Posted by Shirley Brady on April 7, 2011 12:00 PM
KingJames is having quite a week. Not only is he now a part-owner of the Liverpool football club (aka soccer to North Americans) in a landmark deal for the NBA star, he also launched a YouTube-exclusive animated series, The LeBrons, a cartoon (watch the first episode below) sponsored by HP and Intel.
Unimpressed, Bleacher Report commented that the Miami Heat star should focus more on basketball than his personal brand: "The Heat are vying for the top spot in the Eastern Conference, and with LBJ's mind in other places it isn't helping Miami. The Heat are only three and half games back from first place in the east."
Let us know what you think — here's the first episode of The LeBrons, and below that, James' business president Maverick Carter discussing the new global branding deal (and Liverpool FC stake) along with Fenway Sports Group's Sam Kennedy:
More about: LeBron James, Personal Brands, Celebrities, NBA, Miami Heat, Liverpool FC, Intel, HP, Fenway Sports, Branded Entertainment
Senior Director, StrategyInterbrandDallas, Texas, United States
Associate Director Brand AnalyticsInterbrand Madrid, Spain
Consultant, Strategy & AnalyticsInterbrand Toronto, Ontario, Canada
Associate Director, Naming, Verbal IdentityInterbrandNew York, New York, United States
view all jobs...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Financial, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech, 2012 Olympics
Send us story ideas:email@example.com