Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: BP, McDonald's, PepsiCo and more

Posted by Dale Buss on April 4, 2011 09:00 AM

In the News

BP seeks to resume drilling in the Gulf of Mexico.

Fox readies launch of Nat Geo Mundo Spanish-language channel.

IBM gets into the pharma business via nanotechnology.

Kraft extends “Real Women of Philadeophia” web series to tout cream cheese.

Mad Men is adding more commercial opportunities.

McDonald's brings Ronald back in new ads, and launches “McJob” marketing campaign as recruitment tool.

Nintendo reaches out to non-gamers with 3DS.

PepsiCo has high hopes for new mid-calorie drink, Next.

Pfizer sells capsule unit to KKR as it battles GlaxoSmithKline in a war for talent in emerging markets.

Southwest cancels flights and scrambles in the wake of gash that developed in one of its jets in mid-air.

Tiger Woods finds the golf-course-design business is rough.

Time Warner Cable drops channels from iPad app as tensions continue with TV networks.

Twitter experiences advertising growing pains.

Vivendi gets stake in SFR from Vodafone.

Wells Fargo unit faces SEC scrutiny over old mortgage-bond deals.

U by Kotex brings style with pad-design contest.

& Barack Obama launches his 2012 presidential re-election bid.

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein