big releases. Is that an Oreo wrapper?