viral buzz
Posted by Michael Waltzer on April 21, 2011 03:00 PM
Who is Keenan Cahill, and what is he doing with San Francisco Giants Cody Ross and Brian Wilson?
If you're not familiar with the Brian Wilson's beard campaign (maybe it wasn’t “epic” enough for you?), he has teamed up with YouTube video sensation Keenan Cahill and teammate Ross in a video performance of the song Dynamite by Taio Cruz that's trending on YouTube.
It starts with Cahill, alone, wearing a Giants Jersey and a Giants banner on the wall behind him. After a few seconds Wilson comes in with his wild beard, followed by the Giants mascot, and Cody Ross.
At the end of the video, it mentions a special event, “Dynamite: A Fundraiser for Keenan Cahill.” Anyone who purchases a ticket will receive a ticket to the game and a "Ross is Boss" t-shirt. The SF Giants event page also advises fans to watch the scoreboard for the “full video production of a Giants & Keenan Cahill video.”
The Giants are helping raise money for Cahill's medical care, as the Chicago teen has a rare genetic condition (MPS Type 6) that has not prevented him from living life to the fullest via the computer in his bedroom. Not only is his exuberance infectious — the kid's a self-branding genius.
Cahill has become an Internet sensation simply by lip-synching famous songs and posting them on YouTube. He has appeared in a Juicy Fruit spot and a SmartWater spot with Jennifer Aniston. His videos have received more than 233 million views, and his tweets are regularly retweeted by celebrities including Britney Spears and Rihanna.
His fame has led him to tape videos that include various celebs, including 50 Cent, Nick Cannon, and — most recently — Jersey Shore cast member Pauly D. That one came about back in December, when Pauly D tweeted, “For Christmass I want @keenancahill to do a YouTube Video of My Track “Beat Dat Beat”… Oh Yeahhhhh” and Cahill replied, “Sure Man Email Me The Track and I’ll Do It.”
Cahill may be only 16 years old, but he's managed to establish a brand with little more than a webcam, a love of music and a huge heart.